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Lanjing Group Ended The 2024 Intertextile Autumn And Winter Noodle Accessories Exhibition Perfectly
On August 29, the three-day 2024 China International Textile Fabrics and Accessories (Autumn and Winter) Expo ended perfectly. As the world's leading supplier of wood specialty fibers and the leader of circular economy and sustainable fashion in the textile industry, Lanjing booth has been blowing a "green cyclone" for three days, injecting strong power into sustainable fashion in the textile industry from the source, and leading the circular economy to gradually enter the "fast lane" of development.
In this exhibition, Orchid Booth not only showcases Orchid ™ Cyclogenic fiber ™ Black viscose, orchid ™ Cyclogenic fiber ™ X Yuefei Fiber ™ Viscose fiber, Lanjing ™ Lyocell LFH fiber, Lanjin ™ Green innovative products such as Lyssell Fill fiber also bring more scenarios to apply the latest solutions. Lanjing Group, together with 43 representative enterprises in the downstream of the industrial chain, has brought "one-stop" sustainable fashion solutions from fiber and yarn to printing and dyeing, fabric to clothing and home textile, making the green wind move the "four leaf clover" exhibition hall to the whole textile industry.
Strengthen products and expand application boundaries driven by scenarios
As a leader in the sustainable development of the industry, Lanjing Group has always focused on and led the industry in the direction of green, low-carbon, recycling and sustainable development. Over the years, Lanjing Group has not only implanted the gene of sustainable development from the initial stage of the product life cycle, brought more sustainable material choices to the industry through product innovation, but also continued to explore broader application fields of products, forging "polygon warriors" in the textile industry to meet the needs of different industries and scenarios.
During the exhibition, Lanjing Group's booth was crowded with people, and many domestic and foreign businessmen came to see the trend, find new products, and seek cooperation. Among them, a black brown pet dog wearing a white coat was unexpectedly popular in the exhibition, attracting many visitors to take photos and clock in. This coat is made of 100% Tencel ™️ Made of Lysell, soft, comfortable, healthy and environmentally friendly. According to Hu Yanjun, the general manager of Lanjing Fiber (Shanghai) Co., Ltd., in addition to the use of clothing and home textile fabrics, Lanjing Group is working with its downstream partners to continuously develop more "peripheral" products, such as bracelets, fillers, vamps, and pet clothes, braces, nests, etc., to achieve diversification of application scenarios.
Orchid, the key display in intertextile autumn and winter noodle accessories exhibition ™ Lyocell Fill filler fiber, derived from renewable wood sources, can be biodegradable, so it can completely return to nature with strong moisture absorption, which can keep the sleeping environment dry and pleasant. It is not conducive to the growth of bacteria and dust mites, and is not easy to generate static electricity. It can be widely used for pillow, quilt and other household series and doll filling.
"In the process of product innovation, we adhere to environmental protection without sacrificing quality, and launch environmental protection products to make customers feel secure and satisfied. For example, Lanjing ™ Cyclogenic fiber ™ Fiber is a new environment-friendly viscose fiber, which can be blended with cotton, polyester, wool, silk, linen, acrylic, nylon and other textile fibers. Its birth not only sets a new standard for Lanjing on the road of sustainable development, but also makes downstream fabrics more attractive and diverse. " Hu Yanjun said.
Use Yuefei fiber ™ Orchid made by technology ™ Cyclogenic fiber ™ Fiber, except from the compliance with the Forest Stewardship Council FSC ® Or the controlled or certified wood source of the PEFC standard of the forest certification system accreditation scheme obtains wood pulp, and also uses textile wastes before and after consumption as raw materials. Although the recycled pulp content only accounts for 20%, its performance is stable, and is no different from the original product; Lenzing ™ Cyclogenic fiber ™ The black viscose fiber uses the stock solution coloring process to directly blend the pigment into the fiber. This method does not require additional downstream dyeing steps, significantly reduces water and energy consumption and carbon emissions, and has excellent color retention, non staining, sweat resistance, light fastness and other advantages.
Upgrading practice, circular economy bursting with green vitality
In the exhibition hall, the wind of green products is blowing; Outside the exhibition hall, the manufacturing factory is full of green energy. Perhaps you can imagine that Lanzing Group's factories in Austria and Thailand can achieve zero carbon, but can you imagine that Lanzing's pulping plants in Brazil have achieved negative carbon? In recent years, Lanjing Group has made remarkable achievements in natural circulation, technology and products for efficient use of resources, recovery technology on a commercial scale, transparency and traceability of the supply chain, cooperation to promote systematic change, waste management and other aspects, actively promoting the transformation of the textile economic model from a linear economy to a circular economy.
As we all know, Lanjing ™ Lyocell fiber is a kind of regenerated cellulose fiber, which is derived from sustainably managed forests, and cellulose accounts for about 40% of wood material. How can the remaining 60% of wood be used efficiently? Hu Yanjun told reporters that the biological refining process of orchid essence can achieve 100% utilization of wood. In the pulping process, except that cellulose is separated as raw pulp, other wood components are left in the slurry together with other cooking chemicals, more than half of the wood is converted into pulp and other bio based products, cooking chemicals are recovered from the slurry and recycled, and organic components are converted into bio energy for steam and electricity, Maximize value creation from an economic and environmental perspective.
Lanjing has implanted different elements of circular economy in its business model, practice and innovation. The above case is just the tip of the iceberg. "With the deepening understanding of the latest environmental protection concept, the focus of carbon emission reduction has shifted from a simple concept to specific actions and results - that is, what measures related to carbon emission reduction have been taken by enterprises or individuals, and how much carbon emissions have actually been reduced. This transformation has prompted us to show a new carbon footprint, and to commit to achieving higher openness, transparency and traceability, so as to ensure that our carbon emission reduction can withstand the test of time and social scrutiny. " Hu Yanjun said.
Lanjing Group, in the context of its sustainable development strategy of "benefiting nature", follows the three strategic principles of "greening the value chain, promoting circular economy and promoting reform through cooperation", and leads the way on the sustainable fashion track. Vigorously developing a green, low-carbon and circular economy is not only the practice of Lanjing Group's responsibility for environmental protection, but also a vivid manifestation of the trend of the times and the integration of new quality productivity.
Take root in the market and build an upstream and downstream value community
The Chinese market has always occupied a pivotal position in the strategic layout of Lanjing Group, and is regarded as one of the indispensable markets to promote the Group's global business growth. The fibers, yarns, fabrics and clothing produced in China sell well in overseas markets, and have a large and dynamic domestic market. With a unique green perspective, Lanjing Group has insight into the economic vitality and opportunities contained in the Chinese market. In addition to continuously introducing innovative and high-quality products, it has also built a bridge for efficient communication, connecting partners and end consumers.
According to Hu Yanjun, in the textile sector, the demand for Lanjing fiber in the Chinese market accounts for about 40% of the global demand. Facing such a huge demand and customer group, Lanjing Group and its industrial chain partners have achieved deep cooperation and win-win results. First, deep listening, precise insight, highly valuing and actively listening to the feedback of all partners, to ensure that products and services can accurately connect and exceed consumer expectations; Second, brand promotion and customized services, actively participate in various activities and exhibitions in the industry, effectively output brand ideas, strengthen contact with the brand, and provide customized solutions for partners; Third, combining globalization and localization strategies, a special team was established to focus on the communication between domestic and foreign brands, ensure the accuracy and efficiency of information transmission, further promote the process of localization cooperation, and improve the response speed; Fourth, adhere to the original intention and perseverance, adhere to the "green" original intention, adhere to continuous innovation, continue to optimize the cooperation model of the entire industrial chain, and stabilize the competitive position in the Chinese market.
The trickle of water gathers into the sea, and the little greenness gathers into the forest. There has never been a lone wolf on the road to sustainable development. Turning to the next step of China's market strategic planning, Hu Yanjun said that Lanjing Group has always given full play to its own advantages, joined hands with partners, and moved forward to deepen cooperation in product innovation, sustainable development, global layout, industrial chain coordination and other dimensions. At the same time, we will have a deeper understanding of the needs of customers in China's local market, provide customized, flexible and diverse solutions, continue to optimize the service experience and expand brand cooperation channels, and create a sustainable future with more partners who share the same values.
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