Analysis Of Display Skills In Garment Industry

< p > store display is based on < a href= "http:// www.sjfzxm.com/news/index_c.asp > > work target < /a > and results are different. We can roughly divide it into three levels: (1) neatness and standardization; (2) reasonable and harmonious; (3) fashion and style. < /p >
< p > different brands should analyze their own display status, determine the practical work objectives, step up step by step, and avoid the idea of "eating a fat person". < /p >
< p > (1) neatness and standardization: first, store must be neat and clean, clean and clean, no dust on clothing shelves, goods stacked, hanging and levelling, and bright lights. If we could not do this, we would not be able to perform other exhibitions. Specification is the division of the store area, the size of the shelf, the display, folding and sampling of the clothing, so that it can be carried out in accordance with the standards of the brand or conventional. < /p >
< p > (2) reasonable and harmonious: the channel planning of stores should be scientific and reasonable, and the storage of shelves and other props should conform to customers' shopping habits and ergonomics. The partition of clothing should be consistent with brand promotion and < a href= "http:// www.sjfzxm.com/news/index_c.asp" > marketing strategy < /a >. At the same time, we should also have a sense of rhythm and color coordination in clothing arrangement, and the overall style of the shop should be unified and coordinated. < /p >
< p > (3) fashion and style: in modern society, clothing is a fashion product, no matter whether it is fashion or household clothes, it is always branded on fashion, and the display of shops is no exception. The display in the store must have a sense of fashion, so that customers can get a clear understanding of the main products and main colors, and get fashionable information from the store display. In addition, store display should gradually form a unique brand culture, so that the whole store has its own brand style and individuality from the design of window, clothing display and display. < /p >
< p > store < a href= "http:// www.sjfzxm.com/news/index_c.asp" > exhibit < /a > work can only be regarded as the ideal state of entering the exhibition only by achieving third levels. < /p >
< p > some enterprises also attach great importance to display, but they often work hard for a long time. To solve the fundamental problem of display, we should first start with the two sources that affect the display, one is the product, the other is the shop design. < /p >
< p > clothing products are eventually sold in stores. A mature fashion designer must understand the status of terminal stores. Chen Li should participate in product planning together. Only in this way can we combine the product and display together organically. < /p >
< p > in the stage of shop design, Chen Li should communicate with shop designers in advance, especially the channel planning, lighting planning, etc. reasonable and good store planning is the basis for doing well the display work. < /p >
< p > at present, some visionary clothing enterprises are building a benign interactive mode of work. Chen Li and fashion designers and shop designers communicate with each other when designing products and designing shops, so that the designers can understand the display and let Chen Li participate in the interior planning of the store. Only in this way can we solve the problem of the narrower display work, the theme of the display and the disconnection of the design theme from the source, and fundamentally solve the display problem. < /p >