Display Of Goods: Normal Shelf Display

< p > attention should be paid to several elements such as display, display, product line, inventory, POP and maintenance.

Merchandising must be in the horizontal view / central location / consumer's usual location; have the largest number of display surfaces; the same brand or the same type / specifications of goods should be concentrated, names should always be faced with consumers; stock should be sufficient / replenishment at any time; easy to take; first in first out, stock in need of rotation; POP/ price markings must be used, and continuity / stability must be maintained; neatness / tidiness / removal of defective goods should be maintained; the owner should understand / agree with what our company has done.

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< p > < strong > (1) < a href= > http:// > www.sjfzxm.com/news/index_c.asp > shelf display < /a > method < /strong > /p >

< p > 1. The arrangement methods on shelves are: < /p >

< p > A. brand name < a href= "http:// www.sjfzxm.com/news/index_c.asp" > straight arrangement < /a >: each brand can share with the high position of sight; create different characteristics on the shelf; you can make the most effective space utilization according to the size of commodity packaging.

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< p > B. brand level arrangement method: only one brand can have a high position with the line of sight, it is easy to create a chaotic display area, and can not make moderate adjustment according to the size of the packaging, which is likely to cause the waste of space.

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< p > C. the best shelf arrangement method: the vertical arrangement of the brand and the size of the packaging. The location of the rack is determined by the market share of the commodity. With the sales price as the calculation standard, the commodity with high price has the advantage over the low price merchandise. With the sales volume as the calculation standard, the goods with fast rotation speed are dominant.

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< p > shelf less than a href= "http://? Www.sjfzxm.com/news/index_c.asp" > insert card effect < /a > /p >

< p > the effect of inserting cards on shelf display will be better. It is necessary to be good at using shelf inserting cards to match merchandise display and promote sales increase. The application effect of different marking cards is as follows: < /p >

< p > advertising message card: advertising message + brand =+124% < /p >

< p > product identification card: brand + profit point =+18% < /p >

< p > full message card: brand + profit point + price =+33% < /p >

< p > slogan card: for example, save money / specials =+5%, < /p >

< p > price markup card: original price X X, special price X X=+23% < /p >

< p > < strong > (two) the key points of several common shop displays: < /strong > /p >

< p > > hawker / roadside shop display points < /p >

< p > high rotation goods, at least one week longer than the purchase cycle. At the same time, we should make full use of the store's purpose to hang up flags or banners, counter cards, posters, and shelf cards. We should maintain the improvement at any time when we patrol the first line. We can give small prizes to the shops with high degree of cooperation. We should educate and arrange for the next visit.

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< p > grocer / department store / supermarket / self selection shop display key points < /p >

< p > exhibition place depends on the route that consumers often take, the level of sight, the proximity of leading brands and similar commodities, horizontal display or vertical display, a variety of specifications, at least 2 rows, more than competitors, and every brand, every formula, every gauge (including trial packaging) should be displayed; shelves should be filled regularly, and the stock area should have at least one week's inventory than the purchase cycle; the shelves, doors, banners, posters and window stickers on the glass windows should be fully utilized; salesmen should change POP at the time of visits, keep the neatness, replenishment and maintain the maintenance of the above work.

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