Enterprises Should Innovate Road, Traditional Sales Mode Can Not Be Maintained

Last year, many companies did not perform well, while some of them did not rely on their main businesses, but by selling stores.

In the future, enterprises should innovate a way to save the plight.

60% decline in garment companies' performance

20 listed companies for financial data in 2015 have been disclosed.

12 net profits fell.

The loss of US state clothing and Jialin Jie is over 100 million yuan, and the performance of the company such as lancet, Boulevard, blonde, Rabbi, Saturday, George White, Jiaxi bird, Pathfinder, seven wolves, Jihua Group and Jiaxin silk company has also declined to varying degrees.

In the past 7 years, the "first dress brand of domestic clothing" was released for the first time.

In 2015, the results showed that the company achieved 6 billion 285 million yuan in 2015, down 5% compared to the same period last year, and the net profit attributable to shareholders of listed companies was -4.31 billion, down 396% from the same period last year.

In recent years, in order to deal with the strong layout of overseas fast fashion brands and the influence of electricity suppliers, the United States has been making frequent moves in apparel pformation.

In July last year, the United States announced a fixed increase in fundraising plans to raise 9 billion yuan, of which 6 billion yuan for the construction of O2O all channel platform.

4 months later, the amount of raised funds raised by the United States was reduced to 4 billion 200 million yuan, of which 1 billion 591 million yuan was used for O2O all channel projects.

But this series of layout has not yet made a real sales growth for the American band.

Jialin Jie is also facing difficulties.

Company 2015

-1.01 billion yuan, down 465% over the same period last year.

In addition to the market downturn, the company's sales orders decline, Jialin Jie losses also include the report period, the company's new production base early investment is larger, before the formal production, the scale effect is not yet reflected.

In addition, the net profit of Pathfinder has also been the first negative growth since listing.

The company's net profit in 2015 was 265 million yuan, down 10.03% from the same period last year.

The company said it was mainly due to the further increase of market competition pressure, and the decrease in gross profit of the outdoor goods sector.

The Pathfinder is also constantly exploring the way in pition. In 2015, the company built a pathfinder ecosystem for outdoor products, travel services and three major sports, and 1700 shops nationwide will gradually change to the form of "outdoor + travel".

Good performance does not depend on the main business.

Of course, there is also a doubling of the performance of the listed garment enterprises.

However, it is found that behind these brilliant achievements is not the main business income generation.

In 2015, he made a profit of 1 billion 13 million yuan, 108 million of which came from the sale of shops in Beijing.

Busen shares, which grew 111.17% year-on-year in net profit, sold half off wholly-owned subsidiaries at the end of last year, bringing a profit of up to 45 million 383 thousand and 700 yuan.

On the other hand, in order to find new growth points of performance, more and more listed clothing enterprises begin to diversify.

In April 12th, Hui Jie disclosed that Future Ltd's business development would consider new business related to underwear, and the company was preparing to launch a new cosmetics business in 2016.

It is disclosed that home textile listed companies like to accept institutional research in April 6th, saying that there are two aspects in the vertical Internet business area: first, the company's HBDIY Internet platform plan; and two, the "well-known IP derivatives" operation service provider plan.

Overweight electricity providers and overseas mergers and acquisitions

For the listed clothing companies who want to go to capacity and inventory, the electricity supplier has become a necessary road.

More than 80% of the listed apparel companies including Semir clothing, Busen shares and blonde Rabbi are both offline and offline.

But the change in the performance of the electricity supplier does not seem obvious.

Take the leisure brand Semir clothing as an example, the company's operating income in 2015 was 9 billion 450 million yuan, an increase of 16.1% over the same period last year, and net profit of 1 billion 350 million yuan, an increase of 23.5% over the same period last year.

Despite the continuous growth of the electricity supplier business, the company's children's clothing brand Barbara's revenue accounted for 40% of the group's revenue, and its sales volume reached about 3000000000 Yuan, becoming the main force to improve the company's performance.

But this does not affect more companies involved.

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On March 30th, Jiaxin silk said at the 2015 annual performance briefing that the latter company will explore the possibility of developing cross-border e-commerce business, and will sell the company's brand internationally through cross-border e-commerce.

In addition, in order to change, the listed garment enterprises are accelerating the pace of overseas mergers and acquisitions.

Shandong Ruyi group has acquired the SMCP controlling interest of French fashion group in recent 1 billion 300 million euros, and the group will continue to expand its market in Europe, North America and the Middle East, especially in Asia.

Prior to that, modern Boulevard, long style shares, Semir costumes, and song and other companies have already set up overseas markets.

Analyst Li Jie said that at present, the value of RMB is relatively strong, and the valuation of foreign currencies is low. It is expected that in the future, with the internationalization of RMB and the flow of resources will become more frequent and convenient, the overseas mergers and acquisitions of domestic garment industry will accelerate.