Business Performance Is One-Sided, Men'S Clothing Sales Are Worrying.

In 2015, a lot of companies have already announced their earnings or newsletters. From the report, we can see that sales are one-sided. Men's clothing sales are worrying and sports brand market is getting warmer.

Men's over half revenue decline

In the clothing industry, inventory is not new.

The Secretary could not escape the curse.

As of April 5th, the total inventory of 32 textile and garment listed companies increased from 2011 to 2015 in the 5 years, increasing by 18 billion 588 million yuan, 19 billion 349 million yuan, 20 billion 259 million yuan, 21 billion 51 million yuan and 22 billion 209 million yuan respectively.

Among them, 28 companies have a stock of over 100 million yuan, accounting for nearly 90%.

China Business Daily reporter noted that the seven wolf's inventory grew for 4 consecutive years.

Statistics show that in the 4 years from 2012 to 2015, the stock of the company was 566 million yuan, 657 million yuan, 743 million yuan and 843 million yuan respectively.

According to the annual report of seven wolves, the company's inventory balance at the end of 2015 amounted to 1 billion 325 million yuan, the total provision for depreciation was 482 million yuan and the book value was 843 million yuan.

Among them, in the huge inventory, the highest proportion is the seven wolves inventory goods, the end of the book balance is 936 million yuan, the provision for depreciation is nearly 400 million yuan.

Seven wolves said that in 2015, when faced with a weak external economic environment, the company was also facing rapid changes in the retail consumption situation, requiring the company to constantly carry out the pformation and reform, and seek breakthroughs in the adjustment.

However, although the main business mode of the company needs to be changed, it can not be achieved overnight.

In addition, data show that the overall performance of men's wear enterprises is declining.

In the 9 men's clothing enterprises that have issued annual reports, over half of them have net profit losses, 4 companies have net profit margins, and 2 have lost profits.

Among them, Busen group plunged 111.21% men's bottom line with net profit.

Since 2012, revenue and net profit have declined for 4 consecutive years.

Busen shares attributed the decline in performance to the overall market situation of the company, the weakness of the clothing terminal market, the reduction of customer orders and the decline in sales scale.

Meanwhile, Menswear YOUNGOR just got rid of net profit decline in 2014, and 2015 revenue is now in Waterloo.

In order to find new profit growth points, YOUNGOR chose to deepen diversified layout.

In March 2015, its announcement announced that it would invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang.

According to the 2015 performance report, the total sales income of the birds in 2015 was 2 billion 240 million yuan, down 1.52% from the same period last year, and net profit was 108 million yuan, down 19.55% from the same period last year.

The recession of clothing retail industry, high inventory and traditional expansion channels are no longer effective. It is an important reason for the decline in performance of the birds in the past 3 years.

The news bird tried to diversify its pformation to boost its performance, develop private custom business and develop Internet Financial sideline.

In the next 3 years, we will develop 1000 smart tailoring business platforms, 1000 wedding custom cooperation projects, and 1000 global private custom shops through Shanghai's treasure bird factory.

Through private customization to achieve the company's online and offline channel operation, to achieve O2O plus C2B business model.

In fact, the reasons for the decline in men's clothing business profits are almost the same.

Kaiser shares believe that the main reason is the fierce competition in the market, the terminal demand of the textile and garment industry is still weak, the terminal sales pressure is large, the profit margins are reduced, and the company's operating profit has declined.

Coupled with the warm winter climate factor last year, the stock of sweaters and jackets has increased substantially, and many garment enterprises have to increase the intensity of discount and inventory clearance.

Unlike the men's overall downturn, China's Lai and CABBEEN's clothing market has both increased.

China's 2015 annual report shows that the annual operating income of 2 billion 689 million yuan, up 10.5% over the same period last year.

Net profit of 625 million yuan, an increase of 12.7% over the same period.

In 2015, Li Lang deployed the main sub brands and integrated and optimized retail channels for different brands.

By closing stores to enhance the overall efficiency of store operation.

In 2016, Li Lang plans to increase the number of LILANZ shops in shopping malls and enter shopping malls in provincial capitals and prefecture level cities.

In addition, continue to use Tmall as the main online sales channel, develop and use WeChat platform to provide direct delivery stores and try on services.

Li Lang also implemented the strategy of "Internet + Li", scheduled for 2016.

The women's wear series is launched every quarter.

Sports brand performance recovery

For sports brand, their performance is another sky.

We can find that Anta, Lining, XTEP, 361 degrees, PEAK and China trend (Kappa) have basically achieved double growth in revenue and net profit from the results of the 2015 clothing listed companies.

Among them, Anta has become the first sports brand to enter tens of billions of clubs.

In 2015, the company's revenue was 11 billion 126 million yuan, an increase of 24.7% over the same period last year. Net profit reached 5 billion 185 million yuan, up 28.8% over the same period last year.

By the end of 2015, the number of Anta stores was 7031.

In the future, Anta will slow down shop opening speed and pay attention to the upgrading and upgrading of existing stores. It is estimated that by the end of 2016, Anta stores will reach 7000 to 7100 stores.

In addition to Anta, other brands in the sporting goods industry also showed signs of recovery.

A year after Lining's return, it reversed the company's three consecutive year of loss.

Lining's earnings in 2015, the company's revenue amounted to 7 billion 89 million yuan, an increase of 17.23% over the same period, the company's net profit was 14 million yuan, up 781 million yuan in 2014 compared with the previous year, an increase of 101.79%.

Profits and losses will be roughly flat in 2015.

Last year, the number of stores increased by 507 to 6133.

XTEP also achieved double growth in revenue and profits. In 2015, the revenue generated by the e-commerce platform increased significantly, becoming the top selling footwear brand in Tmall.

By the end of 2015, XTEP had opened 7000 stores nationwide, with an average annual growth rate of around 700 stores.

It is expected that XTEP's same store sales in 2016 will grow at medium and high units, and more than 7000 stores will be maintained. The focus will be on the two or three tier cities in the mainland market, and the experiential shops in the first tier cities, as well as the open shop in Hongkong.

The performance in 361 2015 is also good.

In 2015, turnover was 4 billion 459 million yuan, up 14.1% over the same period last year, and net profit was 518 million yuan, up 30.2% over the same period last year.

The performance benefited from the 361 degree multi brand market and speed up the layout of the overseas market. By the end of 2015, the layout of the 361 degree sports terminal stores was 7208, the 361 degree children's clothing continued to perform strongly, and the performance increased 16% to nearly 600 million yuan, accounting for 13.2% of the group's turnover and the number of stores increased to 2350.

361 degree 2016 will take the Olympic Games to open up overseas markets.

According to the analysis data, the "running economy" has led to the recovery and growth of Chinese sports brand performance.

In addition, it benefited from the acceleration of urbanization and the comprehensive pformation and control of enterprises.

Moreover, with the introduction of more market-oriented means in the sports industry, it is estimated that sports products will be produced by 2025.

With more than 5 trillion yuan, the sports industry will usher in gold for ten years. It will become one of the main directions of apparel industry pformation.

In addition, the capital market has been very popular. Since the IPO relaxed market policy in 2015, a number of Chinese enterprises have queued up to list. According to the list of IPO queuing companies released by the China Securities Regulatory Commission in November 20, 2015, there are more than 10 clothing enterprises.

And with the rapid development of Internet + new economic mode, the pace of online apparel brand landing on capital market will also accelerate. For example, Guangzhou Hui Mei dress, who has been searched for 342 million yuan strategic investment, may become the first online clothing brand to be listed.