Opening A Clothing Store: Starting From Terminal Display

A reasonable commodity display can play an important role in displaying goods, stimulating sales, buying convenience, saving space and beautifying the shopping environment.

According to statistics, if the storefront can properly use the commodity configuration and display technology, the sales volume can be increased by 10% on the original basis.

Therefore, how to make this happen, terminal display is the beginning of all work.

The market terminal, in short, contains only three elements: goods (gifts), POP and people.

Therefore, terminal display will also include: commodity display, gift display, POP display, personnel situation and so on four aspects.

In addition to following six basic principles, including good profitability, good display points, attractiveness, convenience, price and stability, we must also satisfy the following nine principles:

It is the location that the customer can see most easily, that is, the main booth is the booth on the main channel parallel to the horizontal view of the customer.

In the main booth, different merchandising can be conducted according to the sales strategy. For example, during the promotion period, the sales promotion models can be put in order to improve the sales turnover rate. During the promotion period, new products and image products can be put in order to increase the image promotion of the products.

The principle of convenience is to refer to.

The hot products are placed on exhibition stands that are easy to get and introduce, that is, near the main exhibition.

Specials and hot products are goods on the top. In the terminal sales process, product commentary is often needed. The process of interpretation needs to interact with customers at the same time, so the display of special prices and hot commodities needs to meet the principle of convenient introduction.

It means that the same kind of goods are displayed from top to bottom in one or a group of shelves, and customers can easily see all goods at once.

It is convenient for customers to compare and purchase, and at the same time, it is convenient for sales staff to compare sales explanations.

The same kind of closing refers to the display of the same type and the same functional nature products on a stand, which facilitates comparison between consumers and salesmen.

The principle of spacing refers to the fact that the display of products can not be closely arranged, and there must be a certain distance between them.

The principle of relevance refers to the combination of complementary commodities with similar uses and similar occasions, which can improve the ease of consumer choice and purchase, and achieve the multiplying effect of associated purchase and Lenovo purchase.

Repeated sampling refers to the repeated display of the main product under the permissible condition of the booth space, forming a strong visual effect.

The principle of full display means that each exhibition platform must display the product, and the booth can not appear empty.

If there is not enough product model, it should be repeated in the form to fill up the booth to achieve a strong visual effect.

Offset the principle of proximity brand: the display of goods needs to offset the information of nearby brands.

The nine principles above are the principles to be followed in terminal display. The specific commodity display will be adjusted according to the above principles and according to the promotion strategies and booths at different time periods.