Intensive Cultivation Of 4-IN Super Supply Chain 2.0 China Hong Kong Originality Ignites The Autumn And Winter Batch Market

　　 Revitalize the City with Festivals and Build a New Ecology of Wealth

In golden September, when merchants are competing for popularity, Zhonggang Leather City Continuing the successful operation of "prospering the city through festivals" for many years, cross-border linkage held a month long "new momentum of originality" on September 12 Fashion is limitless " Sino Hong Kong Original Luggage Fashion Week In a series of activities, leaders and guests from Guangzhou Municipal Bureau of Commerce, Baiyun District Science, Industry and Commerce Information Bureau, Sanyuanli Street and Leather Luggage Industry Association gathered together to witness the 4-IN global luggage supply chain release and strategic cooperation signing, the 2023 international trade pioneer brand award ceremony, and the awarding ceremony of the new power brand Yichi, Lebeta, CCNN, Malinsu The "Boundless" autumn and winter fashion show jointly released by Osibel.

With "original design" and "linkage to the world" as the core, the sponsor will hold six "marginal leap and fashion integration" 4-IN luggage supply chain docking exchanges, leather luggage global shopping salon (Guangzhou Baiyun), market procurement trade and export financial policy lectures, clothing luggage industry docking meetings, etc. At the same time, offline linkage of 800+high-quality luggage brand merchants in China and Hong Kong has launched new 100000+popular products in autumn and winter, and online promotion of new products of the original fashion merchant festival of China Hong Kong Leather City has broken the boundaries of regions, channels and industries, in-depth discussion of new ideas of cross-border e-commerce, and broadening new tracks at home and abroad.

　　 Deepen the 4-IN supply chain to activate the old leather market

2023 is Zhonggang Leather City In the first year of the implementation of the dual cycle model of domestic and foreign trade integration, a new concept of "building a 4-IN super supply chain base" was innovatively proposed, namely International, Integrated and Innovative (Innovation), Intelligent (digital intelligence), and comprehensively build a wholesale and retail electricity and domestic and foreign trade integration market.

From the perspective of China Hong Kong, the truly powerful supply chain advantage refers to: rapid product innovation ability in response to changing demand+strong production combination ability. To put it bluntly, it is an organizational ability to break the boundaries of time, space and channels and coordinate upstream and downstream resources.

　 4-IN's internationalization (International) from "small and beautiful" to "large and refined"

Located in the core business district of the "three centers" of global cross-border e-commerce Zhonggang Leather City Actively responding to the government's call of "Guangdong Trade Global", we will focus on expanding overseas channels in 2023. We will organize offline groups to participate in overseas exhibitions, and arrange cross-border e-commerce online, hoping to let the world see "China Hong Kong Originality" and explore new overseas tracks.

In May this year, with the help of pilot policy advantages, China and Hong Kong organized a group of top ten brands to participate in the 133rd China Import and Export Commodities Fair for the first time. In July, they led top ten merchants to Thailand to participate in the large-scale and highly professional Asia Fashion (Thailand) Exhibition, Boost the supply chain of bags to go to sea. The two exhibitions achieved remarkable results, with the amount of intended orders exceeding 10 million yuan, which greatly boosted the confidence of brand merchants in developing overseas markets.

As the first batch of Guangzhou and the first market procurement and trade cluster in Baiyun District to expand the pilot market, Zhonggang has a good foundation for foreign trade. Many successful foreign trade luggage brands have settled in the market, and the products are favored by overseas purchasers. For example, Hyundai Paul and Japanese Hello With the cooperation of kitty licensors, the products have been exported to Taiwan and Japan, and have won 6 consecutive titles in the category of Lotte mobile phone bags in Japan. Laike has switched the track in advance, and the foreign trade+e-commerce supply chain has blossomed in many places, so the order increment during the epidemic period has reached 30%- 40%。 In order to encourage more merchants to successfully go to sea, Zhonggang has set up a comprehensive service station for market procurement trade, which has opened a fast channel connecting the whole process from consultation, industrial and commercial registration, customs declaration and inspection, international logistics to legal and compliant collection of foreign exchange to the international market. In addition, in addition to the self built team exploring the traditional e-commerce platform, they also actively seek in-depth cooperation with the world's largest cross-border e-commerce platform - Alibaba International Station, Qiya Exhibition, Yunfei International Trade Service Center in Baiyun District and other institutions, to provide more merchants with one-stop foreign trade docking services of "online transactions, offline exports", and further remove obstacles for cross-border e-commerce.

　 4-IN integrated from "dreamer" to "dreamer"

For a long time, as a "national intellectual property standardization market", Zhonggang Leather City has relied on the "original Zhonggang City of Fashion ”The precise positioning of, for the original brand to create a most secure, free, dynamic stage. A batch of merchants with brand dreams took root in China and Hong Kong, and gradually developed from a small stall. They set up factories, created brands, mastered core resources such as fabrics, accessories, design, production and sales, and formed a strong supply chain advantage of front stores and back factories.

China and Hong Kong have successively introduced a strong system to escort the originality: implement strict brand access system and implement original brand certification; Introduce strict measures to protect intellectual property rights; Every year, organize brand selection and promotion activities, establish the China Hong Kong Original Designer Alliance, and create an original design brand base (ODBB); Vigorously promote school enterprise cooperation, create blood for businesses, deliver design talents, and realize the connection of production, learning and research. Innovative industrial operation models such as the first floor e-commerce explosive supply chain base and the second floor fast fashion buyer purchase base emerged at the historic moment, attracting a large number of young entrepreneurs with ideas, creativity and strength to settle in, contributing to the original brand of Hong Kong and China; In the future, it will continue to cooperate with ICBC (Guangzhou Huancheng Sub branch) to provide convenient collection, financing cooperation, cross-border policy consultation and other financial services for brand development; It will also cooperate with Guangzhou Baiyun District Cross border E-commerce and Logistics Industry Promotion Association to create a "one-stop" cross-border e-commerce ecosystem for leather goods, luggage and bags, increase exchanges and cooperation in the industry and docking with precision trade, and enable industrial transformation and upgrading.

　 4-IN Number Intelligent from "extensive" to "accurate"

In recent years, the China Hong Kong team has continuously used digital technology to enable industrial development, and independently researched and developed professional market CRM The system, "strict photo album selection", "quick approval", national marketing and other tools actively explore digital precision marketing, create a digital marketing closed-loop of "national grass planting - live streaming - community expansion - member operation - precise docking", and combine offline activity scenes to bring accurate business to merchants. In the next step, China and Hong Kong will take advantage of existing resources, explore the feasibility of opening a flagship store of 1688 International Station, focus on the global fashion industry chain with the local strength company in the field of digital technology - Totem Vision, explore new application scenarios of AI and digital technology, expand the access to domestic and overseas traffic, accurately reach overseas consumers at the C-end, and strengthen the operation of retaining controllable traffic.

　　 4-IN Innovation: From "Channel" to "Mode"

As a professional market of old brand leather goods with a history of 25 years, Zhonggang Leather City I have always been thinking about how to continuously increase the value of assets and let "old trees sprout new shoots". Instead of being a "simple space renter", I will adapt to the current situation, gradually shift from the role of asset manager to the role of industrial operation service provider, constantly empower and incubate brand merchants, and embark on the road of "value creation".

Organize merchants to sell goods live, and introduce MCN institutions. Invite anchors with waist accounts or above on platforms such as Tiaoyin, Fasthand and Taobao to settle in. Zhonggang Leather City has made great efforts in digital omni channel marketing, and its strong supply chain capability has become the first choice for broadcast institutions on major platforms. At the same time, the strategic layout of online channels has achieved initial results. A 1688 flagship store has been established to form a super supply chain pallet table relying on the on-site factory resources, which can be connected to online red B-end or C-end sales, and can also be connected with domestic MCN institutions, laying a strong supply chain foundation for subsequent cross-border e-commerce.

At present, China Hong Kong is gradually building five platforms, including fashion industry operation platform, intellectual property rights fast protection platform, market procurement/foreign trade comprehensive service trade platform, industry university research practice innovation platform and e-commerce operation service platform, enabling major suppliers. In the future, China Hong Kong will make efforts to build a 4-IN global luggage supply chain platform, and comprehensively realize the second growth curve of professional market, To form a new profit growth point for Sino Hong Kong projects and improve the value of commercial property assets.