Yang Shi Textile: Fabric With "Love" Attached Is The Ultimate Pursuit

Walking into Shaoxing Yangshi Textile Co., Ltd. (hereinafter referred to as "Yangshi textile"), the whole wall of wood color decoration tone, set off by green plants, is full of comfortable, fresh and natural flavor. However, the most striking part is the touching brand story on the wall. "The broken bridge of the West Lake is the witness of the love between white lady and Xu Xian, as well as ya's-tex ® The birthplace of outdoor fabric brands. " Finally, he met with his wife, Yang Yuanding, the general manager of tex ® Outdoor fabric brand, and constantly in the "do to protect people's fabric" on the basis of the original intention to create value, leading the market.

People oriented, heart to develop "all-round protection of people" outdoor fabrics

Yangshi textile is a high-tech enterprise dedicated to the R & D, production, sales and service of outdoor sports elastic fabrics. The company's main products are spring Asian spinning, polyester four side elastic, nylon four side elastic, mountaineering clothing fabric, functional fabric, four side elastic composite TPU, the products are suitable for outdoor sports, fashion, special applications and other directions. As an outdoor fabric enterprise, Yangshi textile attaches great importance to sports mechanics, and constantly improves and innovates in the appearance, technology and performance of the fabric, so that the fabric has excellent performance in moisture absorption, sweat release and free stretching, and meets the flexibility requirements of outdoor sports clothing fabric, and obtains a variety of functional utility model patent certificates, which has a certain influence in the industry.

Zhang Bin, general manager of Yangshi textile

"Nowadays, outdoor sports are becoming more and more popular, and the public's demand for outdoor clothing is also gradually improving. Therefore, at the beginning of the establishment of the brand, we aimed to "protect the fabric" as the positioning, to meet the needs of consumption. " Mr. Zhang said that a few years ago, most of China's outdoor clothing felt stiff, and the user experience was quite uncomfortable. The most important thing was the lack of "elastic" elements. In this regard, Yang Shi textile created ya's-tex ® China outdoor sports elastic fabric R & D brand, using international advanced textile printing and dyeing technology, greatly extend the functionality and scalability of products, to meet the changing needs of outdoor complex environment. "Three layer composite, namely soft shell fabric, is the company's main product, with complete waterproof, breathable and warm performance. This year, we have also made R & D improvements, which not only improve the performance of air permeability and comfort, but also enhance the durability. " According to Mr. Zhang, functional fabrics such as three-layer composite are favored by foreign customers. Although the epidemic situation in foreign countries is still grim, many customers still place orders through online platforms such as global textile network and international stations.

In order to continuously break through the innovation bottleneck, Yangshi textile also set up the "new textile materials application laboratory" in 2018. With raw materials as the leading factor, through the R & D cooperation with top Textile Science and technology experts at home and abroad, Yang Shi textile explored the unlimited possibility of realizing more functions of outdoor sports fabrics, and let the scientific and technological innovation achievements "fly into ordinary people's homes".

Take specialization and integrate "customer demand" into brand core

"There is still room for development in the application and innovation of high-tech materials in China." Mr. Zhang said that with the continuous improvement of living standards and scientific and technological level, people are increasingly pursuing light, comfortable and durable clothing, which also makes the research and application of new materials become a popular trend. Yang Shi textile has insight into this demand, focusing on the development of functional outdoor sports elastic fabric in line with market demand, and integrating "customer demand" into the brand core.

"No matter how good things can't meet the needs of customers, there will be no market." Mr. Zhang believes that although the company takes specialization, excellence and excellence as its product orientation and pursues the quality of excellence, customer demand is still in the first place, because customer satisfaction is the value of the company's existence. "At present, the company is developing a fabric for rescue clothing. Customers not only require the embodiment of antibacterial, waterproof and breathable properties, but also put forward the multi-functional superposition of quick drying, UV resistance and multiple washing." In the face of the high requirements of customers, Mr. Zhang not only did not frown, but gladly accepted. He told reporters that according to customer demand, they will quickly list out the performance indicators required for fabrics, and carry out customized research and development through the screening of raw materials. And from development to sample, it is often calculated by months or even years. In the process of continuous optimization, we can develop the best products that can be applied to the market.

In addition to taking a professional R & D route, Yangshi textile also gained market share in outdoor field with high-end customization. The reporter learned that Yang Shi textile is establishing in-depth cooperation with Donghua University and the testing center of Xifang Institute, including the customization of raw materials, the innovation of finishing and processing technologies such as high-tech waterproof coating and lamination, water sprinkling and calendering, as well as the quality assurance of product quality inspection. This not only extends the deep integration of professional development under the "industry university research" cooperation mode, but also enhances the company's differentiated market competitiveness. In the future, Yangshi textile will also apply the excellent high-tech new materials at home and abroad to the application field, and spare no effort to create safety protection type outdoor sports fabrics to fill the market gap. (text, photo / Zhang Yan)