Reporter Observation: Where Does The Confidence Of The Recovery Industry Come From?

There was something unexpected about the interview with Li Gang, founder of "sitting and forgetting": he set the time of the telephone interview to eleven o'clock that evening, and then postponed until almost half past eleven.

Although many face-to-face interviews have been changed to online / telephone interviews, it is common practice, but so late interviews are rare. Turning around for second days, he interviewed Zhang Zhenwei, chief executive of the restaurant. He also set the telephone interview time at half past seven in the morning. I can not help but sigh that the "hard work" is not easy for restaurant practitioners to come out early and return late.

Li Gang said he had felt the strong desire to survive through the epidemic, and his colleagues were very stubborn. They felt that a family was dying and turned to see that it was still alive. Including myself, I have never worked so hard. "

At the beginning of 2020, the catering industry was badly beaten up by the epidemic. Everyone knew that the industry was difficult. After entering the May and June, both eyesight and interviews showed that it was gradually recovering. In addition to relying on practitioners to help themselves, hold together and support the government, another confidence comes from the Chinese people's "love to eat".

At the end of April, Chen Xiaoqing's "flavor world (second season)" was launched. Up to now, the bean score is as high as 9.3. Netizens' comments are full of food's intense satisfaction, healing and happiness. Mr. Liang Shiqiu said that "Chinese people are greedy" and "there are many people who are greedy." At any time, people asked him about his studies of eating. He said he had studied several times. "Because I have been eating for more than 80 years without interruption."

People eat to live; people do not live to eat. It is not necessary to have an appetite for food, but eating at one end is an important item in life and art. Liang Shiqiu said, "I thought that it was human desire to ask for good taste, but why did it happen to heaven? If nature does not include the requirement of delicious food, why should natural people produce so many taste buds on their tongue?

Food is the only food for the people. This sentence is known to all Chinese people, and has always been recognized as the most important thing in life. Liang Shiqiu said that at that time, "forty percent of the average income was spent on food." Of course, Chinese people have more pursuit and expense, but "delicious" is never absent.

Chinese culture of heavy eating is accumulated step by step. "The Analects of Confucius and the rural party" said, "eating is not boring. It is also inseparable from literati's love for love and recipes. Yuan Mei's "Suiyuan food list" is vivid, coveted, and easy to fly.

In ancient times, there was only five big meals. It is also later that food and money are everywhere. In the near future, a diet has become a goal. For example, the rich businessmen in Yangzhou are gathering together and cooking techniques are unique. The Yellow River River workers are famous for their lack of fat, and they are also free to study the essence of banquets. Therefore, they are a system of Bian, Luo and Lu.

Generally speaking, the following restaurants are the main dishes. "Restaurant is a place for banquets, and some idlers are there to make recipes, but the trend of the times is so much that many people are just trying to get drunk. Now our national income has risen sharply, and barefoot people have also been drinking tea in restaurants.

It is common practice for Chinese people to eat. Liang Shiqiu said, "when we talk about Chinese food, we should not restrict it to restaurants, just as we would like to talk about our civilian consumption. Civilians suffer hardships, but when they are comparatively well-off, they also know how to go to the tooth sacrifice. In addition, civilian food is often supplemented by snack foods from various vendors, regardless of class tastes and tastes.

One is "the mouth is to the taste, the same is addicted to it". First, Mr. Wang Zengqi also said, "sour, sweet, bittersweet, smelly and smelly", "China's population flavour is complex, and dare to say that it can be the world's top."

Today, the catering industry has developed from the selection of materials, cuisine and cuisine to its own size and industrialization. Yuen Mei's "hot pot" has become the most easily listed subdivision area. At the same time, diversified formats have been developed, such as the development of a strong takeaway industry, competition with the restaurant, and maintaining the vitality of the business in a special period.

The catering industry is not a heavy industry such as large manufacturing, aerospace, energy, finance and so on. The market value of large enterprises is frequently trillion, and the whole market is less than 200 billion. Compared with the small businesses, the industry chain is not long, and the suppliers are also difficult to have a large scale. The biggest crisis is the high fixed cost. Under the epidemic, rent and cash flow are "dying".

Wang Zengqi talked about the crisis of Chinese cooking in the early 90s of the last century, saying that there was no previous material. "Chicken in Kunming pot should be used to make chicken strong, but now it can not be bought". Two, we can not afford to lose that effort. "Zhang Daqian makes a bowl of Luzon yellow wings for fourteen days." The three is, "there is a problem in management and cooking." vegetables should be innovating constantly. We should pay more attention to the color and flavor. The innovative dishes are mostly in form. "Putting on colorful small bulbs and flashing lights on the craft dishes is simply nonsense!"

These "problems" and suggestions are not obsolete today. In the post epidemic era, if at the end of the product, merchants constantly pursue "content" innovation, materials and time sharing, and constantly consolidate the brand is the way to self-improvement; the end of the industry may have the trend of "strong and constant strength", but the Chinese people's pursuit of a diversified diet means "thousand years without falling" and "small scattered" everywhere, which means that there is vitality everywhere and there is always hope. After all, "Chinese people can get everything down to dinner."

Catering industry under epidemic situation: self help and embrace together