Xiping'S New Garment Town: The Clothing Red Net Industrial Park Should Be Leveraged By Billions Of Clusters.

As the carrier of industrial agglomeration, industrial parks are the backbone of the development of textile and garment industry, and also the mainstay of local regional economic development. Especially in the post epidemic era, the development of industrial parks plays a key role in the recovery of China's manufacturing industry and the overall economy.

  In order to further understand the current situation and demand of textile industry parks around the country, help the park to tide over difficulties and deal with the measures to deal with the epidemic situation at the same time, at the same time, show the typical park's response to the epidemic situation. "The weekly magazine" set up the "depth of the park" column for the media platform, and interviewed the leading people in the textile and garment industry park to conduct in-depth reports to fully display the experience and achievements of the industrial park in the aspects of epidemic prevention and rehabilitation, investment promotion and so on.

Park archives

Name: new clothing town

Region: Xiping County, Henan Province

Construction time: 2016

Characteristics: building the largest undertaking base for China's garment industry

"The clothing industry in Xiping has developed from the" small to large "atmosphere, to the" big belt, strong standard ". In three years or so, the target of Xiping's 10 billion garment industry cluster will be achieved.

- Zhu Xiaoyan, executive deputy director of Xiping Industrial Agglomeration Area

In recent years, as a place to undertake industrial transfer, Henan's textile industry is developing faster than expected.

If Henan has a certain industrial base in previous years, its influence will be more internal. In recent years, with the accelerated pace of industrial transfer and the upgrading of software and hardware, many large brands have been attracted, and the effect of "nesting Phoenix" has been significantly enhanced, which has enhanced the ability of industrial radiation. The continuous improvement of business environment has made this a new habitat for textile and garment enterprises across the country.

We might as well take Xiping county's new clothing town as an example to see the spotted leopard.

Build the central highland of the industry

The reputation of Xiping County in Henan province is getting bigger and bigger.

Since 2019, Xiping County of Henan province has been selected as "pilot county of China's textile and clothing transfer", "national intelligent textile park pilot", "China's clothing manufacturing city", "the 2019 major industrial parks of China's textile and garment industry" and "famous town of Henan's clothing industry". The industrial development has both speed and quality. It has been transmitted from name to newspaper frequently. "Net red" style.

"In three years or so, the goal of Xiping's 10 billion garment industry cluster will be achieved." Zhu Xiaoyan, executive deputy director of Xiping industrial agglomeration area, said in an interview with reporters that at present, the Xiping garment industry has been developing from the "small to large" atmosphere to the "big belt" and "strong" standard.

This reporter has learned that in recent years, Xiping county Party committee and county government have built up 5.3 square kilometers of new garment town based on the clothing culture of the ancestors. The new town is divided into six functional zoning, namely, the industrial park which is mainly based on the rapid entry of small and micro enterprises, the large factory area, the logistics distribution center, the commercial center, the CBD R & D center and the industrial workers' District, which are mainly built by the brand enterprises. The location is to build the demonstration area for the transfer of the garment industry, the upgrading of the supply chain value and the Internet of things + intelligent manufacturing base. Industry has been nurtured into a ten billion level industrial cluster.

In March 2016, the first phase of the industrial park was launched, and 170 thousand square meters of factory buildings and ancillary ancillary facilities were built. Now, more than 30 garment enterprises such as new thinking, Hua Zhi Nuo, and song brocade have been set up as the famous brands of Disneyland, UNIQLO, nine Mu Wang and Barbara. Since August 2016, factories represented by leading costumes, fashion trends, Alban costumes, cotton dolls and children's wear have been started construction in self built areas and put into operation.

Among them, there is no lack of industry leader - love.

Admiration is the representative of the high-end underwear brand in China and the leading brand of Chinese underwear. The leading M·SUYA has led the development of the national standard of woven elastic pants, and has truly realized the industry positioning of women's pants experts and leaders; the intelligent manufacturing benchmarking enterprise, Alban, has deeply cooperated with the Japanese Dongli company, mainly produces the UNIQLO series shirts; the famous brand of children's wear cotton dolls, brand influence. Power is constantly improving; Guotai clothing, Far East clothing Henan production base and GUI Shi Di dress are important partners of Lining, Anta and Hai Lan home.

Then, in November 2018, the two phase of the industrial park, which covers an area of 600 mu and a total construction area of 450 thousand square meters, started construction. At the same time, it started the business with smart knitting as the direction. It focused on attracting investment in the Pearl River Delta and Yangtze River delta garment industrial clusters. At present, 100 thousand square meters of factory buildings and supporting facilities have been built, and the Yifeng intelligent knitting sweater Industrial Park project has been ahead of schedule. Jinhui textile, products Zhongda, Hui Hong group, Bangui deer and other large textile and garment brand projects are being discussed.

It is reported that the Yifeng intelligent knitting project has 2000 new leading domestic computer looms, and 500 units are in place. The equipment will reach 16 million pieces of sweaters and 16 million yuan per year after reaching the end of July this year, and the output value will reach more than 1 billion 500 million yuan per year.

Turning bottleneck into motive force for development

Only when people go uphill can they feel very difficult.

In fact, as the rising star of the industry, the new garment town of Qi Zu is also faced with various problems in the process of industrial development. But it is the courage to face the crux and break the bottleneck to make Xiping county industrial gathering area more potential and driving force.

For example, although Henan is a populous province, it is also lack of industrial workers. In the traditional concept, the clothing industry is a labor-intensive industry. In the current stage of garment sewing has not yet fully realized intellectualization, one of the core of the garment industry is still a skilled worker. From farmers to industrial workers, this is a process, slow skills and low efficiency, to a certain extent, affect the wages of workers.

In this regard, Zhu Xiaoyan pointed out that now the clothing industry has entered the era of capacity is the king, orders follow the production capacity, production capacity follows workers, only retain people, in order to have capacity.

"With the gradual deepening of investment promotion, the more enterprises, the greater the pressure will be on employment. Ordinary workers are hard to recruit, and managers and designers are more difficult to recruit. Zhu Xiaoyan pointed out the problem and pointed out how to solve the problem.

In addition, the lack of innovative ability is also a problem exposed in the development of Xiping garment enterprises.

The reporter learned that among the more than 40 clothing enterprises in Xiping County, only love, leading M·SUYA, song brocade, cotton dolls and so on are independent brand enterprises, and other enterprises are mostly OEM.

Most of these enterprises are engaged in processing and OEM production, lack of strong brand and design team, lack of R & D capability, and independent innovation system has not yet formed. Zhu Xiaoyan said, the local leading backbone clothing enterprises are few, is also one of the problems that need to be solved urgently. Although it has settled into clothing enterprises such as leading show, love, Alban and Yifeng textile through investment promotion, local enterprises are mostly small and micro enterprises. There are still some problems in management and so on. At the same time, domestic famous garment production and brand clothing enterprises with annual output value of more than 1 billion yuan have not made breakthroughs.

Objectively speaking, the brand awareness of the enterprises in the gathering area is still not strong enough, and the cultivation of brands needs to be multi pronged, requiring time and environment. Although the development of Xiping's textile and clothing industry is restricted by various bottlenecks, it is also proving that the industry is in an upward stage, because only by stepping up to a higher stage will there be practical needs such as branding and innovation.

Vision accomplishments, vision for the future. Small county should also have the courage and courage to make a big undertaking.

Thus, in terms of talent cultivation, Nishihira Masa and Huanghuai University cooperated to build the two level college, "the school of intelligent manufacturing of the ancestor clothing," and to train high skilled, practical, compound and innovative high quality clothing intelligent manufacturing talents.

In terms of brand cultivation, Xiping county has set its sights on the "top 100 garment enterprises". It is reported that Xiping will set up investment offices in the Pearl River Delta, Yangtze River Delta and other garment industry chains, and aim at attracting investment from all hundred garment enterprises in China, attracting a number of powerful enterprises such as nine Mu Wang, Semir and other famous clothing brands to invest in Xiping and other textile production enterprises. Xiping garment industry develops faster and better.

Sample of the park for epidemic rehabilitation

Since the beginning of this year, many pioneering work of textile and garment industrial parks has been suspended due to the epidemic situation. Even the resumption of work and production has met with considerable difficulties. How can Xiping find a balance between epidemic prevention and economic development?

Facing the epidemic predicament, the enterprises in Xiping district have also encountered the superposition of multiple problems.

Zhu Xiaoyan admitted that the pressure on the development of the enterprises was greatly affected by the epidemic. Last year, the clothing industry was greatly affected by Sino US trade friction. This year, with the impact of the epidemic, most foreign trade enterprises were canceled about 60% of the order. Affected by the downturn in consumption, domestic brand clothing enterprises are also reducing orders. Most enterprises in the region have to face the risk of "no single business" in May. In particular, there are problems in the capital chain of some enterprises, and all enterprises are actively seeking solutions and survival. Foreign trade enterprises are developing or starting to sell domestic orders in the direction of transfer to the more relaxed areas. It can be said that the local enterprises in Xiping are making great efforts to accumulate reserves for the post epidemic economy.

Reporters learned that, in order to effectively curb the spread of the epidemic, correctly handle the relationship between the epidemic prevention and control and industrial economic development, in strict implementation of the epidemic prevention and control measures, ensure the safety of production, the gathering area actively do a good job during the epidemic prevention and control period of industrial enterprises to resume work and resume production, and innovation in the service mode.

For example, for the first time, the way of online recruitment is used to help enterprises recruit workers. The key clothing enterprises take the way of point to point car chartered transportation to solve staff's commuting problems, help enterprises purchase epidemic prevention materials, and constantly visit enterprises to understand the difficulties existing in employment, order, funds and industrial chain, and help enterprises to solve them.

In the face of the plight of the enterprises under the epidemic situation, the gathering area is responding. Such as reducing the burden of enterprises, increasing financial support and ensuring the normal production and operation of enterprises, we should effectively reduce the impact of the epidemic on the production and operation of garment enterprises, and help enterprises to tide over difficulties and develop steadily.

At the same time, we actively apply for government special low interest loans for the epidemic prevention and control materials production enterprises, to support the field of epidemic prevention, to protect enterprises from resuming production and to resume work, to lighten the burden of production and operation, to alleviate the impact of the epidemic on enterprises, and to increase financial support. For enterprises with epidemic prevention and control of material production, and key enterprises that have resumed production and redevelopment, they shall open up green channels for approval and provide approval services for "priority acceptance, one-stop processing, and time limit completion". They shall open up green channels for approval of epidemic prevention materials enterprises with production and operation capacity, and handle special administrative approval matters such as business license issuance and operation record approval. The tax, electricity and old-age insurance should be reduced to avoid the burden of enterprises. For enterprises to strive for stable subsidies, training subsidies, reduce labor costs.

"Enterprises in the park respond positively to the epidemic situation, and strictly implement epidemic prevention measures. Up to now, all garment enterprises in the park have resumed their work and resumed production. Zhu Xiaoyan said that with the spread of the global epidemic in the late stage, clothing manufacturers are faced with the problem of orders and insufficient funds. The park helps enterprises to switch to production protection products, and docking with multiple orders, and guides enterprises in the region to expand sales through live broadcasting and online sales, and helps garment enterprises to connect with financial institutions. According to statistics, financial institutions financing loans for garment enterprises in the gathering area about 20000000 Yuan.

Push forward intelligence and speed up industrial agglomeration

At present, the domestic epidemic has been effectively controlled. As an indispensable force in the development of the textile and garment industry, the development of the park will make great contributions to boost the regional economy.

Since 2019, Xiping has taken the structural reform of supply side as the main line. In accordance with the requirements of "three points" and "two changes", we have been focusing on leading industries, expanding chains, reinforcing chains and strengthening chains to create distinctive industrial clusters with special characteristics. Among them, the new garment project is also regarded as the top priority.

To this end, Zhu Xiaoyan said, next, the new town will continue to increase investment, further improve infrastructure construction such as road, water, electricity, gas and communication network, accelerate the construction of the two phase of the new garment town of YZU and the construction of Yifeng intelligent knitting textile industrial park, establish a logistics center, and use information management to realize the comprehensive services such as product classification, packaging, storage, transportation, loading and unloading, and so on. Loading enterprises' production, operation and design creative activities; upgrading the supporting facilities of schools, hospitals, public transport, hotels, restaurants, banks, shopping malls and other living facilities to enhance the carrying capacity, service strength and attractiveness of the park; at the same time, the gathering area will also follow the idea of "creating platforms, cultivating industries, accelerating agglomeration, forming clusters", and vigorously attracting investment, introducing projects, and accelerating We should strive to form the advantages of garment industry agglomeration and intensify the introduction of leading enterprises and industrial chain upstream and downstream enterprises. At the same time, with the standardized management of large enterprises, more and more people will be employed in their hometown.

In addition, the new town will continue to strengthen cooperation with Henan Apparel Association, extending chain and chain business. We should focus on the orientation of industrial development, focus on the less intelligent knitting industry and the famous clothing brand enterprises, and promote the development of the whole industrial chain of spinning, weaving, printing, clothing processing, and e-commerce sales, so as to achieve industrial agglomeration and form agglomeration effects; actively join up with the domestic and foreign brand clothing enterprises, so that the garment industry can achieve 100 million annual processing capacity and the annual output value exceeds 5 billion yuan.

In the current economic environment, the development of the new garment town is the starting point to boost the county economy, the platform for increasing employment and the foundation for revitalizing the industry. It is believed that with the joint efforts of industry and enterprises, the new garment town will bring greater economic and social value in the post epidemic era and make greater contributions to the development of regional economy and industry.