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Japanese Department Stores Need To Keep Pace With The Times In The Face Of New Situations

2016/2/19 22:24:00 71

JapanDepartment StoresBrand Strategy

In recent years, many entities in Japan have launched e-commerce platforms and synchronic sales services.

Consumers can buy goods from the e-business platform in the physical store of the department store, and goods in the physical shop can also be purchased through e-commerce platform.

It can be seen that in the face of the consumer demand under the new situation, Japanese department stores are not refusing new shopping models, but keeping pace with the times, actively building online shopping platform and carrying out e-commerce business, in response to the impact.

The Japanese design industry has been pursuing precise content orientation. At the very beginning, we must respect the commercial location and make concrete design.

Just as we do museums and science museums, we first do exhibition design and then do architectural design.

Japanese investment is not a landlord mentality, but a common operation.

It took fifteen years for Tokyo to start its business, and some of China's most famous shopping malls took half a year from design to opening, and more than 2000 people worked all night before opening.

Japan Matsushita department store is the original research institute.

Design

Zhang stressed the original state of things and insisted on the scene design of the experience of commercial real estate.

First, the design of brand oriented place in commercial design is emphasized, emphasizing that the department stores and brands convey the high quality of life together.

Consumers love of course.

After shopping, if you don't want to carry a big bag and wrap it home, you can entrust a shopping mall to pack it and deliver it to your door.

This service is not limited to large appliances such as household appliances. Any clothing, shoes, bags, daily necessities and so on can be delivered directly to the guest's home or hotel room.

Japanese

Parcel service provider

We can use the convenience store to realize the mailing of the parcel, and online retailers can also use the convenience store to achieve the nearest distribution.

It is precisely because the electricity distribution system in Japan is built on the basis of physical convenience stores, which means that the relationship between the Japanese electricity supplier system and the entity store is a coexistence and common prosperity, rather than an absolute competitive relationship.

Take Osaka as an example, Osaka.

Commercial form

There are commercial street, station business ecosystem map and convenience store layout.

Generally, commercial streets are concentrated in the downtown area. Meanwhile, the commercial streets are linked by the stations and ecotones. The convenience stores, shopmall and SuperMart layout are arranged between the stations, so as to build a netted business ecosystem map from the ground to the ground and from the area to the spot.

There are a lot of goods in every physical store. At the same time, the commodity packaging in Japan is generally small. A shelf can be separated from the top to the next seven or eight floors. Therefore, it is a general merchandise store that can put a larger quantity of merchandise for customers to choose.

Moreover, offline stores have different characteristics, and there are more choices for customers.


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