Xi De Long: Differentiated Brand Operation Innovation

For more than 20 years, with the strong support of leaders at all levels, Xi Long lung has achieved leaping development. From the small workshop to the leading industry in the industry, the pformation from Aaron Kwok to the national R & D base has settled down on the hi Dragon Park. A brilliant sign is vividly visible.

And what did he want to achieve in the past more than 20 years? What is he relying on? "Innovation".

The core content of enterprise competition has gone through different stages of capital, technology and information, and has entered the era of brand competition.

In order to adapt to this changing trend, we must pform the original management system and marketing mode.

Through differentiated brand operation innovation, we can constantly consolidate and enhance our core competitiveness so as to survive and develop in the market.

In 2014, Xi De lung brand upgraded and began to enter fashion and leisure.

In the development process of Xi De long, brand innovation, product innovation and management innovation have been emphasized. Combined with the current industry background, the innovation of business mode has become the first priority of Xi De long.

In order to cater to the emerging market consumption demand, Xi De Long integrates strong resources, and its brand is upgraded to a full scale.

Fashion and leisure brands, and the corresponding brand new logo.

It is learnt that in order to cater for

This brand upgrade will officially launch the brand new blue label, and the blue label will be designed according to the new brand positioning, mainly based on the blue color of the United States.

The letter is the core, and the whole color and font structure have a strong American style.

Through the integration of new logo and brand positioning, product mix and other aspects, in 2014, he will face the consumer with a brand new image.

Since the launch of the men's and women's sports shoes and clothing series in 1992, the product line has been upgraded and expanded so far that it has developed into a fashionable leisure brand with sports attributes and classic American style.

The perfect upgrading of this brand is also the result of the 20 years' gradual change.

In the autumn of 2014, the overall style of the new product is more fashionable and casual, with a strong American style.

The theme of "classic reinvention" in the 2014 autumn is a strong retro breath. The application of the English logo of Xi De Long is used to assist the logo, combined with the classic elements of the global hot.

The "jungle expedition" life sports shoes are simple in structure, and embossed fabrics reflect their mysterious jungle characteristics. Similar color printing zebra patterns enrich their theme properties, more revealing the inner feelings of the younger generation and the exploration and adventurous spirit of nature.

"Based on outstanding product innovation, the product is a perfect display of cool, fashionable and casual brand genes, and the product embodies the classic American style."

The official added.

In 2014, he will face the new brand image of "American lifestyle" and face a strong American style of leisure in the fiercely competitive Chinese shoes market.

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Sports industry, like other industries, faces competition in science and technology.

If we want to progress and develop, we must rely on high technology.

For many years, Xi De Long regards sports technology as the core competitiveness of enterprises, pays attention to the upgrading of new product research and development capabilities, and combines with many high-end scientific research units at home and abroad. If it is in cooperation with the Institute of sports science of the State Sports General Administration, leading technology will be applied to production and internal and external integration, so as to provide customers with high value-added products.

So far, more than 20 patents have been granted.

Among them, the product of the foot window motion balance system is one of the achievements made by researchers after years of efforts.

It used three-dimensional optical sampling technology to analyze and analyze the millions of Chinese consumers' foot sampling and analysis, and established a unique Chinese foot type database in the world. On the basis of this, it invested heavily in the foot and window motion balance system developed by the science and technology team. It includes two balance subsystems: foot pressure pressure and foot last type. It combines the most sophisticated technology of physical mechanics, bionic biology, polymer material chemistry and the mature shoe making technology of our own enterprises, and produces the first pair of sports shoes that integrate the technology and health elements with "balance" as its core concept, which fills the gap of domestic sports products in this respect.

As an enterprise with more than twenty years of production of sports shoes and clothing, Xi Dalong has always attached importance to the pursuit of personalized products. The design of shoes for the wearer is the core of the research and development department.

"The respect for people is the core of our enterprise's development strategy. We will focus on the development of hi tech, focusing on the needs of humanization of consumers, providing sports shoes and suits that suit us, and promoting healthy lifestyle, so as to enable people to live a healthy and happy sports life," he said.