The Trend Is Perishable, And The Brand Remains The Real Soul.

< p > the fashion circle has always advocated the famous French "a" target= "_blank" href= "//www.sjfzxm.com/", a famous motto of designer /a > Chanel: "the trend is perishable and the style is eternal."

For brands, this constant style is the real soul.

Throughout the major brands, no matter who is in the position of the design director, how to change the direction of design, how to apply the popular elements, the style of the brand has never changed.

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Karl Lagerfeld, who took the lead of Chanel design director for decades, even played the new tricks of the supermarket concept in the 2014 autumn and winter show, but the constant twill weave, the classic camellia, diamond grain, and so on, which had obvious identities and belonged exclusively to Chanel, were still everywhere. P

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< p > 2012, Chinese designer Wang Daren took the place of Nicola Guy Siki El to take up the role of parinsky. PPR President Franois-Henri Pinault clearly stated that "there is no intention to change".

We are looking for the hope that he will continue to promote the brand of the family on the basis of Nicola.

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< p > this shows that the continuation of style is the importance of brand development.

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"Weiss Kai Yuan Bing" is not strange in the P March 27th show.

In 2011, Weiss Kai Yuan Yuan interpreted the vacations with naval elements and prints and lace elements. In 2012, he turned back to the embrace of art. In 2013, Viske improved the profile and changed the romantic elements of the previous two years into the popular shape of the year. Today, once again, the style is changed.

Leopard print and fur, printing, hard and small fresh.

It is hard to see the continuity of brand style, nor the very representative designer style.

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< p > > "Ai Deng Bao" men's wear is a frequent visitor to fashion week.

Whether it's "Ai Deng Bao" or its high-end brand, the 1991, the British culture has great influence.

In 2013, Alton Castle 1991 paid more money to decorate the show with six steed horses. The knight was dressed in the royal guard uniform, emphasizing the "London sense".

< a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > design, the elements of the British element must be striped and rough.

From gentleman to knight, from lattice skirt to park culture, he has been focusing on "British".

However, these symbolic elements do not mean that the brand really has its own style.

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< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201403/29/20140329013910_sj.JPG "/" < < >.

< p style= "text-align: center > > Ran Xiaoning: member of fashion Review Committee of China Fashion Designers Association < /p >

< p > style is not only a concrete manifestation, but also a brand mark.

A mature brand should quickly identify and match the style, so that the brand identity will be weakened.

If the details of clothing can explain the characteristics of a a target= "_blank" href= "//www.sjfzxm.com/" > a fashion designer < /a >, then no one can ignore Lssey Miyake (Miyake) when it comes to wrinkle and deconstruction.

With the expansion of China International Fashion Week's platform, Lssey Miyake Issey Miyake, which is about to debut, will bring more inspiration to local designers and brands.

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