Zhang Jindong Orders Hou En Long To "Cross The Border" To Take Charge Of Suning Logistics

　 "What we talk about is logistics."

　　 Suning At the beginning of each year, the flag raising ceremony is held at headquarters. This is Suning's pledge of the future strategy.

In this year's deployment, the original chain store operation headquarters responsible for offline entity stores and the headquarters of the online e-commerce operation headquarters were merged to set up an operation headquarters. Another important change is Suning's establishment of an independent logistics company.

For online shopping, logistics and trust are the two major factors that determine success or failure. "Suning has no problem in product reputation, but there is still room for growth in logistics experience, which has not fully met the requirements of consumers." A Suning people told reporters that Suning chairman Zhang Jindong has already indicated that more investment logistics will be built this year, and the strategic position of logistics will be confirmed in the new deployment meeting.

"Last week, Hou returned to Beijing from headquarters and went straight to the office to meet. He talked about how to do logistics." Beijing Suning staff said. Although he is still in the handover stage before his new job, Hou Enlong has entered a new role with his consistent efficiency.

In the new round of structural adjustment plan released by Suning 14, the newly established independent Suning logistics company has attracted much attention. It is estimated that in 2014, the volume of domestic express will exceed 10 billion, of which 60% will be online shopping from e-commerce. Logistics has become the "lifeline" of the electricity supplier, and it is also the most important part of Suning transformation line.

Hou Enlong, vice president of Suning cloud business and general manager of Beijing region, was ordered to return to headquarters in charge of the logistics company. After three years' efforts to promote Suning's "counterattack" in the Beijing market, Hou Enlong is expected to complete another great leap forward in logistics construction and user experience.

　　 experience Courier Profit in detail

In June 2011, Hou Enlong, who was in charge of Chongqing's Suning for more than 8 years, landed in Beijing. After more than three years, he experienced the turmoil and transition of the Suning transformation line.

"This is the most difficult period, but we have persevered." A Beijing Suning staff said. In the first half of last year, the absolute size of Suning in Beijing has surpassed that of its offline competitors, and online business has been expanding.

In addition to the outstanding achievements, Beijing's logistics construction has been leading in Suning's national territory, and it is also one of the reasons why Zhang Jindong finally picked up Hou en Long's "cross boundary" logistics.

The large commodity distribution radius of Beijing logistics base has nearly 55 thousand sets of Suzhou subsidiary company within 150 km of the surrounding area, which can support sales of nearly 15 billion yuan. In the absence of "last mile", Hou Enlong ran to the front line to look for problems. In order to find out why there are complaints, why not deliver goods in time, he used to act as a courier in hot summer, carrying a backpack of goods and running dozens of households.

Hou Enlong also drew profits from every detail. "In his experience, he found that packaging carton is not the main concern of customers. The use of two tidy cartons and the use of packaging bags greatly reduced the cost. Beijing's share in logistics costs is not comparable to that in other regions." Suning staff said.

　　 To open up Self-support Logistics New profit point of electricity supplier

After taking over the logistics company, Hou Enlong put forward the goal of improving efficiency, profit and user experience.

According to the plan, Suning's "logistics cloud" project will be completed by 2015, achieving the national layout of 60 logistics bases and 12 automated warehouses. At present, Suning has obtained a national express license and more than 150 regional express delivery licences. Besides the express licenses in the eastern and central regions of Beijing, Shanghai, Tianjin and Guangdong, Suning has also obtained the express license in Xinjiang, Tibet and Inner Mongolia. Suning has recently passed the approval of the national post office's express business license and obtained the international express business license. Suning logistics can be engaged in international express business just like FedEx, DHL, UPS and TNT4 international express company.