Sports Brand Pformation Outdoor Market Enhance Competitiveness

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > sports goods industry < /a > high inventory is already a well-known fact. However, when sports brands actively "save themselves" and expand to outdoor areas, domestic outdoor brands also quietly appear high deposits.

Business reporter yesterday learned that as of the end of June, the inventor inventory reached 207 million yuan, an increase of 26.25% over the beginning of the year.

Insiders say that the booming development of outdoor products industry has attracted more and more brands and capital to enter. Some brands are blindly optimistic, actively expand their stores, plus the impact of the electricity supplier channel, outdoor goods industry or repeat the < a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a >.

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< p > according to the latest 2013 semi annual report released by Pathfinder, its operating income was 514 million yuan, an increase of 35.29% over the same period, with a net profit of 97 million yuan, an increase of 63.12% over the same period last year.

But at the same time, the company also showed signs of high inventory of sports brand.

Data show that as of the end of June 2013, the inventor inventory reached 207 million yuan, an increase of 26.25% compared with the beginning of the year.

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< p > "the standard of the outdoor products industry is short and the gross profit is high, so everyone wants to make a profit."

A href= "//www.sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a > analysis expert Ma Gang said in an interview with reporters, because outdoor products are relatively high in price, in recent two years, when the sports brand encountered inventory pressure, they launched outdoor products and increased competition in the industry.

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< p > reporter has learned that traditional sports brands such as Adidas, Lining and Kappa have launched outdoor products series in recent years.

According to the 2012 annual survey report of China outdoor products market provided by COCA, the number of outdoor brands in China has reached 823 in 2012, an increase of 14.78% over the same period in 2011, but the total retail sales of outdoor products are declining. Data show that the annual retail sales of China's outdoor products market in 2012 are 14 billion 520 million yuan, up 34.94% from the same period last year, but the growth rate dropped by 15.97% over the same period last year.

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< p > industry insiders say that although the outdoor products industry has developed rapidly in recent years, professional outdoor mountaineering and camping groups are not large enough, but on the contrary, it is a "Outdoors" product that buys more personnel. After many brands have entered the field, brand positioning is identical, product type is similar, and overcapacity is inevitable. If we continue to "run horses", it is inevitable that the sports brand will still have high inventory.

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