There Is A Huge Gap In Children's Home Textile Brand Market.

< p > with the general improvement of people's living standard in recent years, the demand for children's life has also been developing from the "higher food and clothing" to the higher demand for "quality of life". Especially the children of the 80's who are only children are growing slowly. The market of children's consumer goods is constantly expanding. < a href= "//www.sjfzxm.com/news/index_c.asp" > children's home textiles < /a > the market also shows great potential for development. However, due to the huge gap in the domestic textile market, there is not even a well-known home textile brand and the industry lacks leading sheep. Most of the enterprises are still in the waiting stage, which makes most consumers want to buy, but can't buy children's home textile products that they want. < /p >
< p > < strong > market gap > /strong > /p >
< p > in western developed countries, children's home textile market is very mature. The industry said, "in the west, the varieties are almost the same as adult household textile products, such as Mermaid patterns, hellokitty, Altman, cats and mice that foreign children prefer. They are basically produced by regular manufacturers, with perfect quality assurance such as returns and replacement, and the prices are also relatively fair. The higher price is generally more healthy environmental protection material." < /p >
< p > compared with the foreign mature home textile market, the domestic children's home textile market is almost blank. In professional home textile market, children's home textile products are less obvious than adults, and some stores do not sell children's home textile products at all. < /p >
< p > domestic experts have said: "the whole home textile wholesale store is mainly made up of adult home textile products industry, among which the wedding home textile products are the main products, and the general stores will store a small number of cartoon patterns or pink goods. But the population purchased is not only for infants and children, but the size of children's beds is about 1.2 meters, while the average bed size is larger. Parents can only choose to buy big bed sheets at many times." < /p >
< p > and although many children's home textile products sold by many online shopping centers are more than those of physical stores, many consumers comment on them, and the quality is not satisfactory. The manufacturers feel very aggrieved by the high quality and low price of the consumer's home textile products. A household textile product manufacturer, who does not want to be named, said, "for children's home textiles, many people may think that less materials, simpler designs and lower prices should be considered. However, consumers have overlooked the fact that the use of children's bedclothes also needs to be tailored from a large number of < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a > instead of "leftovers". In particular, since the implementation of the new national a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > standard, the entry threshold for children's home textile products market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles. On the other hand, the quality of children's home textile products is poor because a part of illegal businesses seize the mentality of consumers seeking cheap and happy children, so as to reduce the cost of producing a part of inferior products for profiteering. < /p >
< p > < strong > the market potential is huge < /strong > < /p >
< p > "in recent years, consumers of household textile products have become more and more popular. In the first half of this year, they tried to enter some children's bed products, but the results were not very satisfactory. Pressing goods is very serious, not as good as selling wedding products. Most customers who purchase wedding products only focus on quality and brand. The color difference is basically not the same. But customers who buy children's bedclothes are more picky. The patterns they want are very strange, and basically all animated images are asked by people, but the factory produces only a few common ones. For children's home textile products, customers generally ask for less. " A dealer in the home textile industry, who did not want to be named, said. < /p >
< p > China's domestic baby products industry is still in its initial stage, and the whole industry lacks leading enterprises. Only a few companies have begun to rise in the integration of various market segments, and the extension of brands and the creation of sub brands are all in preparation and trial. Foreign companies entering the Chinese infant product market are still using foreign formulations, failing to develop infant household textiles for the physical and growth characteristics of Chinese children, so it is difficult to form an independent strong brand. < /p >
< p > industry suggests that children's home textile manufacturers should pay close attention to the growth of infants and young children in relation to the future level of the nation and the state. They can not take advantage of consumers' purchasing psychology, regardless of social interests, only pay attention to economic interests, and take high priced products for infants and young children. Although they have gained huge profits, they are short-sighted. It is believed that in the near future, the a href= "//www.sjfzxm.com/news/index_s.asp", the children's bed product /a, will continue to go down to the common people with a noble attitude. < /p >