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Garment Industry: Keep Pace With Development And Accelerate Pformation

2012/9/8 22:11:00 12

Apparel IndustryTextile And ClothingClothing Brand

"Cluster and enterprise are like the relationship between grassland and trees.

But planting grass is easy, but Naga Nariki is hard.

Clusters can provide effective services in R & D, monitoring, training and other aspects, nourish the development of enterprises, and conversely, the flexibility of enterprises also makes clusters more dynamic and vitality.

The first China knitted knitting company held in Zaozhuang, Shandong recently 2012

Annual meeting of industrial clusters

On this occasion, Gao Yong, vice president and Secretary General of China Textile Industry Federation, analyzed the relationship between clusters and enterprises vividly, and analyzed the current situation of the textile industry's operation and development.


Zhang Yankai, vice president of China Textile Association and honorary president of China knitted Industry Association, elaborated on the pformation of China's knitting industry from high speed to efficient development mode; Yang Shibin, President of China Textile Association and President of China knitted Industrial Association, gave a report on the current situation of the construction of the knitting industry cluster; the leaders of the Ministry of industry and Commerce and the Ministry of Commerce interpreted the relevant policies of small and medium-sized enterprises and the construction of professional demonstration bases for the pformation and upgrading of foreign trade; Huang Weiji, Secretary General of Taiwan textile and Extension Association, introduced the status quo of Taiwan textile industry and the prospect of cross-strait cooperation; 27 leaders and representatives of the national knitting industry cluster attended the annual meeting, and discussed the pformation and upgrading of the knitting industrial cluster.


Economic growth lowers enterprise efficiency


"GDP growth in the first half of 2012 has dropped to 7.6%, indicating that economic growth has dropped to a low level and corporate efficiency will naturally decline."

Gao Yong analyzed the economic performance in the first half of the year.


Zhang Yankai said that from 2002

Textile industry

There are more than 180 textile industrial clusters in China, with capacity exceeding 40% of the total industry capacity.

"The important feature of the development of China's knitting industry is clustering. At present, the knitting industry in China has formed a large-scale and series of knitting industrial cluster areas, such as knitted garments, fabrics, warp knitted, socks, gloves and so on, and has become a famous city and base for knitting products."


"We are also confused about the development of industrial clusters.

From a national perspective, industrial clusters are highly concentrated product distribution centers, but they are scattered from a regional perspective.

Industrial clusters can be divided into two types: industrial clusters in coastal developed areas and industrial clusters that have not reached 10 billion yuan output value or smaller scale. The former has larger output value and higher regional concentration, the main problem to be solved is industrial upgrading, and the latter is facing the problem of how to expand, such as undertaking industrial pfer and cooperation.

Yang Shibin said.


"This year, the situation at home and abroad is extremely complicated. Many entrepreneurs tell me that the difficulties encountered this year are even greater than those in the economic crisis.

From a global perspective, the balance of supply and demand is deteriorating further, and there is a problem of market demand.

In the past, high consumption, advanced consumption and debt consumption were common in Europe and America, but now they are decreasing. "

Yang Guoliang, deputy director of the three Department of industrial products, Ministry of Commerce, talked about the views on competition, pformation and upgrading of the foreign trade market.


Sustaining development speed and accelerating pformation


"Enterprises need pformation and upgrading if they want to change the speed and benefit oriented development mode.

We have only two ways to go. First, we must maintain the pace of development, and we may also introduce a series of stimulus policies. Two, we need to accelerate pformation.

Gao Yong talked about the pformation and upgrading of enterprises.


Zhang Yankai said: "China's knitting industry will accelerate the pformation from high speed to efficient development mode, and further optimize and upgrade the industrial structure. The total economic volume will further achieve quality and efficiency growth under technological progress, ecological security and innovation driven."

Zhang Yankai stressed that the China knitwear industry association proposed to encourage the implementation of the two set of scale group and scale cluster linkage project in the knitting industry cluster, and promote the optimization and upgrading of the industrial structure of the cluster.


First of all, we should strengthen policy guidance.

We should solve the problems of land, capital, pportation, electricity and environment, and promote the effective allocation of resources and elements in the cluster. Secondly, we should strengthen the construction of public service platform;

Strengthening brand building

Build regional brand.


"The focus of future China's knitting industry cluster work is to achieve linkage between large industrial clusters and large enterprise groups, and mutualism, so as to further achieve the quality and efficiency growth of the total economic volume under technological progress, ecological security and innovation driven."

Yang Shibin said.


Promoting the development of small and medium-sized enterprises by industrial clusters


"The textile industry is dominated by small and medium-sized enterprises. The first problem to be solved is how to strengthen the management of small and medium-sized enterprises and help them develop healthfully."

Yang Shibin believes that compared with clothing and other textile related industries, SMEs in the knitting industry are more intensive, and the driving role of industrial clusters is more obvious.

"We will focus on the development of small and medium-sized enterprises in the knitting industry by industrial clusters. During the '12th Five-Year' period, we will promote the technological progress, innovation and quality benefits of the industry through the industrial cluster, and strive to realize the output value of the single industrial cluster over 100 billion yuan at the end of 12th Five-Year.


Wang Yanqin, director of the medium and small enterprises department of the Ministry of industry and information technology, said that 60% of the GDP in China were created by small and medium enterprises, and more than 50% of the tax revenue came from small and medium enterprises.

Small and medium-sized enterprises are in a weak position, facing the problems of rising production costs and financing difficulties.

China has always attached great importance to the development of small and medium-sized enterprises, and has formulated a series of laws, regulations and policies and measures to promote the development of small and medium-sized enterprises.

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Products are not attractive and can only be withdrawn from the market.


"In February this year, we went to investigate the investment and production environment and industrial pfer situation in Kampuchea, Burma and Bangladesh. In July, we inspected the textile market in Germany and the United States, and saw that Southeast Asia was doing a good job in processing trade, and the European Union had indeed suffered a lot.

But the textile consumption is more rigid. The general situation of the US market is still more prosperous, but when we enter the store, the situation is quite different.


In Germany's H&M shop, you can't find a Made in.


China's clothes.

Yang Shibin talked about the experience of studying abroad. "This shows that our products are out of order.

For example, we used NOKIA, Motorola and Samsung mobile phones before, but since the advent of Iphone and Ipad, these brands have been defeated.


The reason is that the core of competition is product.

In the absence of an external market environment, one can expect only its own product.

If the product is not attractive to the market, it can only have one result and withdraw from the market.


Yang Shibin suggested that the work of industrial clusters should take products as the core and do well in industrial upgrading.


The first element of product is efficiency and quality, followed by brand.

The industrial cluster is our regional brand, and the regional brand is the government brand, not the industry.

Let me give you an example. When it comes to French perfume, people's overall impression is good. This is the national brand and reputation, and the regional brand is built by the government.

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