LV China'S Lawsuit: Safeguarding Rights Or Selling Meng

Jiangsu media recently reported that

A total of 1 million 500 thousand yuan has been claimed for China's anti-counterfeiting and prosecution of Nanjing Lai di.

LV says China's fake sales are rampant, and high imitation products are even sold in shopping malls. It is intolerable to reporters. Unannounced visits by journalists uncover the objective situation. Chinese consumers have a special preference for luxury goods, which are rare and expensive, with constant curves.

The first feeling or conjecture is that LV's "rights protection" is selling Meng. Their Chinese local partners, such as lawyers, must have said that it is impossible to win such lawsuits. The warning is that several cases of Hermes have been fined and the defendant has been fined and ordered to stop infringement.

Ten steps, carrying and spreading

Almost 100 years of value and culture have never taken root in China, and buyers and sellers are also angry customers.

The nouveau riche consumer was afraid that the salesperson would not have any money for her. She often shouted at the crowd.

But the legendary buses are not allowed to take the bus, and seven thousand or eight thousand of the proud salesmen who have a monthly salary have their congenital superiority, but do not sell them up.

And selling the goods store, the boss installed the loopholes, it is just good service, things like, affordable, just like cottage supermarkets in China's chain brand mixing and some innovative reference.

Counters, stalls, and selling fake goods are not right. Shopping malls sit idly by.

But the question is, what exactly does LV want to do, what it can do and why it is now? What is the reference for the counterfeiting of luxury goods in China? What inspiration does it have for shopping malls?

It is feasible to prosecute some shopping malls, warn some stalls, show a gesture of counterfeiting, and give an account to consumers who purchase genuine products.

Arrogant, smart LV, maybe that's what I think.

In China, no matter brand, movie or publishing industry, piracy is often a sign of success.

The more high-end, the harder it is to be independent, because there are millions of people staring at it.

LV generally does not play with people, but others do likewise.

This is the problem of all well-known brands. LV is just more common, but it can do very little.

At this time, a series of lawsuits broke out, or the time has come. Secondly, it is the high incidence of negative news in Hermes channel and high imitation industries. LV or hope to be the best.

Not optimistic

China's anti-counterfeiting, especially the elimination of high imitation, can be seen for five or six or ten years, and its market space will never be less.

Seeing that Taobao's counterfeiting efforts can be seen, hundreds of tens of dollars and tens of dollars of things have been copied, not to mention thousands of yuan, tens of thousands of yuan per unit price of luxury goods, 88% off sold is a "happy" good lies.

Luxury goods, which are not very common, suddenly become serious, and they are a fixed pattern.