United States: Change 3 Series Clothing Will Have 80 Million Yuan Sales Volume.

2011/7/23 10:41:00 75

Smith Barney

Costumes (002269.SZ) people told reporters in July 22nd that with the launch of Transformers 3 in China, the United States has launched a 3 series of products has been estimated to be about 80, the total shipment volume is close to one million sets.

Variable 3 Series

clothing

The price is 79-100 yuan, and if it is sold at full price, it will bring about 80 million yuan for American border clothing.

Sale

Forehead.

The 3 series products of the United States are authorized by Hasbro Inc and Paramount Pictures, and the above persons refused to disclose the specific licensing fees.

However, the personage introduced that the animation authorized the United States and the state clothing to cooperate with the foreign party in the way of income sharing, in which the proportion of the foreign party obtained is generally about one digit percentage.

In addition to the development of the 3 series of clothing, Mei Bang clothing continues to be implantable marketing in the movie, changing the 3 heroes in the movie wearing the clothing of the American state clothing products for 5 minutes or so. For this cost, the above-mentioned people say that they are paid according to international practice.

Prior to this, in the cooperation with Transformers 2, the proportion of American and state apparel input and output was about 1:2, and the sales of Transformers apparel 2 series were also about 1 million units.