Anta'S Business Volume Soared To 7.41 Billion Yuan In 2010

　 　 Anta Sporting Goods Co., Ltd. released its 2010 financial report.

Data shows that the company's turnover soared to 7.41 billion yuan in 2010, up 26.1% from 5.87 billion yuan in 2009; The profit attributable to shareholders increased by 24.0% to 1.55 billion yuan, and the basic profit per share reached 62.21 cents.

Ding Shizhong, Chairman of the Board of Directors and CEO of Anta Sports, said: With the continuous development of the domestic economy and rising wages, the size and purchasing power of consumers in the mass market are growing. The healthy distribution network has brought Anta outstanding retail performance. Anta will promote product innovation through technological innovation and adhere to the multi brand strategy to achieve sustainable growth.

Perfect distribution network

Anta Sports said that healthy and efficient distribution network It is closely related to its sustainable development. With years of efforts, Anta has established a sound distribution network and retail management system, and mastered and monitored the situation at the retail level. At the same time, Anta has established close cooperative relations with regional distributors and distributors, which has strengthened the network's execution ability.

According to Anta's financial report, Anta The Group has three regional management centers and seven operating divisions, which cooperate with about 60 regional distributors, so that the sales team can effectively monitor and provide guidance for franchisees, and ensure full communication with the retail level.

It is reported that Anta will position itself as a mass market, continue to strengthen its penetration in areas with high growth potential, pay special attention to the development of the second and third tier markets, and better grasp the opportunities brought by urbanization and rising national wages. As of December 31, 2010, the number of Anta stores increased by 958 to 7549 over the previous year. At the same time, Anta continues to optimize the store area and location to improve retail performance and brand image. The total sales area and average sales area of each store are about 872000 square meters and 116 square meters respectively. In addition, Anta also cooperates with popular e-commerce platforms such as Taobao, Letao and Amazon.com to attract online shoppers.

To implement multi brand strategy

With the improvement of national income and purchasing power, a number of consumer groups with higher requirements for product quality and more detailed taste have been created. Now consumers are more willing to spend money on brands with differentiated image and value for money. It is expected that this trend will benefit the development of the mass market and drive the high-end market in the long run. Therefore, Anta will adopt a multi brand strategy to enable it to meet the needs of the market segments and seize the huge market opportunities.

Anta said that it will take advantage of professional sports products (especially basketball and running series) in combination with mainstream sports and important events. As a strategic partner of the Chinese Olympic Committee, Anta Sports will launch the product series of the Chinese Olympic Committee to enhance the relevance of Anta, the Chinese Olympic Committee and consumers.

Anta has noticed the huge potential of women's and children's sporting goods and youth market, further enriching women's and children's sporting goods and life sports series to meet the rising demand. While continuously expanding the mass business, Anta will reshape the brand for FILA, optimize its product portfolio and network coverage, and extend its business to the high-end market.

At the same time, Anta will continue to expand business opportunities through market and product diversification strategies. Anta will continue to improve the elastic adhesive and other patented technologies, such as the function of easy bending and the technology of supporting and stabilizing the middle foot, to provide consumers with more product categories and styles.

It is reported that Anta has launched more than 2100 new shoes, 3700 clothing and 2000 accessories on the market to meet the preferences and needs of different consumers. In addition, the cooperation with the Chinese Olympic Committee and the Chinese sports delegation provides Anta with an ideal platform and advanced research and development technologies and materials, which will establish a good foundation for the future application of new technologies in sports goods in the mass market.