Vanke Became The First 100 Billion Real Estate Company In China.

On the evening of December 2nd, Vanke Real Estate (000002) announcement revealed that as of December 1, 2010, Vanke has achieved a total sales area of 8 million 307 thousand square meters this year, with a sales amount of 100 billion 60 million yuan, becoming the first real estate company in the country to sell 100 billion annual sales.

The announcement shows that Vanke achieved a sales area of 970 thousand square meters in November, with a sales volume of 12 billion 870 million yuan, up 86.6% and 146.3% over the same period last year.

In the first 11 months, Vanke accumulated a total sales area of 8 million 288 thousand square meters, and the sales amount was 99 billion 810 million yuan.

Coupled with the new signing amount in December 1st, Vanke's sales this year have broken 100 billion.

In 2005, Vanke Real estate sales for the first time exceeded 10 billion yuan, a record of domestic counterparts, and then Vanke Real Estate expansion is growing rapidly.

In 2006, Vanke Real estate sales exceeded 20 billion yuan. In 2008, sales exceeded 50 billion yuan, and Vanke sales exceeded 60 billion yuan in 2009.

Yu Liang, President of Vanke Real estate, said that after the launch of the new policy, it had a significant impact on the market.

Vanke can achieve better sales performance, mainly because Vanke's business model is in line with market demand and policy guidance.

Specifically, there are two points. First, Vanke adhered to the mainstream positioning in products, and the two is to adhere to the strategy of rapid turnover.

Vanke Real Estate Board Secretary Tan Huajie further said that from the customer purchase funds constitute the situation, the recent tightening of mortgage loans is very obvious, the policy has a significant impact on the market.

The proportion of Vanke's one-time payment was 30% in October, and increased to 35% in November, while the average in 2009 and the first 4 months of 2010 was less than 20%, even in 2008's market adjustment period, with an average of only 27%.

"However, because Vanke has always insisted on facing the demand of self occupied housing and the mainstream products with small and medium-sized apartment as the main residential product, its products are easier to get support from home purchasing power under the control background."

According to Tan Huajie, at present, the sales of Vanke products account for 60% of the 90 square meters of small apartments, and 90% of the 144 square meters.

In addition, the proportion of Vanke products decoration room is also far higher than the industry's general level.

In 2009, nearly 80% of the new products of Vanke started to be renovated. In the 2009 annual report, Vanke made it clear that the new apartments will be delivered in 2010.

Yu Liang said that Vanke has always adhered to the principle of "not hoarding land, not covering up the plate, and improper king". "Vanke's position on itself is the" manufacturing enterprise "in the real estate industry, with the rapid development as the main business strategy, and by raising turnover rate to enhance the net asset yield.

"Rapid development" and "rapid sales" have also become the most prominent business characteristics of Vanke.

Tan Huajie introduced, Vanke headquarters for all companies to get started soon after the project has a clear request.

At the same time, Vanke's projects will be sold immediately after obtaining the pre-sale qualification, and a positive sales strategy will be used to sell the houses as soon as the buyers are willing to accept the price.

According to the internal guidance line of Vanke, the sales rate of the new push plate project reached 60% at that month, which is the ideal sales speed.

From the actual situation, after August this year, basically maintained at over 70%.

"Vanke does not pursue excessive profit margins. Instead, it gains fair returns through rapid development and rapid sales, and improves ROE level through fast turnover. Vanke turnover has always been at the leading level in the industry."

Tan Huajie said.

Public information shows that in the first eleven months of this year, the average land price of new projects of Vanke was about 2600 yuan, and maintained at a reasonable level.

During the year, Vanke has entered new markets such as Kunming, Guiyang, Tangshan, Jilin, Langfang, Yangzhou, Yantai, Urumqi, Qingyuan and so on. At present, Vanke has entered more than 40 cities, and its layout is more balanced and comprehensive.

In recent years, the proportion of the two or three tier cities in Vanke business has improved, and the development of various regions has become more balanced.

In the first eleven months of this year, the sales scale of the Bohai rim region exceeded that of the Yangtze River Delta region and the Pearl River Delta region, which had been in the lead.

In December 2nd, Vanke A reported 8.27 yuan, a slight increase of 0.61%.