The Final Return Of Marketing

Although we say "live and learn", few people regard marketing as a lifelong career, because marketing needs to be full of passion at the same time, and it requires hard work. Even if we are willing, we will be powerless sometimes. So, for most marketers, we should consider our long-term plan -- what should we do next? This is the return of marketing.

For this problem, the author's view is two "retreat": one is to do management; the other is to be a leader. This is quite reasonable. 　　
　　
As we all know, with the continuous progress of society and technology, and the increasingly fierce market competition, modern marketing has changed from the traditional "sales and agency" mode to a modern "refined marketing" mode. At this time, marketing has become a systematic project thoroughly.
　　
Take home appliance marketing, if we want to sell our products and make profits, then it involves a series of complicated links, including supply, logistics, training, sampling, material layout and store atmosphere creation, supplier relationship communication, advertising, service, finance, commission and assessment, activity planning, market reaction and counterattack. In such a gigantic "system engineering", if any of the links is deviant, all the work that we will do will be wasted. The cost is extremely great. 　　
　　
Therefore, when marketing has become a "system engineering", if we want to do well in marketing work and raise our market share and win the market, obviously, we must have "systematic thinking". Only systematic thinking can enable us to cope with "systematic engineering" rather than "solving problems in one link and one link".
　　
We must train and have the "systematic thinking" to form a "closed loop" of our marketing project, integrate resources and forces in all links, and form a unified chain, so that we can really do a good job in marketing.
　　
"System" and "integration" have become two essential qualities for every qualified salesperson.
　　
The essence of management and management is to mobilize all potential and real resources to work for themselves (or companies). In the final analysis, management is still "integration", which is exactly the two essential qualities of modern marketing personnel: "system integration".
　　
In the final analysis, if our modern marketing personnel can carry out the marketing work smoothly, then he must have the ability of "integration" and "systematic" thinking, which is the fundamental reason why marketers can turn to the manager's identity. 　　
　　
Similarly, because marketing has become a "system engineering", it involves so many aspects. Therefore, the marketing era of "personal heroism" has gone for ever, and modern marketing emphasizes more "teamwork". Only by "team combat" can we successfully carry out the work of modern marketing.
　　
Since it is a team operation, it is obvious that we need to improve the overall quality of the whole team rather than the individual quality of a certain employee. However, in a large number of enterprises, we did not establish a sound and perfect reserve personnel gradient. Our current staff quality is generally poor, and our reserve force is particularly scarce. At this point, we have only two choices:
　　
First, we should strengthen the training and training of all the original personnel, and strive to maximize the overall combat capability of the team in the shortest possible time.
　　
Second, consciously recruit and cultivate new recruits from outside. Although the experience and experience of the new person are relatively shallow, there is not much ideological constraint, quick thinking, easy training and fast growth. This is why many foreign enterprises and smart leaders like to recruit and train secondary vocational school students.
　　
No matter what the above choice is, the root of it lies in "training successors", establishing a perfect reserve talent gradient and creating a strong marketing team. At this point, the identity of our marketing personnel has begun to "qualitative change" imperceptibly.
　　
In the past, we were more of "being a man" and "doing things". Now, we are changing from "intentionally" to "employing" and "educating people".
　　
What can we do for our marketing staff when our employees are beginning to become the backbone of the company, the senior leaders and even the company bosses or the private big boss?
　　
The answer is self-evident: either retire or become a "big boss" - leader.
　　
There are countless such cases. 　　
　　
Therefore, here, the author can boldly predict: in the future, from the field of marketing, "managers" and "leaders" will be more and more, this is an irreversible trend. 　　
　　
Of course, the above two "retreat" is only aimed at those who are successful in the field of marketing, who are eager to learn from the marketing field, and understand many knowledge, experience and lessons.