Paris Clothes That Are Reborn
Spending hundreds of thousands of euros on high fashion is unthinkable a few years ago, but as the global economy continues to warm up, senior uniforms find their place again. In 2007, in Paris, we witnessed a gorgeous top-level Chinese dress counterattack.
Hubert de Giwrence, a Hubert de Givenchy, once complained at the retrospective of teacher Kristobel Balenciaga: "the senior uniforms are dead, and the fashion brands now only rely on accessories. Even the fashion shops in Champs Elysees are in the name of fashion, actually selling handbags. These similar words do not know how many masters reacted in anger. Yves Saint Laurent said that Gianfranco Ferre, who had just died, said Karl Lagerfeld also said.
The Chanel brand press conference was grand, with fashion designer Karl Lage, KarlLagerfeld actress, AnnaMou glalis, actress KarlLagerfeld, Ayo and Ayo.
Rebirth of declining industry
In a sense, Haute Couture (high fashion) is a French definition. In France, to become a Haute Couture, it must be examined by the High Fashion Association. The examination conditions include the design room in Paris, and the two exhibition of the women's wear Association every year. At least 75 or more of the designs are performed by the chief designer, and the clothing is basically limited by manual completion. In addition, these brands need to be re declared every two years. If they fail, they will be disqualified. HauteCouture is definitely not a large number of ready-made clothes that can be bought in streets and lanes. It is the highest state of fashion, and it is a custom tailored garment designed to show the designer's ideas and dreams. Every top garment is unique, because only in this way can every customer be so different and the only criterion to evaluate it is beauty. This is the infinite charm of Haute Couture.
But behind the most expensive clothes, huge production costs, exceptionally narrow living space, and sky style design style have led to the gradual decline of high fashion clothing shops, and the fixed customers of high fashion products are decreasing year by year, and the market space is slowly being hollowed out. During the heyday of the mid 40s to early 60s of the last century, the annual sales volume of 487 million dollars (equivalent to 3 billion 500 million dollars) of high fashion was 20 thousand high fashion customers and 53 registered fashion houses. By 1993, the annual sale of high fashion goods was only 1/10, or 48 million 700 thousand US dollars, with a total of 2000 high fashion customers, of whom only 300 were active customers and only 21 were fashion houses. In 2005, the designer of tailored women's clothing was only a dozen or so. The industry estimated that the sales volume was less than 20 million dollars.
Is the senior uniforms dead? The 2007 Paris advanced fashion week has just returned to this pessimistic view. With the continuous prosperity and development of the global economy in recent years, the advanced uniforms have come back again and found their own positions. 2007 Paris, we witnessed a gorgeous senior uniformed counterattack. As the British times has said, the advanced custom clothes are walking on the wave tip, which was still a topic of discussion for five years ago, but the situation is quite different now. In recent years, as the global economy has surged forward, all the crazed senior uniforms have returned and become the focus of fashion for the first time in nearly 40 years. Now, customers who have the ability to purchase more than 200 thousand pounds do not need to ask for the price of a high order uniform. Why should women throw away the big flower bills for their dreams for many years? In fact, more and more women are willing to pay for advanced uniforms, which is a change in the living conditions of advanced uniforms. And only 20 years ago, many brand clothing stores needed to turn their tailored garments into wedding dresses for survival. It is clear that the new changes now bring vitality to the top Chinese clothing industry.
Orders can also speak.
However, there is another problem in this gratifying Transformation: the rich people who have pockets of money are ready to pay a lot of money for all kinds of advanced clothing, but the premise is that they must first accept these clothes. Designers are still showing off their genius cut and various design concepts, rather than designing clothes that customers can really wear. Is luxury always so highbrow and unapproachable? Although this is a visual attractive clothing, once it can not be worn, what is the significance for customers? The gap between ideal and reality is brutally placed before designers. And the advanced uniforms must seize this rare development opportunity. Maybe the 2007 autumn and winter fashion week in Paris is the starting buoy for high fashion.
The British times's evaluation of the Paris advanced clothing show is "Beautiful daze", a visual feast of the neon, and the visual effect of the palette makes people dizzy. The Dior fashion show, led by JohnGalliano, is also presented to Dior 60th anniversary, held in the orange garden of the Versailles Palace. The biggest controversy of this show is that it seems to be a fashion show that promotes brand promotion rather than clothing sales. The visual effects are enough to make people dizzy. The fashion show is permeated with rich Spanish customs, creating a phantom of the phantom of the opera. Or, it's more like a Dior's 60th anniversary retrospective. But the fact is more eloquent than that. Dior's CEO said that this season's orders were two times the order of the show in January this year. This also confirms the direct benefit of the advanced garment market as the global economy is heating up? Script src=>
- Related reading
Wu Youyun, Member Of The Standing Committee Of Changde Municipal Committee, Investigates The Textile Industry In Taoyuan County
|- Distributor Training | Creative Brand Is A Priceless Treasure Brand Authorizing Power
- Distributor Training | The 17 Most Practical Ways Of Doing Business
- Distributor Training | The Key To Success In Wireless Marketing: Enhancing User Experience
- Distributor Training | "Fleeing Goods" -- The Eternal Game Of Manufacturers
- Distributor Training | Blog Marketing: Quick Attack Tactics
- policies and regulations | Ministry Of Commerce: China'S Exports Are Increasingly Clear By The US Subprime Crisis.
- policies and regulations | The Tie Standard Was Implemented In July To A Centimeter Accurate Size.
- policies and regulations | Purchase Rules For Children'S Clothing Wholesale Market
- policies and regulations | New Requirements For Export Children'S Clothing Safety Project
- policies and regulations | Two Industry Standards Come Into Effect, Antibacterial Clothing Enters The Era Of Standardization.
- The Upgrading Effect Of Textile Industry In Shenzhen Continued To Appear.
- Street Food Stall Out Of "Textile King"
- Wu Youyun, Member Of The Standing Committee Of Changde Municipal Committee, Investigates The Textile Industry In Taoyuan County
- Taiwan Textile And Clothing Research And Development Trade Building Started In Fujian Stone Lions
- Henan Ningbo Fuyong Knitted Garment Industrial City Project Signing Ceremony Held
- A Number Of Talents In Shandong Textile Industry Have Been Elected To Provincial Labor Models.
- Suzhou Opens Its First Comprehensive International Shopping Centre
- Fashion Products Monopoly Speed Up "Direct Camp" Challenge Department Stores
- Zhejiang Merchants Invest 3 Billion 550 Million Yuan To Build Central Textile Logistics Center
- Shaanxi Cotton Sowing Date Postponed Textile Products Finished Serious