From Dopamine To Peppermint Mambo, Who Brings These Fashionable Clothes?

"Dopamine", "Maillard", "Gray system", etc Costume style It takes turns to interpret, leading people's dressing style for a year. In March of this year, "Mint Mambo" was born in the air, which became a new fashion for people to wear clothes.

Social media has a growing impact on people's lifestyle, and consumers are increasingly enthusiastic about fashion discussions. Fashion topics based on various emerging lifestyles and scenarios are emerging in an endless stream. Some distinctive styles of clothing stand out and become the current trend of clothing.

So how do you wear it this spring? Let's take a look at this trend report from Diaoyin E-commerce before making a decision.

　　 How do you wear it this spring?

On March 29, Dithering E-commerce The clothing industry, together with WGSN, an international trend forecasting agency, released the Spring and Summer Fashion Trend Report (hereinafter referred to as the "Trend Report"), which focused on the lifestyle of people in spring and summer and summarized four major fashion trends.

The Trend Report first noted that people are increasingly longing for a life style that is physical to nature and spiritual to heart, and for a sense of calm and relaxation from nature. In Tiaoyin, the related topics of "holiday wear" reached 1.68 billion, "seaside wear" reached 370 million, and "forest wear" reached 120 million. These clothing topics related to being close to nature have made fresh and energetic colors deeply rooted in the hearts of people, boosted the mood while lighting up the spring, and shaped the trend of "natural honey words", which includes "peppermint mambo" and "natural low sweet" Wear it in natural colors.

Represented by the newly developed clothing style "Mint Manbo", which has just won more than 3 billion topic broadcasts in Tiaoyin, the word "Mint" first reminds people of a slightly cool green. In ancient Greek, the word "mentha" was also used to describe the freshest green in spring. The word "mambo" comes from the kind of Latin dance. The dance steps are unlimited and informal, which means breaking through the shackles to let your heart naturally reveal, and is loved by Latin American people represented by passionate and unrestrained culture.

The clothing matching of "Mint Mambo" is an expression of combination of green system and natural color system, which together present the feeling and color of spring. For example, the combination of green and blue can not help but remind people of the lawn and the sky, harmonious and soothing; With the combination of green and yellow, there is a sense of spring buds and vitality; The combination of green and pink also has a fresh vitality.

In addition to longing for nature, Trend Report also noted that in an era of faster and faster pace of life, China's new generation of consumers are starting a trend of self care and reshaping healthy life. With the rise of outdoor sports, assault suits have become popular clothing items. The trend of "urban fun and wild", which combines outdoor sports with fashion, has also become a hot topic. In Tiaoyin, the number of outdoor sports related topics has exceeded 1 billion.

In the "urban fun field", the style of "dynamic outdoor" and Cleanfit is the main style. As a "dynamic outdoor" wear rising with outdoor sports, its design details are not limited to professional outdoor categories, but also increasingly common in daily clothing. This kind of clothing can not only meet the needs of consumers to cope with the new lifestyle, but also blur the boundaries between sportswear and fashion. Take the light outdoor brand Mozun MOUTION as an example. The plain sunscreen clothes without decorative patterns are paired with sports pants to ensure the sunscreen function while bringing a fresh feeling.

The timeless simple style of Cleanfit is also sought after because of its clean, fit and strong wearability. On the basis of the original minimalism, Cleanfit emphasizes comfort and versatility. The neutral color is durable, versatile and has long-term appeal, which matches the simplicity and high sense advocated by the mainstream aesthetic. For example, the pure color cardigan sunscreen suit in Jiaonei matches with the sports short sleeve with exposed navel, which not only shows the sports lines, but also highlights the simple and refreshing fashion sense.

Scene is an important consideration when people choose to wear. However, it is not difficult to see from the trend of spring and summer clothing released by the Trend Report that at present, people will also wear from the perspective of cultural identity and emotional expression.

Take the "mixed Chinese style" style in the trend of "mix and match aesthetics" as an example, Fashionable and modern The pattern and tailoring of, together with traditional Chinese elements, pay attention to the balance of details, Chinese colors and various design techniques, create elegant or avant-garde style, which can inspire consumers to resonate and identify with traditional culture; The mix and match style of "street party" is the integration of fashion design and minority cultural elements, which shows the street cultural identity of youth and vitality.

The "lazy daughter" and "everyday" styles in the trend of "relaxation and high intelligence" convey an elegant and relaxed mood while focusing on the shape, materials and versatile colors.

　　 More than trends

The release of trends is intended to guide people's Fashion 。 But in the eyes of consumers, many popular trends are quite forward-looking, and when people perceive them, they have lagged behind.

Diaoyin E-commerce is aware of this problem, and has its own business logic on how to grasp the trend of fashion, let consumers perceive it as soon as possible, and make the trend more practical.

Returning to the trend itself, almost every style in the Trend Report has a certain data base. These data on the amount of related topics played in the context of the dithering content, on the one hand, reflect the user's attention to the topic, and also reflect the platform creator's preference for content creation. These trends are based on the daily life and interests of users, and insights into platform content and sales data. Therefore, it can also be understood that these trends are the choices of platform users.

It is reported that the Trend Report of Diaoyin Garment Industry in Spring and Summer is a trend report created by Diaoyin E-commerce industry marketing IP "Diaoyin New Fashion · Release of Fashion Trend in Spring and Summer". The release of the Trend Report is only the first step to lead people to wear fashion, and more importantly, let the trend "land". Relying on the ongoing Shanghai Fashion Week, the flagship brands of Douyin e-commerce clothing industry, MOUTION, SIMIR Sima, ONLY, etc., will hold a brand fashion show on March 31. These brands will bring a variety of trendy clothes to let more people enjoy the changing wear under the trend.

In addition, in the context of the new trend in spring and summer, on April 5, Diaoyin E-commerce will also jointly create a live broadcast of the trend with Diaoyin Performance and Shanghai Fashion Week, invite industry KOL, artists and guests to participate in the surprise live broadcast, immersive viewing, and create the new moon in spring and summer. At the same time, the new moon in spring and summer will also play a role in the sales of clothing brands in the Diaoyin e-commerce, from the content field to the business field, helping to commercialize the trend.

Through the topic guidance of the content scene, the hot follow-up of offline activities, and the creation of commercial content, the dithering e-commerce has turned the trend into an event that can connect businesses.

　　 What is the significance of building trends?

In fact, the Spring and Summer Fashion of the Diaoyin Fashion Industry Trend Report is not the first time that Diaoyin e-commerce has created a fashion trend. Since March 2023, the Diaoyin e-commerce clothing industry has successfully created several styles of clothing trends, such as "dopamine girl wear", "Maillard wear" and "Gray wear".

　　 Why does Dithering E-commerce do this?

From the perspective of consumers, the platform's summary of clothing trends comes from the content released by users, which reflects people's attitude towards fashion and also contains people's expression of pursuing a better life. Taking the early spring trend of 2024 "Mint Manbo" as an example, we can see many relevant clothing sharing in Tiaoyin. The creator told people "this is my attitude towards spring" through cross dressing videos, atmosphere look, street daily activities and other forms.

At the same time, the trend of wear and style provides consumers with a reason to place an order. Take the "Maillard Wear" popular last winter as an example. When consumers want to buy a woolen coat, the "Maillard" style clothes have a label of "fashion trend" more than ordinary coats, which gives consumers an additional reason to buy. According to the data of the Diaoyin e-commerce platform, from the formation of the topic of Maillard, in just over a week, the sales of Maillard related products reached nearly one million, and the GMV exceeded 100 million; GMV of dozens of brands increased by 100%, and nearly 100 commodities increased by more than 1000%.

When the trend becomes popular, it will certainly inspire clothing merchants to combine it with their own style, and more brands and merchants will follow the trend trend. Through the creation of topic content, it will demonstrate how the brand goods interpret these trends, match the trend trend with specific brand goods, and provide more product choices for these clothing trends.

In addition, businesses can also move closer to these trends in the display, display and sale of goods, and add brands to the trend hot spots by optimizing the search of titles, goods, and live room decoration, thereby gradually driving their own sales, brand attention, and conversion rate.

Find trends and Consumption trend , can be completed in an extremely efficient product link. The results brought by the simultaneous follow-up of content and commerce not only help consumers achieve the full link of grass planting, search, and grass pulling, but also bring sales growth to businesses, help businesses achieve the precipitation of brand assets, and achieve "product efficiency integration".

Based on the insight into the aesthetic and spiritual expression of users, it comes from the public and returns to the public. This is the underlying logic that Diaoyin E-commerce can lead the fashion trend, and it is also the fundamental reason that every time it causes response among users. Because of this logic, businesses can provide high-quality goods and talented people can provide high-quality content, give full play to the advantages of platform traffic, maximize the content of goods and transaction value, and finally, in the win-win situation of the platform, users and businesses, help and promote consumption.