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Ordos Was Selected As The "Excellent Case Of Business Goodness" By Xinhuanet In 2023
From December 2 to December 5, the 2023 Boao Forum for Chinese Entrepreneurs, hosted by Xinhua News Agency in conjunction with the People's Government of Hainan Province and the China Brand Building Promotion Association, and organized by the Xinhua News Agency Brand Office and Xinhuanet, was held in Boao, Hainan. At the parallel forum activity of "2023 New Chinese Brand Innovation Conference" held on December 3, Inner Mongolia Ordos Resources Co., Ltd. was honored as one of the "Outstanding Cases of Business Goodness".
As one of the most influential platforms for entrepreneurs to exchange ideas in China, the 2023 Boao Forum for Chinese Entrepreneurs, with the theme of "focusing on new quality productivity and enhancing new momentum of development", brings together more than 1000 of the world's top 500, China's top 500 and industry leading entrepreneurs to answer the questions of reality and the times, and work together for high-quality development of China's economy.
Since its inception, Ordos Group has taken "Warming the World" as its original mission, and is committed to letting Chinese people wear cashmere and enjoy the accompanying warmth and timeless fashion brought by natural "soft gold". He has always adhered to the principle of "responsibility first" in the development of more than 40 years, and is committed to making the top cashmere from Inner Mongolia grassland in China recognized by all sides, so that the hardworking grassland herders can live a better life, leading China's cashmere industry from the right track to rapid development, and finally breaking the situation that the cashmere processing industry was monopolized by western developed countries at that time, Make the voice of Chinese cashmere on the world stage.
As a leading brand of cashmere in China, Ordos advocates the concept of sustainable fashion, takes respecting nature and protecting ecology as the primary premise of development, continuously improves its product strength, spares no effort to create sustainable products while pursuing advanced manufacturing technology and scientific and technological innovation, and promotes sustainable cashmere products such as "good series", Combine the delicate beauty of natural materials with modern technology, and explore the balance between fashion and environmental protection. In September 2023, Ordos, as a leader in the field of sustainable fashion in China, signed and submitted the initiative of "sustainable development industry consensus" at the official side meeting of the United Nations "Industrial Sustainable Innovation". At the highest level summit of the United Nations in the field of sustainable development, Ordos issued a "voice of good advice" on behalf of Chinese cashmere.
In 2003, Ordos launched a second venture, following the warm original intention of being good to nature, industry and region, which is identical with cashmere textile and clothing plate. Based on regional resource advantages, Ordos built a circular ecological industrial cluster, and established a world-class circular economy industrial park in the barren area of Qipanjing. Firmly and pragmatically promote the low-carbon development strategy of "controlling carbon from the source in clean energy utilization, reducing carbon in the process of low-carbon production and manufacturing, and achieving carbon value-added through refined product structure". It has become one of the first batch of "resource-saving and environment-friendly pilot enterprises", "national scientific and technological innovation demonstration enterprises", and "circular economy demonstration enterprises" in Inner Mongolia Autonomous Region, and has won awards from the United Nations Industrial Development Organization and the Global Environment Fund.
In addition, Ordos never forgets to practice the great love of society, accumulate good deeds and benefit the whole world. In more than 40 years of entrepreneurship, more than 40 billion yuan of taxes, nearly 600 million yuan of donations, 8 billion yuan of investment in environmental protection, more than 50000 herdsmen lifted out of poverty and became rich, and more than 40000 people were employed for a long time... to create a warm future of kindness and beauty with practical warming measures.
The analysis report of China's 500 Most Valuable Brands released in June this year shows that the brand value of "Ordos" has reached 156.569 billion yuan, ranking first in the textile and clothing industry for 17 consecutive years. On the 2023 "Top 500 Asian Brands" list released by the "Asian Brand Conference" on September 20 this year, Ordos was again ranked 268th, three places higher than that in 2022.
At the 2022 "Boao Forum of Chinese Entrepreneurs", Ordos was awarded the first batch of "ESG Outstanding Social Responsibility Practice Cases" by Xinhuanet. In the future, Ordos will continue to shape its brand with an international vision, sustainable development vision, and innovative actions, and build Ordos into a sustainable national brand, a world brand, and a national ambition, so that "Ordos warms the world" can go to the world in a new way.
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