China Hongxing Erke Interprets The Two-Way Rush Of Domestic Products

Recently, the storm of domestic products has swept the Internet, and the popularity of domestic products has also made more and more Chinese people realize that the local high-quality domestic brands are becoming stronger.

On September 15, in the first workshop of Beijing 751D · PARK, Hon Sing Erke of Chinese goods used a different international fashion show full of oriental aesthetics to interpret the new trend of contemporary Chinese domestic goods science and technology, but also put more Domestic brand Take it to the stage and let consumers immerse themselves in the elegant demeanor of high-quality domestic products.

This big show quickly "went out of the circle" and became the central topic of microblog, small red book and other fashion trend public opinion positions. It also quickly triggered hot discussions from all walks of life and won unanimous praise.

Hualiu is the top stream! The 2022 Report on the Development of Chinese Goods Market: New Media, New Consumption and New Culture jointly released by the Institute of Sociology of the Chinese Academy of Social Sciences and Douyin pointed out that under the background of the overall rise of Chinese goods Clothing In terms of affordable cosmetics, 3C electronics, smart phones, etc., the influence of domestic brands in many fields is growing day by day and more popular with users. Ninety percent of consumers are optimistic about the future development of domestic brands.

The swans fly high, opening the southeast and facing the world. With Chinese elements, sports science and technology, and international vision, standing on the top of the national trend, "Hongyao China" - Hongxingerke 2023 China International Fashion Week launched a grand show, which shows the cultural confidence of the Chinese nation to the world with the strength of domestic brands.

1) The red flag of "China Hong" is sweeping the Tang Dynasty fashion of "Never Night Chang'an"

The drum sounded suddenly, the Beijing Opera began to sing, the red flag fluttered, and the song "China Hung" was exciting! At the grand show, the quintessence of Chinese opera, drums, red flags and other Chinese elements appeared on the stage. The dancers ignited the show with modern dance full of tension. The red flags were rolled and wrapped into a circle. The models walked to the stage with confidence and opened the title page of the "China Hung" theme show.

The red elements swept the beginning of the whole show. In music and dance, they brought visual and auditory impacts, and gave a panoramic view of the beauty of traditional culture and modern fashion, presenting an immersive visual feast.

In the collision between traditional cultural elements and contemporary fashion art, Erke Take a new look as a source of inspiration for the national trend.

In the second chapter of the show, Hongxingerke launched a new product with the theme of "Chinese shape" together with King Glory, turning the show into a brilliant prosperous age of the Tang Dynasty. The new series of co branded products, with the theme of King Glory "Never Night Chang'an", perfectly integrates game elements with fashion, matches cool light shows, and interprets the trend expression of national culture and sports fashion.

Xiao Bian found that, in fact, Hong Xingerke, who set off the upsurge of "putting patriotism on the public screen", was accompanied by a strong emotional identity every time he went out of the circle. If consumers' perception of Hongxingerke is still focused on patriotism and the label of domestic products, now Hongxingerke has completed a magnificent turn and self transformation with this fashion show.

At present, Hon Sing Erke quickly completes the stylized and highly recognizable product market layout, so that consumers can fully perceive its design concept and connotation, establish new fashion attributes of the brand, and achieve a great increase in brand reputation and reputation.

2) Understand that young people "become young people"

Today, we can see the strong patriotism and cultural self-confidence of contemporary young people. When all major brands are racking their brains to attract young people's attention, I think Hongxing Erke has already completed the successful transformation from understanding young people to "becoming young people", and created a Chinese brand style with young people's fashion language, which has won wider resonance.

The theme of "Chinese Heart" in the third chapter of the big show is a big stage set up by Hongxingerke for Chinese young designers to create and resonate.

With "Chinese spirit", "Chinese culture" and "Chinese science and technology" as the core, on this grand show, contemporary Chinese young designers make "Xingtu" shine with cultural self-confidence, fashion creativity, world vision and future creativity different from their predecessors.

On the grand show, the characteristics and traditional elements of the Chinese nation became inspiration, and modern scientific and technological elements and innovative thoughts were integrated into it. From quantum entanglement, to wild geese holding fish, from outdoor sports to fashion trends, "only green" and "pink and blue", both "to the cloud" and "to the space"... multiple style elements converge and collide, rich and beating.

This is the victory of co creation—— What kind of fashion do young people want and what is their spiritual core? Xiao Bian believes that he knows more about young people by taking advantage of young people's talents. In 2021, Hongxing Erke took the lead in launching the "Youth Co creation Plan" and "Youth Co creation Design Competition" in the industry, promoting talented and ambitious young people to become Hongxing Erke co creation officials, and exploring new ideas of the Chinese goods movement with young people.

In this year's fashion show, Hongxingerke once again handed over the design to the younger generation designer On hand. Hung Sing Erke not only hopes that China's outstanding young designers will become the driving force for jointly creating new domestic products in science and technology, but also hopes that "China Heart" can provide a stage and opportunity for young dreamers to display their talents.

3) Based on culture and confident, China Hong decodes Chinese fashion

The Chinese culture shines past and present, with calm and self-confidence. The national pride and cultural self-confidence of the new generation of young people are rising day by day; At the same time, the young generation has also become the main force supporting domestic products.

From "China Hung" to "China Shape" and then to "China Heart", as a new national product of science and technology, Hongxingerke has already embarked on its own road of youth fashion and brand upgrading. At the same time, it has also taken on the responsibility of national product brand. With a new design language and co creation concept, China's excellent culture can be revitalized in the new era.

Xiao Bian believes that if domestic brands want to stay in the tide of culture, they should not only inherit and develop Chinese culture as the cultural core, but also get the love and support of the young generation and the future generation. How to show the charm of Chinese culture through products and endow products with new life and era value is one of the directions of continuous innovation of domestic brands in recent years.

Hongxingerke has its own password for the interpretation of Chinese culture.

From extracting the common concepts of Chinese philosophy, introducing Chinese style technologies such as "Qi Technology", to co creating with excellent domestic IP, and deeply cooperating with Henan Museum, relay the cultural connotation, national style elements and precious history in Chinese culture, and collide with national style aesthetics with sports spirit, fashion creativity, and scientific and technological innovation, adding Chinese cultural background to sports products.

Hongxingerke has become another vivid example of the rise of "national tide", which not only enriches brand stories with Chinese culture, but also endows Chinese culture with new vitality in the new era of cultural national tide. This confirms what Wu Rongzhao, chairman of Hongxingerke, said: "Hongxingerke always insists on being a practitioner of Chinese culture, inheriting Chinese national culture, and demonstrating national confidence, cultural confidence and brand confidence."

A big show is not only a gorgeous appearance of products and attitudes, but also an in-depth dialogue between the brand and the times and young people. As a domestic product technology brand, Hongxingerke has achieved self-confidence and sublimation in its responsibility. Behind the self-confidence is the splendid 5000 year cultural heritage of China.

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In this show, Hung Sing Erke joined hands with a group of high-quality domestic products to enter the stage of International Fashion Week, "countless stars, gathering and shining, every domestic product should be seen, and salute all domestic brands".

　　 Erke To show the strength and charm of Chinese products with our own actions. Through this event full of Chinese style elements, we also see more and more Chinese brands going in both directions , just like netizens' comment: the situation of Hongxing Erke is too big!

In this new era, "China Hong" has just begun to decode the story of Chinese culture and new fashion.