The Preliminary Evaluation Results Of The 32Nd China Jeanswest Cup Casual Wear Design Competition Were Announced

On June 18, the preliminary evaluation of the "32nd China Jeanswest Cup Casual Wear Design Competition" was successfully completed by the China Fashion Designers Association in Beijing. This competition has received more than 1200 valid submissions, only 23 of which have broken through the tight encirclement and reached the finals, and will compete for the highest honor at China International Fashion Week in September.

This "Jeanswest Cup" competition is jointly sponsored by China Fashion Designers Association, China Fashion Association and Jeanswest International (Hong Kong) Co., Ltd., co sponsored by China Textile and Clothing Education Association and Hong Kong Fashion Designers Association, and reported by the co sponsoring media if fashion throughout the process. At the same time, the competition organizing committee specially invited Li Dangqi, professor and doctoral supervisor of Academy of Fine Arts of Tsinghua University, Liu Yuanfeng, professor and doctoral supervisor of Beijing Institute of Fashion Design, Yang Qibin, chairman of Hong Kong Fashion Designers Association, Wang Yutao, vice chairman of China Fashion Designers Association, designer of Golden Summit Award, founder of Beauty Berry brand, designer of Golden Summit Award Qi Gang, creative director of Shanghai Qigang Studio, Yang Xiaowan, senior editor in chief of NetEase Fashion, and Huang Guodong, director of the commodity development department of Jeanswest Clothing (China) Co., Ltd. served as the preliminary judges. Creativity, professionalism and market fit are the key criteria to be considered in this review. The seven judges, relying on fashion vision and rich design experience at home and abroad, strictly select and check works with a professional attitude to explore domestic cutting-edge design strength.

The theme of the "32nd China Jeanswest Cup Casual Wear Design Competition" is "customization", which aims to encourage young designers to tear off the solidified label, constantly explore the "internal strength", dare to break through and express themselves, dig inward, conquer outward, and jointly discover new possibilities. The submitted works of this competition are very wonderful in the interpretation of the theme of the competition and the presentation of personal creativity. They also give full play to the power of color based on a variety of styles, reflecting the professionalism of the participants.

In this review, the judges affirmed the overall quality of the contributions, and believed that through the entries, the current young designers have a broader vision, more diverse creativity, and more personal thoughts in their works, which shows that young people in the new era pay attention to life, attach importance to self-expression, and constantly carry out self exploration, It forms a wonderful connection with the theme of this competition "customization".

In addition, the judges were also surprised to find new highlights of this event. In an interview with the media, Liu Yuanfeng, a professor and doctoral supervisor of Beijing Institute of Fashion Technology, said that in this contest, the designers gave full play to their imagination and professional ability, with novel design style and great breakthrough in color. At the same time, Wang Yutao, Vice President of China Fashion Designers Association, said that the contestants gave many new interpretations of casual wear, and brought many surprises to the judges. From the aspects of overlapping, color extension, and design diversity, the contestants fully felt the intention of the contestants.

This year, in addition to the production of ready to wear clothes, Jeanswest encourages contestants to take photos of their vlogs and record the whole process of their participation. The competition organizing committee will select two popular online players based on the interactive data of video works. In addition, the sponsor invited mysterious guests to attend the Beijing Finals to personally demonstrate the brand's new fashion style, interact closely with the audience, and witness the wonderful "customization" of new designers.

In September, let's meet 2024SS China International Fashion Week, meet young designers face to face, unlock new ways of fashion design, and define diversified and wonderful fashion. Who will stand out and win the laurels, let's wait and see!