Application Of New Generation Information Technology Innovation And Development Of Digital Enabling Brand Clothing

Digital enabling brand clothing research, production and marketing full value chain collaborative project, 5g clothing fully connected factory, high-quality and high-efficiency intelligent spinning ability of the whole process, fine control ability of mass production of medium and high-end fashion based on digital twin Brand clothing characteristic industrial Internet platform... In the pilot demonstration list of new generation information technology and manufacturing industry recently announced by the Ministry of industry and information technology, a number of textile manufacturing projects applying new generation information technology have been listed in the list.

These new generation information technology and manufacturing integration development projects, the application of digital twin, big data, artificial intelligence, cloud computing, Internet of things and other information technologies, drive the traditional textile and clothing production, management, service and other overall adjustment and optimization, and inject new impetus into the high-quality development of the textile industry.

Integration of information and manufacturing

The list announced by the Ministry of industry and information technology focuses on the direction of "digital pilot" enterprises. Among them, "digital pilot" enterprises put forward for the first time this year, aiming to create a number of manufacturing digital transformation benchmarks with strong technical strength, excellent business model, new management concept and high quality and efficiency. Bosden International Holding Co., Ltd. (hereinafter referred to as "bosden") is one of the digital enabling brand clothing research, production and marketing full value chain collaborative project.

In recent years, bosden has promoted digital transformation from the perspective of strategic long-term development, identified it as the "top project", formulated digital transformation plan, focused on "digital driven brand clothing research, production, supply and marketing service full value chain coordination" with consumer demand as the center, and accelerated the transformation from traditional management to digital management.

Gao Dekang, chairman and President of bosden board of directors, said that digital capability is the basic ability of brand innovation and development, and also the most certain trend and opportunity for enterprises to face the future.

According to reports, bosden integrates the new generation of digital technology with the traditional business model of down jacket, integrates big data into the key links of enterprise design and development, procurement and manufacturing, warehousing and logistics, retail operation, and user service, so as to realize the full link collaboration of digital "research, production, supply and marketing service" centering on consumers, A new mode of "platform based design, intelligent manufacturing, networked collaboration, personalized customization, service-oriented extension and digital decision-making" is formed based on big data, which greatly improves the operation efficiency, decision-making accuracy, collaborative efficiency and talent efficiency of enterprises, and effectively links external innovation resources.

On November 21, the Ministry of industry and information technology and other departments jointly issued the notice on strengthening the industrial economy by consolidating the upward trend and invigorating the industrial economy (hereinafter referred to as the "notice"), which emphasizes the promotion and application of new technologies and new products, the deep integration of new generation information technology and manufacturing industry, the construction of a new generation of information technology, artificial intelligence, high-end equipment, industrial software Green ring and other new growth engines, vigorously develop new industries, new formats and new models.

In Henan ALBEN Garment Co., Ltd. (hereinafter referred to as "Alban garment"), the integration and development of new generation information technology and manufacturing industry is speeding up.

"In clothing production, ALBEN design and development introduces two-dimensional code, and each part of each garment can be scanned to find the" handler. " Kuang Huihui, an administrative officer of ALBEN garment making, said that with the self-developed management system, ALBEN garment can record the production information of each garment in each section in real time, realize the traceability of products, and integrate various data resources comprehensively to open up the data flow of the enterprise, so as to realize the personnel, order, material, process, quality, product Comprehensive utilization of logistics and other information.

Li Tianning, general manager of ALBEN garment making, told reporters that Alban garment making takes information technology as a means to improve the digital application level of garment manufacturing. At present, the company has independently developed more than 700 software.

Connecting virtual and reality

5g full connection factory is a new type of industrial Internet infrastructure built by the integration of new generation information technology represented by 5g.

The 5g garment full connection factory of Youngor Group headquarters in Ningbo, Zhejiang Province, is a miniature of the continuous development of Youngor's digital construction, and has become the first batch of 5g + "future factories" in Zhejiang Province.

In this "factory of the future", the production dynamic of the physical workshop is mapped to the "virtual factory" at the same time. The virtual and real-time are interconnected to realize the real-time view and control of each station, order and equipment.

"Through the visual query of customer orders, you can see what kind of orders each production line is producing now, and at the same time see the efficiency and quality of each station. If problems are found, they can be solved by modifying parameters directly through the virtual system." Youngor clothing manufacturing information director Gu Yuejun said.

Recently, at the "three products" national tour and the setting sail ceremony of Youngor fashion industry, Li Rucheng, chairman of Youngor Group, announced the fashion industry strategy. He said that Youngor pioneered intelligent clothing manufacturing through standardization, automation, informatization, intellectualization and digitization, and realized flexible production of multi varieties, small batch, personalized and customized, It not only greatly improves the production efficiency, but also flexibly responds to the changes from the upstream and downstream markets. It has a strong core competitiveness in the clothing industry chain and supply chain, and becomes a strong backing for brand development.

Based on the connection advantages of all elements, whole industry chain and full value chain of industrial Internet, a new manufacturing system is established. Through the digitization of production end-to-end and full link, data collection, storage, analysis and mining of the whole production process, product life cycle and all links of the supply chain have become the direction of the textile industry.

Based on the independent research and development of hanging assembly line garment making system and garment production suspension conveying system, Alban garment products are connected with internet terminal equipment to realize intelligent production process management and control, improve production efficiency and product quality, and at the same time, use independent research and development technology to strengthen information management to achieve high efficiency, innovation, energy conservation and environmental protection.

In Anhui Huamao Group Co., Ltd. (hereinafter referred to as "Anhui Huamao"), industrial Internet construction has played a huge role in its high-quality development.

According to Anhui Huamao related person in charge, Huamao's industrial Internet construction is based on the construction of intelligent spinning factory platform to achieve. Through the integration and comprehensive application of advanced equipment and information technology such as Internet of things, big data and cloud computing, the production capacity and efficiency have been greatly improved, the energy consumption has been significantly reduced, the labor intensity has been greatly reduced, and the labor force for ten thousand spindles has been reduced from 50 to 14 at present. At present, the company's high-quality and high-efficiency intelligent spinning ability of the whole process is in the leading level of the industry.

Synergy of digital and transformation

With the gradual deepening of the application of new generation information technology in enterprise R & D and design, production and manufacturing, operation and maintenance services, the textile industry is constantly changing from process driven to data-driven.

In terms of design and R & D, bosden explored a new mode of clothing precision design and development driven by big data, applied digital 3D design, 3D punching, product data management system, etc., effectively shortened the R & D cycle and improved the precision of R & D.

In terms of production and manufacturing, bosden has built a national intelligent manufacturing demonstration factory, opened up the production process of front-end sales, middle end inventory and back-end supply chain, and built one of the largest, most advanced and most mature modern garment manufacturing systems in the down garment industry. The production delivery cycle is shortened to 7-14 days, and its rapid response ability is far ahead of the industry.

Alban garment making has made full use of its independent research and development technology, strengthened production management, and integrated various data resources of the company by using large-scale garment production big data analysis system and data acquisition and analysis system, so as to realize the comprehensive integration and utilization of personnel, order, material, process, quality, product, logistics and other information, and open up the enterprise's data flow, Realize the availability of data resources.

In the procurement and supply chain, bosden has built an industry-leading intelligent logistics center, independently developed an industrial Internet GIMS platform for the garment industry, and formed a smart collaborative supply chain solution with upstream and downstream enterprise users, suppliers and processing plants, so as to realize the integration of commodities and one inventory of the whole country, Digital led the industry to "spot type agile manufacturing" production organization mode transformation.

In terms of retail operation, bosden breaks the traditional retail boundary through digital technology, promotes the integrated development of online and offline, and forms a new global retail mode of "smart store + online cloud store". In terms of user service, digital technology is used to transform the traditional "single member operation mode" into "multi-dimensional (member + fans + friends) operation mode" to penetrate into the whole life cycle of users, accurately perceive user needs, accurately operate and disseminate content, accurately reach target groups, and accurately improve user experience.