How To Grasp The Digital Development Trend Of Textile Industry

Recently, China Light and Textile City Co., Ltd. held a sharing exchange meeting on "how textile enterprises grasp the digital development trend of the industry" in Keqiao District, Shaoxing City, Zhejiang Province. The seminar provided special training for more than 60 key operators who have used the "golden silkworm baby" store management system, such as Shaoxing ShunJia Textile Technology Co., Ltd. and Shaoxing Woli needle textile Co., Ltd.

"Digital transformation is an inevitable choice for high-quality development of enterprises. Enterprises should adapt to the development of the times and change their traditional thinking as soon as possible." Zhang Lihua, responsible person of Woli knitwear, said that the company will use the advantages of platform system to expand sales channels and convert the flow into orders.

In recent years, China Light and Textile City Co., Ltd. has actively promoted the digital transformation and upgrading of the physical market, customized online marketing tools for market operators, and opened up private and public domain traffic through "jincanbao". "Golden silkworm baby" digital store application has reached more than 15000. Through holding training meetings, small program deployment, product digital service, online marketing operation guidance and function iterative upgrading, the cultivation of the first batch of 30 typical users is being actively carried out.

Since this year, through a series of actions, China Light and textile city has achieved platform technology innovation and operation innovation. It has held more than 40 monthly new products and 8 theme cloud exhibitions. The newly launched package type e-commerce service has effectively solved the e-commerce problem of textile enterprises that "want to do but dare not to do and will not do it".