Children'S Wear Market: Current Situation And Development Prospect Of China'S Clothing Industry

Children's wear is a small branch of clothing. In the national standard, the definition of clothing is "the product that can protect and decorate the human body". Nowadays, clothing has developed into a daily necessity for covering and decorating. People's consumption demand for clothing is increasingly diversified, and the children's clothing market is constantly undergoing new changes.

After years of development, China's clothing industry has been from the rapid development stage of extensive expansion type to the optimization development stage of endogenous type, and the growth rate is relatively slow. It is estimated that in 2022, the total retail sales of clothing, footwear, knitwear and textiles above the quota will reach 1447.9 billion yuan. With the development of economy, the demand of children's wear industry in China is also increasing.

From the perspective of consumption level, the demand for children's wear in China has changed from the middle and low level to the medium level, and the demand has increased rapidly.

China's clothing consumption demand is constantly turning to the consumption of fashion, culture, brand and image. The clothing industry is facing the pressure of transformation and upgrading, and the growth rate of industrial scale is declining. In 2022, China's clothing production is expected to total 24.283 billion pieces. With the popularity of the concept of fast fashion, children's clothing design culture is moving towards diversification, with a variety of styles.

In recent years, due to the change of business conditions and the centralization of popular business, the number of Enterprises above Designated Size in China's garment industry shows a downward trend year by year, from 15825 in 2017 to 13300 in 2020. According to the new data, the number of Enterprises above Designated Size in China's clothing industry will drop to 12653 in 2021, a decrease of 4.9% year-on-year.

The main production areas of children's clothing in China are scattered, including Zhili Town, Huzhou City, Zhejiang Province, Huanshi Town, Foshan City, Guangdong Province, and Fengli, Fujian Province. Among them, 120000 people are engaged in children's clothing and related industries in Zhili Town, Huzhou City, Zhejiang Province.

In recent years, the state and relevant departments have issued a series of policies to encourage the transformation and upgrading of traditional clothing industry and green development. It is expected that with the improvement of economic environment, consumption will be further released, and the clothing industry will usher in new development opportunities under the background of dual cycle economy. Market resources will accelerate the concentration of market resources to the leading enterprises in the industry, which is conducive to the clothing brand companies in the dominant position to integrate the upstream and downstream resources faster and effectively, consolidate their competitiveness and expand the market share of the industry.

At present, China's economy continues to develop, and the per capita disposable income of residents continues to increase. The data show that in 2021, the per capita disposable income of the whole country's residents is 35128 yuan, a nominal increase of 9.1% over the previous year, and an average nominal growth of 6.9% in two years; After deducting the price factor, the real increase was 8.1%. With the increase of per capita disposable income, people's consumption concept has also changed. People pay more and more attention to the quality of clothing and meet the personalized and fashionable needs. They are more willing to convey their life through commodities.

At the same time, mobile social networking has increasingly become a new engine of consumer clothing consumption. Through the "word of mouth" of users, the fission network communication is formed. The experiential consumption experience and communication of acquaintances can more effectively endorse goods, enhance user stickiness, better meet the personalized needs of consumer groups, and continuously promote the scale of clothing industry to continue to expand.

With the advent of industry 4.0 era and the application and development of Internet, big data, AI, Internet of things and other technologies, the clothing industry has made significant progress in product production, sales channels, product research and development. Thus, technological progress promotes the development of clothing industry.

Dingdang cat group is divided into Dingdang cat children's clothing, Dingdang fashion products, Dingdang cat shoes, Dingdang cat mother and baby, Dingdang cat amusement, Dingdang cat e-commerce, Dingdang cat toys, children's products, baby and children's products, Dingdang cat culture and other independent accounting operation companies and business sectors. Each business sector operates independently, cooperates with each other, complements each other and depends on each other. To build a comprehensive industrial system integrating design / production / manufacturing / operation, children's amusement, theme park, children's catering, children's articles and children's clothing.

Dingdang cat has been forging ahead for 28 years. In the long-term practice, it has formed the excellent gene of Dingdang cat and precipitated the excellent brand culture. The brand deeply cultivates the children's cultural industry, devotes itself to "children's companion, baby's care God", accompanies children's healthy growth, takes the industry as the foundation, plants the fine world outlook, the outlook on life, the esthetic view from the small root in the child's mind, creates the fine children's cultural product.