Leading The Revolution Of Shirt Comfort, Creating A New Generation Of Comfortable Shirt With National Brand Red Bean Men'S Wear

Every man's dream of a comfortable, stylish, easy to wear, exquisite shirt will soon become a reality! On March 17, red bean men's wear released red bean 0-sense comfortable shirt online in the form of AR, which is the first time in China's clothing industry. This red bean 0-sense comfortable shirt is made of functional fiber blended fabric of China and Austria, which brings a variety of comfortable experiences, such as lightness, softness, elasticity and air permeability. By adding Swiss heiQ polymer, the shirt can sense and control the temperature of the fabric. It is jointly designed with the former vice president of design of Armani, the world's top men's wear brand, and initiated the 3D three-dimensional tailoring of red beans, Using 10 high-quality technology and 3 kinds of luxury accessories, we will create a new generation of comfortable shirts, give consumers luxury level comfortable experience with high cost performance, and truly achieve "let more people wear luxury grade comfortable shirts". This is also after March 9, red beans "classic comfortable men's wear" new strategy released, anchor“ Comfortable men's wear ”Another move for the new track.

　　 "We have achieved a" comfortable breakthrough "in all dimensions. In the past year, we have worked late into the night every day and searched through the data of 3 million Asian men's bodies and 168 kinds of tailoring models accumulated by Hongdou in 65 years. We have visited the world's top suppliers and compared the materials and technologies used by 76 brands. Through several market surveys, we have learned more about the" fatal pain points "such as wrinkle, unfitness and discomfort of men's shirts In the end, after more than 20 modifications, 208 plate making and 102 processes, the "0-sense" shirt was born, but we think it's all worth it. " Red bean men's chief creative executive officer Zhang Ying said happily.

It is reported that because of the significant breakthrough in comfort, the red bean 0-sense comfortable shirt has won the 8th French double faced God International Innovation Design Award, the American Muse award and the Bassa 2021 men's shirt award. In addition, the shirt Also won a lot of celebrity endorsement, some celebrities have also aired Street Photos.

"The shirt, a must-have item for people's hands, originated from the West. In the past, the trend and change lead also came from international famous brands, and the price is not low. As a Chinese brand, red bean has created a new generation of comfortable shirts, which can be said to be a revolutionary breakthrough, and has made more people wear luxury comfortable shirts with high cost performance." All along, the shirt is easy to wrinkle, not fit, uncomfortable "pain" has not been very good improvement. "Design should pay attention to people and people. As Plato said in his dialogue, people are the yardstick of all things. Therefore, our team takes" human comfort "as the highest criterion of this shirt, and names the shirt" 0 sense ", which represents 0 pressure, 0 wrinkle, 0 friction and 0 bondage." Zhang Ying stressed.

From the needs of users, with the blessing of science and technology, disruptive innovation gives people a comfortable and ultimate experience. Red bean 0-sense comfortable shirt interprets the new definition of comfort from the aspects of fabric, shape, design, technology and accessories. Every detail of it is shining with the light of science and technology and the wisdom and ingenuity of the designer.

In terms of fabric, the raw materials of China and Austria were blended, and the ratio of red bean ultra-fine denier fiber was created, which was 1 / 5 thinner than silk, which realized easy care and easy care; The Austrian Rankine modal, which is comparable to the "second skin of human body", makes the shirt more comfortable and breathable. Not only that, the fabric is also added with Swiss heiQ polymer to make the shirt feel the body surface temperature. Through the heat shrinkage and cold expansion characteristics, the fabric can be adjusted dynamically with the temperature to help keep the body surface temperature comfortable.

Good fabric, but also need a good version to be more comfortable. Red bean Based on the ergonomic data of 3 million red beans, the 0-sense comfortable shirt was modified repeatedly by seven typemakers with more than 10 years' experience. Finally, five 3D three-dimensional tailoring technology of red beans was created. On the basis of comfort, the shirt was neat and shapeless, which made men wear "spirit" and self-confidence.

In addition, the red bean 0 comfortable shirt also fully benchmarked luxury shirt, using 10 high setting technology, including removable collar insert, collar bottom contrast, the first buttonhole oblique lock, etc. In order to realize the comfortable experience of "one hand release", the craftsmen tried again and again, and finally solved this problem by using manual foot relaxing technology. In addition, three luxury grade accessories have been added, including Wendler in Germany, which is not easy to deform after washing for many times; German gutermann sewing thread with high strength and toughness; China Jingdezhen Ceramic button, 24 diamond cutting technology, as warm as jade. Red bean 0 sense comfortable shirt everywhere meticulous, the pursuit of comfort, highlight the taste.

Not only Shirt piece It also plays a leading and exemplary role in the transformation of the whole men's wear industry and clothing industry. From the 1980s to 2016, China's men's wear industry has experienced three stages: imitating western style clothing, developing leisure clothing and fast fashion clothing. With the acceleration of urbanization, the high-speed operation of society, the pace of life has become faster, and the pressure has intensified, so comfortable dressing experience has become a common demand. According to the 2021 global lifestyle monitoring survey, 83% of consumers want to buy more comfortable clothes. It can be seen that comfort has become the general trend of market development and has great potential.

Hongdou has been focusing on comfort for 65 years, and its brand is born for comfort. Hongdou understands comfort, shirt and Chinese men. Red bean shirt has always been the fist product of red bean men's wear, which also embodies the brand's comfort strength. Since 1992, red bean began to produce. In 1993, Xiao Wenfeng, a shirt expert from Taiwan, was hired by Hongdou with high salary to introduce foreign good equipment, which made the red bean shirt reach the international standard in less than a year and become one of China's top ten famous brands.

Zhou Qi, the full-time vice president of China Garment Association, agreed that red bean men's wear was aimed at the "comfortable" track. He said that it was a real insight into the development trend at home and abroad, insight into the true meaning of the market, and really starting from the needs of users. This is not only a milestone in the development of red bean men's wear, but also will attract more attention in China's clothing industry, For China's textile and clothing enterprises to do a better demonstration of high-quality development. He also summarized the development direction of the clothing industry with the guidance of digital intelligence and comfortable future. He said that as a clothing enterprise, it should actively grasp the general trend of personality, national trend and comfort, and its future development can be expected.

As a brand focusing on comfortable track in China's clothing industry, red bean men's wear has launched 0-sense comfortable shirt, enabling more comfortable experience of shirt with science and technology, and initiating industry reform with comfort. It has made a beneficial exploration for China's garment enterprises to accelerate transformation and speed up high-quality development, and will play an important leading role in industry upgrading and innovative development.