Sun Ruizhe: China'S Textile And Garment Industry'S Independent Brand'S International Influence Is Constantly Improving

"The awakening of China's modern brand awareness is highly related to the development of textile and garment industry, and the establishment of global influence of Chinese brands is highly related to the prosperity of textile and clothing brands." Recently, sun Ruizhe, chairman of the International Federation of textile manufacturers and President of the China Textile Industry Federation, said at the 2021 International Forum on brand development in China - sub Forum on brand building in the textile and garment industry. Brand is a highly condensed and comprehensive presentation of technological innovation, cultural creativity, manufacturing capacity and social reputation, and an important core to promote resource circulation and value conversion, It is an important carrier to realize consumption upgrading and industrial upgrading.

Sun Ruizhe also said that over the years, the textile and clothing industry has continued to improve its brand cultivation and promotion system, and its market awareness and international influence of its own brands have been continuously improved. The industry has formed a vivid situation in which manufacturing brands, consumer brands and regional brands develop together. As the first echelon of China's manufacturing industry entering the powerful country array, the textile and clothing industry is the vanguard of stabilizing employment, protecting people's livelihood and promoting development, and is also the pioneer in realizing the transformation from made in China to created in China, from China's speed to China's quality, and from Chinese products to Chinese brands.

Under the new situation, in order to achieve high-quality development, industry brands need to keep up with the pulse of the times, adapt to changes, and promote systematically. In this regard, he put forward three suggestions.

One is to take product quality as the foundation, and systematically improve the supply capacity. In the final analysis, the vitality of a brand lies in its product strength. We should promote the integration of technology and fashion, and constantly consolidate the foundation of brand value. Strengthen the innovation and application of new technology, new material and new process, and constantly improve the function and quality of products; Strengthen the innovative application of Chinese excellent culture and global trend culture in product design, terminal image and other aspects, establish product style and form brand aesthetics; Further research on consumer market and lifestyle will be carried out to improve the matching degree of brand for consumption demand; Speed up the cultivation of "Guochao" brand and other independent brands.

Second, we should focus on ecological construction and improve the development mode systematically. We will continue to improve the brand ecology in which manufacturing brands, consumer brands and regional brands support and empower each other, and promote the systematic evaluation of brand value. Starting from fiber materials, relying on high-quality origin and profound cultural heritage, we will create ecological and regional brand advantages. We should embrace the digital economy, accelerate the digital transformation, promote the renewal and reconstruction of traditional brands, and help the derivation and rise of new brands. Develop new carriers such as platform brand and online brand. We should strengthen the systematic support of capital for brands and accelerate the formation of an intensive and international brand pattern.

The third is to take the responsibility development as the core and promote the concept introduction systematically. The value concept of being good is the foundation of brand sustainable development. It is necessary to systematically and delicately integrate the universal values into the brand construction, so as to enhance the consumers' recognition of the brand. Adhere to people-oriented, and take meeting the needs of people's better life as the starting point and foothold of brand building; Adhere to green development and bring the requirement of carbon peak carbon neutralization into brand strategy and product life cycle management; Adhere to fair market, respect innovation, honesty and credibility, win-win cooperation as an important direction of brand building.