Half A Century To Open Up A New Realm

In 1970, the birth of the first generation Range Rover opened the market segment of luxury all terrain SUVs. Over the past 50 years, range rover has been loved by global consumers for its exquisite design, luxurious texture and excellent performance. It has always carried out the brand spirit of "above & beyond" of Land Rover, constantly breaking through itself, innovating with determination, and constantly expanding the product matrix. Today, the range rover has developed into a very representative range rover family under the brand, and has established itself as a benchmark in the luxury all terrain SUV market.

The 50th anniversary of Land Rover and Range Rover "salute the classic life" was held in Huzhou, Zhejiang Province on the 30th. Taking this opportunity, the author had a dialogue with Mr. Richard shore, President of the joint marketing and service organization of JLR China and Chery. "Since its debut half a century ago, the range rover has created many pinnacles in the field of automotive design and leading technology, and continues to lead the highest standards in the field of luxury SUVs with high-level luxury craftsmanship, ingenious design inspiration, outstanding all terrain capability and forward-looking technology," he said. Today, range rover has won the favor of more than one million customers around the world, accompanying them to conquer countless precipites and achieve their dreams and glory. "

Mr. Richard shore, President of joint marketing and service organization of JLR China and Chery

Author: last year was a particularly meaningful year for Range Rover. I would like to know whether the market performance of Range Rover meets the expectations of Jaguar Land Rover? In addition, what do you think of the market performance of Range Rover in 2021?

Li Dalong: it is a great honor for me to be the president of the new guard 110 and the 50th anniversary of Range Rover. I am very satisfied with the market performance of both Range Rover and Range Rover Sport last year. In order to celebrate the 50th anniversary of the range rover, Land Rover has launched the 50th anniversary of the range rover. This special version has a limited number of 1970 units in the world. Customers' response to the model is very enthusiastic and the order situation is very gratifying. In terms of SV customization, we also have a very strong product lineup, including range rover SVA night sport, Range Rover SVA summit plus, and the new Range Rover Sport SVR Racing Green customized model just released. This model takes luxury sportsmanship to a new level, and its unique SV custom racing green paint brings extraordinary color charm. This is another blockbuster product we launched to celebrate the 50th anniversary of the range rover. In addition, the new range rover star pulse, which will soon be launched, is equipped with a new 3.0-liter dual supercharged engine plus 48 volt hybrid system, as well as a new incontrol OS 2.0 system. We are very satisfied with the market performance of Range Rover last year and will continue to maintain this good development momentum this year.

Author: the 50th anniversary of Range Rover has a variety of colors. Are there any obvious differences between the customers interested in this car and those who are interested in the ordinary version?

Li Dalong: as the flagship model of "Seiko luxury" in the Land Rover brand, the elegant design and forward-looking technology adopted by the Range Rover are undoubtedly the best. In the course of 50 years of development, the temperament and taste of Range Rover have been appreciated and respected by the world's top people in various industries and fields. This also makes Range Rover a must-have label for successful people. So, the 50th anniversary of Range Rover is a global limited edition. There are only 1970 vehicles in the world. In order to commemorate the launch of the first generation Range Rover 50 years ago, we have captured the first batch of 400 for the Chinese market. Among them, 200 are Santorini black versions with rose gold trim, 100 with Tuscany blue and 100 with Bahamas gold; these two replica colors are a tribute to the early range rover. Among them, Santorini black is a very popular color in the Chinese market, and the order situation is very gratifying. It is expected that it will be sold out by the time of Shanghai auto show. This model is more valuable for collection and commemoration. We believe that it will be collected by more loyal Land Rover fans and collectors with high taste.