White Dove Clothing: Original Intention Of Innovation Power Of Old Brand In New Track

At the beginning of the 2021 new year, Taiyuan Baige Garment Co., Ltd., a time-honored enterprise in Sanjin, began to work in a tense and orderly manner. On February 27, Taiyuan Baige Garment Co., Ltd. held the third shareholders' meeting of the eighth session, and Qin Ling, the general manager, made a report on the work of the board of directors and the general manager. The meeting heard, deliberated and passed the work report of the general manager, the financial work report and the work report of the board of supervisors.

All shareholders agreed that under the strong leadership of the company's Party committee, board of directors and management team, and with the hard work of all employees, the company will over complete the annual work tasks in 2020, especially during the period of fighting against the new epidemic situation and producing protective masks, all cadres and workers are not afraid of risks and pay nothing, which has written the epic of white doves bravely taking social responsibility.

In the new year, all the white pigeons continue to carry forward the spirit of perseverance and hard work, make good use of the golden brand of Sanjin old brand, persevere in realizing the established goal of strengthening the enterprise by brand, and pay tribute to the 100th anniversary of the founding of the Communist Party of China with outstanding achievements!

Qin min, Secretary of the Party committee and chairman of the board of directors, made a speech in which Qin min, the Secretary of the Party committee and the chairman of the board, pointed out that the leaders, Party members, cadres and employees of the company should strengthen their sense of responsibility and mission, enhance their sense of responsibility, be responsible for and be responsible for the local conditions. Whenever they should do something, they should know how to bear heavy burdens, overcome difficulties, and work under pressure; We should shoulder the responsibility, step forward and take risks. Carry forward the enterprise spirit of "hard work, pioneering and innovative, honest and trustworthy, realistic and pragmatic", adhere to the general keynote of seeking progress in stability, adhere to the concept of innovation and development, promote high-quality development and transformation development, and forge ahead with determination and solid work.

Just in March, the white dove came back with good news. The Municipal Women's Federation held an activity to commemorate the 111th anniversary of the "March 8th" International Women's day. In order to win the "women's civilized post" and "women's model of meritorious achievements", the Municipal Women's Federation awarded awards to the advanced groups and individuals of urban and rural women's positions, and named 111 "most beautiful sisters".

Qin Ling, general manager of white dove Garment Co., Ltd., was selected as the "female model" by Taiyuan women's Federation. Struggle is the most beautiful word in the new era, and also the most beautiful posture of women in the new era. The company calls on the majority of female employees in the factory to learn from the advanced, love their posts, work hard, take charge of the work, and make due contributions to their posts.

　　 White dove clothing: craftsman spirit in uniform field

In recent years, many uniforms for environmental sanitation, highway, heating, public transportation, civil aviation, postal, railway, oil, security, hotel and other industries have been designed and produced by this old brand enterprise. Since its establishment, dove clothing has been adhering to the exquisite technology, the spirit of innovation, high-quality products, serving users of all walks of life and urban residents.

In the view of chairman Qin min, it is the mission of every "white pigeon man" to make every garment with ingenuity, develop and grow with the times, carry forward the time-honored brands, and let the "white pigeon" flying from history continue to soar.

　　 Keep pace with the times, innovate and develop digital technology economy

"Enabling technology, integrating into the Internet..." At the enterprise meeting, everyone brainstormed to come up with ideas, discussed and discussed good strategies, committed to "old trees open new branches". In fact, "white dove" has been on the road of innovation.

The enterprise originated in 1916. In 1955, during the period of public-private joint venture, Taiyuan sewing factory was established by several of the largest clothing stores in Taiyuan, such as the clothing department of Taiyuan printing and dyeing factory. In 1956, a large-scale public-private joint venture was implemented in the whole industry. More than 20 clothing stores were integrated and a local state-owned Taiyuan sewing factory was established. After that, the company changed its name several times. Taiyuan sewing factory, Taiyuan garment factory and state-owned Taiyuan garment factory were restructured into Taiyuan white dove Garment Co., Ltd. in December 1997.

　 Show personality and fashion

Over the years, dove clothing has been the first in the world. It has gone through several stages, such as factory director responsibility system, economic contract responsibility system and joint-stock system reform. In the process of social development, the mechanism has been constantly improved and the reform has been gradually deepened. With better products and better services, it has improved the brand image and improved the economic benefits. It has walked out of an independent innovation and never-ending enterprise development path and won The market and the society are widely praised. In April 2019, Pigeon Brand was identified as the first batch of Sanjin time-honored enterprises. In June of the same year, the high-end customized white dove clothing store opened, and the white dove clothing customization entered the fast lane. The image consultant provides "one-to-one" attentive service with customers throughout the process, and provides suggestions on styles and fabrics according to the image and temperament of each customer, so as to make unique customized clothes.

　　 Upgrade and open up a new road

Up to now, the company has fixed assets of more than 120 million yuan. It has two production buildings and an office building in the East and West. It has three branches in Qixian and Qinyuan counties. It is a large-scale full-function clothing production and operation enterprise in our province. "White pigeon" also launched six comprehensive law enforcement clothing, including transportation, cultural integration, market supervision, emergency management, agricultural integration and environmental health.

Quality is the king to promote development

"Grasp every process, do every product well", "quality awareness in my heart, product quality in my hands", "responsibility is the guarantee of quality, quality is the life of the brand", walking into each workshop, slogans on the wall can be seen everywhere.

Skillful, precise and skilled, strict quality and high quality, needle thread drawing vision, high process efficiency

As an old clothing manufacturing enterprise, "white pigeon" regards product quality as enterprise life. In the eyes of "white pigeon people", quality determines the success or failure, but also affects the long-term development of the brand. "Pay attention to quality, never underestimate any detail." "Quality" is the most frequently used word in the regular work meeting at 9:00 a.m. on Monday. Before mass production of each product, the first article inspection is required. If you don't pass the test, discard it and do it again. Each production line in the workshop is equipped with a special inspector to strictly inspect each process. Those that do not meet the requirements are immediately returned to the previous process for rework. If the rework is still not qualified, it will be discarded, so that the unqualified products can not be hidden. Since the 1980s, a large number of technical personnel have been trained through the method of "going out and inviting in".

　　 Accurate positioning of market segments

It is with the persistence and persistence of quality that "white dove" shirts, suits, women's fashion and children's wear are rated as "China's light famous brand products" and "white pigeon" men's shirts are rated as national famous and excellent products by the Ministry of Commerce of China. "White pigeon" brand trademark was recognized as "famous trademark of Shanxi Province" by Shanxi Administration for Industry and commerce. Pigeon clothing has become the council unit of China Quality Promotion Association, and Qin min, chairman of the board, has been employed as the supervisor of China Quality wanlihang.

　　 Good faith in business

"Work clothes for labor protection" is praised by the State Administration of work safety and the provincial administration of work safety as the "God of protection of Shanxi industrial army". The "white pigeon" brand clothing is not only sold in China, but also exported to Europe, the United States, Australia, Southeast Asia, Russia and other places.

"Cross border" production

At the beginning of the Spring Festival in 2020, the epidemic situation suddenly attacked, and the prevention and control materials were in urgent need. White pigeon clothing bravely shoulder the heavy responsibility, "cross-border" production of protective equipment such as masks. However, due to many workers' families outside Taiyuan City, and some expressways are closed, some workers can not return to their posts on time in a short time. In order to start production as soon as possible, the company arranges vehicles to take back all employees in the province.

　　 Party building leads development

On the fifth day of the first month, "white pigeon" employees voluntarily give up the Spring Festival holiday, and return to work rate is more than 90%. With decades of experience and superb technology, we put into the production of "masks" and other protective products on the same day. Sewing, batching, trimming, sorting, finishing, the whole workshop is orderly, busy and not disorderly. In the production workshop, regardless of men and women, regardless of the type of work, everyone works hard to ensure the completion of production tasks. "No matter how hard or tired this period of time, we have to clench our teeth and produce one more anti epidemic product, which will protect more people and reduce the risk." Qin min encourages employees every day. White pigeon company strictly control the technical quality inspection, each mask from the source of production to the production of qualified delivery, to ensure that the product qualification rate reaches 100%.

　　 Anti epidemic situation of cross border production

When the epidemic was most serious, "white pigeon" produced 174500 masks and 980 light protective helmets in 40 days, all of which were handed over to the government departments to coordinate and support the epidemic prevention and control with practical actions. At the end of last year, white dove clothing was praised by the all China Federation of industry and commerce as an advanced private enterprise in fighting the new crown pneumonia epidemic. Qin Min said: "in the face of the epidemic situation, it's the 'pigeon people' to be brave and actively take social responsibility.