Dai Keke, Pioneer Of Red Bean Party Member

She is petite and in poor health. She weighs less than 80 Jin. However, such a body is wrapped with a heart full of dedication, optimism and struggle.

In 2020, her company's sales increased by 173% year-on-year, with both sales and profits increasing, ranking the top eight of the group's three level enterprises. Over the years, she has led the company to win three first places in the group's foreign trade. I have also been rated as one of the top three enterprises Red bean group Many honors such as pacesetters and women pioneers.

She is Dai Keke, secretary and manager of the foreign trade party branch of the international company ALF. She was named as the pioneer of the party members in the theme activity of "Celebrating the party's kindness in the annual report" of Hongdou Group. Entered in 1994 Red bean He started as a foreign trade salesman and joined the party in 2007. On February 23, in an interview with a reporter, she said modestly that what she had done was very ordinary work. All afternoon, she presided over and participated in three meetings. When she entered the enterprise, she was interviewed by Zhou Haijiang, Secretary of the Party committee and chairman of the board of directors of Hongdou Group. Dai Keke always kept in mind that she was encouraged to do well.

　　 Quick response! Active and dynamic response in uncertainty

In 2020, because of the epidemic situation, the foreign trade industry will usher in a "cold winter". After a short period of tension and confusion, Dai Keke quickly adjusted his thinking, implemented the deployment of the group and international companies, made rapid response, and turned into epidemic prevention materials in a second.

At that time, it was early February last year. Just after returning to work, Dai Keke led his team to investigate the mask production base in Suzhou and tried every possible means to find resources. In order to get the first-hand resources, they waited very late in the factory to find the person in charge of the factory, which laid a solid foundation for the smooth production of masks in the back. After the outbreak of global epidemic in early March 2020, the first 245000 masks were exported to Europe on March 9, 2020. But then there was an unforgettable experience in his more than 20 years' foreign trade career: "in mid March, overseas customers suspended their original orders one after another through telephone and e-mail as if they had discussed with each other. At that time, we were really in a hurry, but the red bean traders never said that it was difficult. On the one hand, we called the salesmen to hold a meeting for consultation, and on the other hand, we wanted to pacify our factory, because the raw materials were already there... " Listen to her quiet narration, but you can imagine how "thrilling" it was at that time. Then, Dai Keke led the team to vigorously lobby customers to transform them into epidemic prevention materials. In the end, the cooperation was very successful. At that time, part of the orders cancelled by customers were transferred to production of epidemic prevention materials. It is a series of rapid response, daiko successfully grasp the export opportunities of epidemic prevention materials, leading the team to seize overseas customers.

From buying the whole country, being a resource integrator, and selling to the whole world, including North America, Asia, Oceania and other places, Alfred will export more than 65 million masks in 2020. In addition to masks, Afu also exports isolation clothing, latex gloves, protective masks, disinfectants, goggles and so on.

"Because of the epidemic situation, we can't travel, but we have successfully developed seven customers through cloud exhibitions, video phone calls, and the efforts of foreign office staff, laying a certain foundation for future development." He said. The epidemic did not affect their work progress. During the interview, Dai Keke was still having a video conference with a Japanese client. Speeding up online is a major focus of their work in the new year. For B2B, they first opened Ali's international station, and then reorganized and built teams, adjusted products and optimized stores. At present, the stores have been officially launched.

In order to respond quickly, they are now cooperating with sheen, the world's most powerful brand, striving to achieve 3-day proofing and 7-day shipment.

Striving for the first in all kinds of products

"Led the team to adhere to the struggle, work in all kinds of competition, created a number of red beans foreign trade first." Zhang Hong, director of the Americas Division of the international company, commented on Dai Keke. "Performance first" is a common saying of dyke.

Indeed, although she is relatively thin and weak, she is professional, energetic and has ideas. She has led Ah Fu foreign trade to create many firsts. In terms of strategic layout, Alfred's foreign trade is Red bean foreign trade company China's first foreign trade company to implement "going out" to produce foreign trade orders. In her opinion, overseas production cost is low, which is a great advantage for foreign trade orders. Therefore, she has always advocated overseas production and successfully established cooperative production plants in Cambodia, Myanmar and other state-owned enterprises. She said: "our goal is to make overseas production account for more than 30%

In terms of organizational structure, Alfu foreign trade is the first company to set up a new product department. It is necessary to strengthen its own new product designers and developers so that the company can be competitive. Because of the impact of the epidemic, not only online shopping is accelerating to replace offline shopping, but the entire consumer group is also biased towards home health products. Therefore, dyke adjusted the company's products, developed felt series, red bean velvet series, etc. according to the needs of consumers, it also developed some fabrics with antibacterial, deodorant, moisture absorption and perspiration, etc., and produced many products in small batch Cards. "We are now transforming from the original single knitted women's wear to light shuttle women's clothing innovation, and at the same time, we are marching forward to the fields of pet products and household goods, from the original OEM to the present ODM, with the ultimate goal of realizing the whole private brand going out to sea." Dyke is very confident in independent product innovation.

In terms of risk prevention, Afu foreign trade is the first red bean foreign trade company to introduce Pacific Insurance for risk prevention and control. Under the background of complex global trade environment, the export risks faced by foreign trade enterprises are increasingly prominent. More and more foreign trade enterprises choose to control export risk through export credit insurance. Dai Keke also keenly aware of the importance of risk prevention and control, so he took the lead in introducing Taibao to enhance risk prevention and control.

　　 Diligence and dedication! The "door opener" and "lock man" of the company

During the interview, the reporter saw a picture of Dai Minjun, chairman of the international company, praising Dai Keke: in the picture, Dai Keke is cleaning the workshop with a broom, and behind her is the scene where workers rush to make protective clothing. "At that time, factories were scrambling to produce epidemic prevention materials. Every morning, she went to the factory to clean the ground before the workers went to work. After the workers went to work at 7:30, she would rush to make and coordinate orders, and would also help clean up the gap. She would work overtime with the workers at night." Zhang Hong said.

Knowing that she is not in good health, the leaders and colleagues are very distressed, repeatedly advised her not to work overtime, but she still persisted every day.

In fact, it was more than that time. Over the past 27 years of work, dyke Ke Ke was famous for her diligence. She was always the first to arrive at the company and the last to leave. She was the "door opener" and "lock man" of the company. Speaking of Dai Keke, she has worked with her for more than ten years, and Shengyu, deputy manager of Alfu foreign trade company, admires her very much. "She is highly professional and has led us to develop markets in Japan, Canada, the United States, Poland, etc.; when shipping, she often watches the goods all night in the factory; when the goods are not packed in time, she will pack them in person; she attaches great importance to quality and always inspects them again and again Whether in good times or in adversity, she led us to complete the task smoothly, and her strong and serious working attitude affected everyone in our department. "

"She works while taking medicine. The office is full of medicines. Because of her health, she often can't have a good rest all night, but she still insists on being the first to go to the office in the morning." Zhang Hong said. "She has always been very optimistic. On the one hand, she led the team to persevere in the struggle and achieved good results with profits of more than 10 million yuan; on the other hand, she actively cultivated successors, and her selfless dedication is worthy of respect." Some colleagues asked her why she worked so hard. She said plainly that Chairman Zhou Haijiang of our group has never had holidays and worked as an enterprise day and night. As a member of red beans, why should we not work well.

Dai Keke firmly believes that first-class talents make first-class enterprises. Therefore, on the one hand, she insists on introducing overseas international talents, including those from New York and Japan offices, and on the other hand, she introduces professional talents in China, such as Cross border E-commerce High end talents in production, new products and technical line. "We hope to have some leading high-end talents in all production lines of new product technology, so that we can keep up with the pace of digital development behind us." He said.

"Stay hungry, stay hoolish". Dai Keke appreciates this sentence very much, which is also a vivid interpretation of her continuous learning and hard work. According to the group Party committee's proposal: learning party history, Hongdou Group should strive to be a pioneer in "four aspects". Dai Keke said that as a pioneer of Party members, she must strive to take the lead to learn well, lead the company to create better performance, and play an exemplary vanguard role of a Communist Party member with practical actions.