Jingdong Big Data: Chinese Valentine'S Day Related Search Terms Increased By 280% Month On Month

Recently, according to Jingdong big data, a week before the Chinese Valentine's Eve, relevant searches on the platform increased by 280% month on month, among which the most searched items were "gifts", "chocolates" and "for men / girlfriends".

From the perspective of cross-border goods, such as Qixi and luxury goods, there are about 2% and 3% of imported goods and luxury goods.

According to the data of Jingdong fashion home platform business group, users after 85-95 increased significantly compared with last year, about 20% higher than the average data of the whole station. The fastest growing provinces and regions are Liaoning, Henan and Sichuan.

Chocolate and candy increased by about 30% year on year. The growth of imported chocolate and candy in central and western regions was higher than the national average level, and the sales of gift box packaging increased by 280% year-on-year.

In addition, the consumption of flowers in Northwest China increased by more than 130% year on year. In addition, Hainan, Liaoning, Tianjin, Chongqing, Hebei and other provinces and cities with the highest growth rate were Hainan, Liaoning, Tianjin, Chongqing and Hebei. And the main consumer groups are still concentrated in Guangdong, Beijing, Jiangsu, Shanghai, Sichuan and other places.

Among them, the sales of dried flowers and so on increased by 4% compared with the same period of last year.

In the flower consumption, 70% of them are bought by men, mainly the people after 85-95. In this group, the proportion of women who buy flowers is 40% higher than the average value of the whole station, which shows that modern women are more and more brave to express their feelings.

In addition, people who are separated from each other due to special reasons also quickly deliver flowers to their lovers through Jingdong. In the week before the Chinese Valentine's day, the number of orders for flowers from other places increased by 33% over the same period of the previous year. Guangdong, Beijing, Jiangsu, Shanghai and Hebei had the largest number of orders, while Hainan, Gansu, Shaanxi, Guangxi and Hebei received the most flowers.