Fashion Gathering China (Honghe) International Sweater Culture Festival Opens

From August 7 to 8, the 10th China (Honghe) International sweater Culture Festival 2020 was held in Xiuzhou District, Jiaxing City, Zhejiang Province. The organizers held the autumn and winter 2020 woolen sweater ordering meeting, Honghe sweater new product release conference, the opening ceremony of the 10th China (Honghe) International sweater Culture Festival, the joint meeting of national clothing professional market leaders, the 10th China (Honghe) International sweater Culture Festival live show, sweater online export trade fair, the unveiling of China fashion industry (Yangtze River Delta) Circulation Research Institute, and the opening ceremony of China Yangtze River Delta A series of activities, such as the awarding of the brand of Shanghe sweater purchasing base, linked the upstream and downstream of the industrial chain, demonstrated the original design strength of Honghe sweater, witnessed the leaping growth of Honghe sweater industry, and jointly promoted the transformation and upgrading of the textile and clothing market after the epidemic.

Honghe sweater industry started in the early 1980s. After nearly 40 years of development, Honghe has become a national and even global famous sweater industry base, known as "China's sweater town" and "China's sweater export manufacturing base". At present, Honghe sweater has formed a complete industrial chain with coordinated development of raw material supply, design and production, trading and e-commerce platform operation.

The international sweater Culture Festival was ignited by a new product press conference designed and developed by Honghe sweater enterprises. At the press conference, Honghe local brand sweater enterprises brought a number of new products to show their strength in original design, showing the style of "China's famous sweater town" to buyers from all over the country, and continued to leverage the recovery of the epidemic market.

"In recent years, Xiuzhou District has always adhered to the requirements of high-quality development and actively embraced" Internet + "," robot + "and" design + ", and promoted the sweater industry to extend to both ends of the" smile curve. " Wu Yan, Secretary of the Xiuzhou District Party committee, said that he hoped that the majority of enterprises would be good at cultivating new opportunities in crisis and opening up new situations in the face of changes, promote all-round innovation in products, technology, marketing and management, actively develop new modes such as live broadcasting and selling goods by professional anchors, promote the effective integration of online and offline, and fully seize the domestic and international "two markets".

It is worth mentioning that on August 7, the autumn and winter 2020 sweater new product ordering meeting also officially opened. As one of the series of activities, this ordering meeting is not only an effective way to promote the exchange and cooperation between customers and merchants in the sweater industry, but also a window to show the regional brand strength of "Honghe sweater", and constantly promote the transformation and upgrading of Honghe traditional industry to quality, fashion and wisdom. The organizing committee also invited professional fashion anchors to help the development of industry enterprises and seize the "cloud" end traffic by means of live sales, live talent and show sales. Not only that, but also the most fashionable and cost-effective new products of Honghe sweater were gathered at the new product ordering meeting of autumn and winter 2020 to meet the buyer's desire to place an order from zero distance.

The online Export Fair held by Honghe town was also launched in this activity. In the form of virtual conference room, the trade fair organized Honghe town sweater export leading enterprises to display and communicate with foreign buyers online, promote Honghe sweater export enterprises to actively carry out cross-border e-commerce application and digital marketing, consolidate and expand international market share, help foreign trade enterprises transform new online business scene and promote the innovation and development of digital economy.

During the event, a joint meeting of national garment market leaders was held to invite industry insiders to share the new trend and new path of textile and garment trade circulation industry development in the post epidemic era. At the same time, market leaders from Guangzhou, Shanghai, Chengdu, Chongqing and other places also jointly discussed the new opportunities for the development of textile and clothing professional market in the post epidemic era, and constructed a new pattern of textile and clothing professional market development.