The First Live Broadcast Festival Was Successful. The Brand Of Hui Mei Group Has Made Brilliant Achievements.

"There's not much stock left. Hurry up!"

"This skirt is really immortal and the price is very cute."

"Babies, receive coupons, equivalent to half off Oh!"

From from June 6th to 8th, for three days. The first live broadcast festival in Guangzhou Finally came to a close. A total of more than 1000 brands participated in the live Festival. More than 80 MCN agencies and more than 100 thousand categories of products appeared on the stage. The number of live broadcast was over 270 thousand, with a total discount of over 1 billion yuan. Through the live Festival, we once again feel the efforts and courage of the Guangzhou government to revive the post epidemic economy, revitalize the local culture and speed up the development of the new economy.

As an important enterprise in Guangfu, we are fortunate to work side by side with the government. Hui Mei Group As a Guangzhou enterprise, its three major brands have also been invited to participate in the live broadcast. Inman, living in the left, in addition to the full participation in the live broadcast of the Haizhuqu District conference hall, there are also self broadcast channels in Taobao, jitter, WeChat and so on, averaging over 13 hours per day. During the period, the three brands finally delivered satisfactory results for the live festival with 3 million 390 thousand sales.

The mayor could not help but leave a piece of fragrant gauze.

In the first live broadcast Festival, Haizhu distinguishes the venue as the Wen Chuang hall, which has selected 10 brands to participate in the event. It is gratifying to note that the three major brands of the United States are all selected. They are personally transported by the district leaders.

"The dress I wear is no exaggeration to say that it is a biography of Jiabao who can be handed down to the world," vice president of the Hui Mei Group. Qu Jing In the live broadcast, we solemnly introduce to you the special product of the top high-end brand living in the left world -- Xiangyun gauze. In the studio, Shi Jie, who was born as a costume anchor, also talked about the principles and functions of the production of Xiangyun gauze. After hearing the introduction of "soft gold" fragrant silk gauze in the silk industry, the district chief told him that he was curious and wanted to leave his wife with one.

At the same time, the Yin man and the initial language of the Hui Mei group appeared in the live room as a press. IP took the latest style of summer wear, and the initial phrase is the cross-border Snoopy cooperation fund this year.

The whole day is broadcast 24 hours without closing.

In addition to the live broadcast of Haizhuqu District on the same day, the three largest brands of the sinomex group, Yin man, live in the left and the first language during the live broadcast Festival, are self seeding for nearly 200 hours, with a total turnover of 3 million 390 thousand, and the cumulative number of viewers has accumulated to more than 2 million. It can be added to the live broadcast Festival.

Since the official launch of Taobao's live broadcast in 2018, in a short span of two years, Yin man has developed his mature and complete live operation mechanism and sales link. He has won the top three of the brand in the Taobao live broadcast competition. The live Festival is also registered with the top second of women's wear. Once again shows the hard power of live broadcast.

In addition, the brand is also actively testing the water channel, WeChat, fast hand and other live broadcast channels. With this event, WeChat's small program platform has been the longest live broadcast of the brand ever. On the first day, 14 hours of live coverage was close to 100 thousand people, with a total of 21 thousand comments, which directly led to over 300 thousand sales and over 3000 people for offline stores.

And its flag High-end brand Living in the left has been gratifying in recent years. In the Taobao live studio, the high guest single dress ranking has been in the bright eye position. For this live Festival, it is the first time that the series of Xiangyun yarn has been launched heavily, and it is sold out immediately after being sold online. In addition, on the first day of activity, the price of the live room exceeds two thousand.

In addition, the young brand of Hui Mei Group first introduced the cross border cooperation fund of Snoopy in line with the current young people's preferences.

Reviving the "fashion capital of Guangzhou" from the live broadcast

Fang Jianhua, chairman of Guangzhou Hui Mei Group and member of the CPPCC National Committee, recently participated in the CPPCC meeting and put forward a proposal to revive the "fashion capital of Guangzhou". He mentioned something about Guangzhou. Fashion vane There has always been a genetic and conditional advantage in the fashion industry.

In fact, in e-commerce and even live broadcast, Guangzhou is also playing an innovative, inclusive and daring quality. As a practitioner, it began its involvement in the live broadcasting business from 2017, and systematized its scale in 2018. Until now, the three major brands have formed their own live broadcast business systems that are incubated, operated and sold. Since the establishment of the social business department, including live broadcasting and goods has become an important part of the strategic layout of the group.

Actively embrace live TV business is the trend of the times, Humei in the rapid development of the direct entry and development of live businesses, in addition to comply with the development of the times, but also help to ignite the new online economic development engine, is expected to become a new high ground for Guangzhou's direct seeding industry.

The first live broadcast Festival, Guangzhou good!