Jingdong Investment Dixon Pass About 9% Of The Shares Will Expand The Layout Of The 3C Line
On July 29th, Jingdong and di Xintong signed a formal agreement on Jingdong's investment in Dixon. Jingdong will become a shareholder with a stake of about 9%, and the transaction will be paid in cash.
In signing the investment agreement, the two sides reached a preliminary strategic cooperation intention, and will conduct comprehensive cooperation in the fields of finance, logistics, second-hand mobile phones, insurance, and cloud services.
Jingdong and di Xin Tong jointly said that the two sides will export their respective advantages and play a synergistic effect to promote the landing of unbounded retail strategy.
It is understood that Dixon is a domestic offline mobile chain retailer, with a network covering more than 30 provinces and a total of 3000 stores.
Industry analysts said that since the two quarter, Jingdong has continuously deepened the layout of the offline market and the penetration of low level market in its dominant categories, and has completed strategic investment in five-star appliances and Lenovo in the field of home appliances and computer digital. After completing the investment of Di Xintong, it will also make up the offline retail layout in communication business.
The media learned that in September last year, Jingdong Mobile launched a strategic cooperation with di Xintong. The two sides cooperate in an all-round way in terms of brand, marketing, supply chain, operation and so on, and jointly enhance their operational efficiency through joint marketing and supply chain complementarity.
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