Speed Up Shift And "Go Out": Dai Yin Group'S Overseas Road Layout

In recent years, with the development of domestic textile enterprises

With the increase of labor cost, the competitive advantage of Chinese textile enterprises is gradually disappearing.

How can we seize the opportunity and win the opportunity of development in the competitive textile market? The practice of Shandong Dai Yin group is to actively integrate into the national "one belt and one way" initiative and make full use of the way and structure to speed up the overseas market.

Layout.

Zhao Huanchen, chairman of Dai Yin group

Dai Yin group is a large comprehensive enterprise integrating spinning, weaving, clothing, import and export trade and pnational production and operation. It ranks the top 20 in the overall competitiveness of China's cotton textile industry.

Facing the trend of economic globalization and regional integration, Dai Yin group looks at the trend of industrial development from a global perspective, persists in the implementation of the "going global" strategy, accelerates the internationalization process, promotes the pformation and upgrading of the traditional textile and garment industry, and speeds up the shift of enterprise development.

In the tide of economic globalization, the prospect of market development of Dai Yin group will be difficult if it continues to be limited to the original mode.

It is better to take the initiative to establish the concept of internationalized management and re position ourselves in a global perspective, break through the limitations of national boundaries, make better use of two markets and two kinds of resources, and optimize the allocation of resources in a higher level and wider area.

In particular, after many years of market experience and development, Dai Yin group already has the strength and ability to participate in international competition. Under the new situation, it is the best policy to reposition itself in the tide of economic globalization and speed up the internationalization process.

Dai Yin group's international operation started from the beginning of international trade. In the 1998 year, it formed the Dai Yin international trade department. It started hard to undertake secondhand export orders, and gradually expanded to more than 300 businesses, and now it has more than 300 foreign language professionals, and has set up 30 business departments. The export business extends to two categories of fabrics and clothing, more than 100 series and more than 3000 varieties. The export market is located in more than 80 countries all over the world. In 2017, the import and export volume reached 2.2 billion US dollars.

At present, Dai Yin group has set up a diversified export pattern. In the total export volume, the US market, the European Union market and other emerging markets account for 1/3, effectively avoiding the risks brought by market fluctuations to international trade and ensuring the sustained growth of export volume.

In recent years, Dai Yin group has established clothing companies in Sri Lanka, set up trading companies in the United States and Canada, set up textile companies in Malaysia, optimized the allocation of design, procurement, production and marketing in the global scope, and gradually established the development mode of multinational enterprises.

In 1999, China was about to join the WTO. At that time, Dai Yin group had 1200 garment factories in China, producing 1 million 500 thousand different kinds of garments every year. Due to the lack of direct customers and orders, the annual output of 1 million 500 thousand garments was low, and the processing cost was low. In this situation, daiyin began to implement the strategy of going out. In the 1999 year of the year, daiyin Lanka clothing company was built in gore Province in southern Sri Lanka. The 2000 year was officially put into operation. It was the largest investment project in China in Sri Lanka, and was also the first overseas garment processing project in Shandong.

Sri Lanka enjoys the most favored nation treatment for export tariffs in the European Union and North America, with many clothing quotas and limited varieties. The world-renowned clothing merchants have offices here, which are conducive to developing their own direct customers and getting first-hand orders.

Taking this step, the Dai Yin group really went out of the country, contacted the direct foreign customers for the domestic garment factories, accepted the direct orders, and trained a number of international business talents for the enterprises, and accelerated the internationalization process of the domestic enterprises.

US registered "Renault" trademark

In the United States, Dai Yin American trading Co was invested to register the "Renault" trademark and conduct direct selling of its own clothing brand.

In order to realize its business mode from OEM to branding operation, Dai Yin set up Dai Yin American trading Co in the United States in 2007, registered the "Renault" clothing trademark, and made direct selling of its own clothing brand in the US and Canada markets. The brand sales network has covered more than 20 cities, such as Losangeles, Toronto, New York, Washington, Chicago, Atlanta and so on.

In 2017, Dai Yin sold 35% million pieces of Renault clothing in the US market, an increase of 35% over the same period last year. It has become the largest Chinese independent clothing brand currently sold in the United States.

The establishment and operation of Dai Yin American trading Co has made the enterprise initially realize the complete industrial chain from design, production, export to wholesale and retail, and has taken a brand-new step in developing the export of independent brand and increasing the added value of brand.

"China is the largest importer of textiles in Malaysia, and Malaysia is one of the important countries on the maritime Silk Road.

Investing and building factories in Malaysia is the opening work of Dai Yin group, which is closely related to the national "one belt and one way" initiative and quickening the layout of overseas. From the very beginning, it has established the goal of building world-class factories, planning and design concepts, advanced equipment, labor employment level, and product quality stalls, all reaching the international advanced level.

Zhao Huanchen, the chairman of the Dai silver group, told the reporter.

The Dai Yin textile Malaysia Company is located in the ancient city of Johor, Malaysia. In the first phase of the project, 100 thousand spindles were officially launched in March 2014, and completed only 8 months.

After tight installation and commissioning, the first phase of the first phase of the project in May 28, 2015 was completed and put into operation, with an annual output of 30 thousand tons of high-grade combed yarn, and the annual export earning of foreign exchange reached 1 billion US $100 thousand.

Because the first phase project is accurate and fast constructed, it has achieved good economic and social benefits, and has been well received by the local government and industry.

In order to further implement the national "one belt and one way" development strategy, further increase the "going out" efforts of enterprises and make better use of the resource advantages and investment environment of Malaysia, the group launched the two phase project of Dai Yin textile Malaysia Company in November, 2016 yuan, and invested 100 million US dollars. The new 120 thousand spindles spinning production line is planned to be fully put into operation in 2018 and 2018.

After the two phase of the project is well implemented, it will continue to invest 200 million US dollars to build three phase projects, and new 280 thousand spindles spinning production line to fully build the textile sample factory in Southeast Asia.

Dai Yin group grabbed the opportunity of China's "one belt and one road" construction, and implemented the internationalization strategy in depth. The successful construction of the Malaysia Company has been the best witness for China and Malaysia to strengthen economic and trade cooperation and mutually beneficial development. It has become an important project to boost local industries, promote employment and promote development. It has increased local revenue and export earnings, and has played a positive role in promoting friendly exchanges and economic cooperation between China and Malaysia.

While realizing its own development, Dai Yin group promoted the pformation and upgrading of Malaysia's traditional textile industry, and made contributions to the economic development of Johor.

The Johore state government of Malaysia said that it will continue to support the construction and operation of Dai Yin textile Malaysia Company, providing wider space for development, creating a better quality development environment, and helping the company to further expand and create new achievements.

International layout has achieved remarkable results.

The formation of globalization vision.

Through the internationalization layout, Dai Yin group stands at a brand new strategic height, considers the development space of enterprises in a global perspective, and layouts the development of enterprises to conform to the trend of economic globalization.

The improvement of management concept.

Through the internationalization layout, domestic enterprises can grasp the information of foreign textile and garment market at any time, actively contact with the famous international textile and garment enterprises, learn from the excellent management concept, and integrate with the international market in operation and management.

The enhancement and creation of brand awareness.

Through the internationalization layout, the business operation of the enterprise has been developed from OEM to the brand operation of Dai Yin American trading Co, which has directly intervened in the marketing network of foreign countries, and improved the level of enterprises in the international trade value chain.

The improvement of sustainable development capacity.

The "going out" of enterprises is a kind of progress, maturity, self-confidence and mind. By actively promoting the internationalization layout, Dai Yin group optimizes the design, production and marketing in all parts of the world, and enhances the sustainable development ability of enterprises.

In the future development, Dai Yin group will continue to accumulate experience and firmly rely on the national "one belt and one way" initiative to continue to accelerate the pace of "going out", make better use of two markets and two resources at home and abroad, strive to improve its competitiveness in the international market, and strive to become an "internationalized" modern textile.

Enterprises are developing and growing in the tide of economic globalization.

Build 100 years, billions of enterprises will never stop.

Zhao Huanchen, chairman of Dai Yin group, said that through the pnational layout investment, Dai Yin group stood at a new strategic height to overlook the development of the enterprise, and considered the future growth space from the global perspective, and realized its growth and development in the tide of economic globalization. Dai Yin group will rely on the Malaysia textile project to build the largest textile and garment industrial park in Malaysia, to seize the opportunity of China's textile industry to reshape the international competition pattern, and to promote more domestic textile enterprises to enter the development.

In addition, Dai Yin group will take the modern textile industry as its foundation.

Forerunner, based on the development goal of "creating a century enterprise", taking the direction of scientific and technological innovation and brand cultivation as the main direction, speeding up the cultivation of core products, core technologies and core competencies, creating the famous brand of "Dai Yin" brand at home and abroad, cultivating the "Renault" brand into a world-class brand of clothing, increasing international operation, achieving global procurement, globalization design, global production layout, global marketing, innovating management mechanism, building a contingent of talents, cultivating enterprise culture, cultivating sustainable competitiveness, and developing into a large textile and garment enterprise group that is always vigour and leading the trend.

Looking at the world, the world economic structure is changing all the time. Dai Yin has never ceased to move forward. It has always pursued the open and absorbing attitude, based on the global spirit and the broad mind of the world, facing the new opportunities and challenges, speeding up the process of branding and internationalization, realizing the global layout of production factors, making efforts to create strong textile and garment enterprises that are closely following the times, flying dreams on the new Silk Road, and achieving new leaps and bounds.