Hermes Opens Large Stores In Hong Kong To Promote Brand Culture

According to the World Clothing, Shoes and Hats Network, Hermes (HERMES) in Hong Kong on January 11 Shopping Mall LANDMARK PRINCE'S has opened a new large store. On January 10, the day before the opening, Axel Dumas, the sixth generation CEO of Hermes, and Pierre Alexis Dumas, the art director, held a special exhibition to welcome media reporters from all over the world.

This Hermes flagship store located in the center of Hong Kong is divided into three floors with a total area of about 850 square meters. A collection of Hermes brand silk scarves, perfumes Ready to wear , luggage, shoes, jewelry, etc. Like other stores in the world, Denis Montel, the architectural designer, is still the design director of the store design, and RDAI, the brief design firm, is responsible for the specific design direction.

Although the designer is the same as before, the Hermes store opened this time adopts a unique lattice appearance, which is mainly inspired by the bamboo scaffolding found on the construction site in Hong Kong. Although the appearance is not real bamboo, many places inside, such as stairs and cubicles, are decorated with bright colored bamboo.

Like many buildings in Hong Kong, the store has formed an open space extending to the upper floor by setting colonnades while building buildings with low ceiling height. In addition, the 16 classified areas divided into compartments seem to have built an indoor pattern that looks like a maze. According to the official, this style can remind people of the noisy Hong Kong streets with narrow lanes but most people living there.

In order to let more consumers feel a sense of intimacy, the store uses a large number of works of art collected in the private museum Emile Hermes in Paris as decorations,

Since Hermes opened its first boutique in the Chinese market in Hong Kong in 1975, it has opened 7 stores in Hong Kong so far, and this new store is the largest one. Generally speaking, Hermes' large stores are called MaisonHerm è s, and these stores are all opened in international financial cities such as Tokyo Ginza and Shanghai. Although this store is not MaisonHerm è s, plus the MaisonHerm è s set up in Shanghai to expand the Chinese market, Hermes seems to have plans to spread the history and culture of the brand more to the Chinese market in recent years.

Dumas, CEO who has accumulated many years of business experience in Hong Kong, said: "Since the first store was officially opened in China 43 years ago, Hong Kong has become a very important market. It is very beneficial for brands to seize the best opportunity to open a large-scale store in Hong Kong at this time of rapid economic growth. Hermes always adheres to a high level of art and creativity, and we want to convey more to consumers through this store. "

In addition, Pierre, the art director of Hermes, who is responsible for selecting the decorative arts in the store, also said that this is an existence beyond the store itself. Hermes has a long history, but also has been changing and developing. He hopes to meet consumers in such a "big house" store and share Hermes brand culture.

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