A Brief Description Of The Core Competence Of The Garment Industry In The Cross Border E-Commerce Industry To Form Profits And Growth Barriers.

According to the world clothing and shoe net, we have seen that in the past year.

The industry, especially Amazon sellers, has such an interesting phenomenon: some of the original 3C category sellers in Shenzhen, whether they are large sellers or small and medium-sized sellers, are expanding categories other than 3C category, such as clothing, home, outdoor and other categories.

The reason is well known that the original 3C category competition is fierce, gradually forming the monopoly of big sellers, declining profit margins, slowing down growth, expanding non-profit products with higher gross margins, increased market capacity, and more product attributes, which will become a must for most sellers.

The category has large capacity and many attributes, so it is difficult to form a single category.

Monopoly, at present, Amazon platform has become the largest retail sales platform for apparel sales in the United States.

It is inevitable for some sellers to dig deeper and invest in clothing categories.

Whether you have been a seller in the clothing industry or a new clothing seller coming from other categories, have you ever thought about the question: what kind of core competence can the apparel seller in the cross-border electricity industry have sustained profits and long-term steady growth?

In our view, the following core competencies are important capabilities for profit and growth barriers, with sustained profits and long-term growth of clothing, especially women's clothing sellers.

Core competence 1:

The ability to develop and select explosive genetic models.

Many of the sellers of clothing are husband and wife portfolios at the beginning of their business.

The boss is more reasonable.

Have their own vision, the husband is responsible for the company's electricity supplier sales and other operations management.

The choice of money and the hit rate of exploding money are very important for a women's clothing company.

If you do dress purposes, can you find data and user feedback on the Amazon platform that can become explosive money, explosive genes and popular elements, source data, and user feedback to develop new products on your Amazon instead of just staring at the existing stores.

Core competence two:

The combination method is efficient in creating explosive funds, and continuously acquiring the capability of low cost flow control.

The bonus of traffic entry is constantly changing, and any commercial competition is the competition of the overall synergy of the supply chain.

In the operation of the electricity supplier, did your team master: Search + pay advertising + related recommendation + social red man content + spike marketing + old customers repurchase, combined method to create the ability to explode money.

Can you dig out the big V of opinion leaders in social media, and become your product's high quality, high conversion comment contributor? This is the entrance of external social traffic. If you sell on Amazon platform, do you realize the control and monopoly of the core pit? How do you advertise, whether it is paid search ads or the red people's content evaluation traffic, so as to realize the monopoly of the flow supply chain?

Core competence three:

Efficient supply chain integration capability

Cross border electricity supplier's clothing sales, the market share of snatching, more is rob the overseas two or three line brand cake.

The essence of the competition between the traffic entrance and pit position of the front end of the electricity supplier is the efficient integration and competition of the matching supply chain resources.

Do you know enough about the quality, R & D and stability of the fabric at the source? Can the quality of your factory be more stable than your opponent? Can our price continue to maintain a reasonable cost and advantage in the market?

Core competence four:

Guarantee platform sales account number, social marketing promotion account security system capability.

With the intensification of competition and the expansion of our categories, it is inevitable that we will encounter offensive and defensive opponents.

If you sell on Amazon platform, how can we understand and adapt to the rules of the platform? Can we ensure our account security? We cultivate large content in social networking platform. Do we construct the natural flow of our social channels, the safety of the paid traffic accounts? The safety of the entrance of the sales account, the importance of the safety of stock and capital.

Amazon platform has a high growth space and high risk business.

Sellers on this platform should always think about whether our stores, our explosions, our brands, our tactics, have strong anti strike capability on Amazon platform.

Can my product and team adapt to the changing platform policy?

With the influx of competitors, can I resist the attack from different rivals from the front and the darkness?

Our factories, the source manufacturers themselves are also starting to do Amazon. Is our way of keeping us firmly in control of the key traffic entry, so that our upstream partners, because of the barriers we built, choose to cooperate with us rather than start a new business?

An Amazon seller team that has no way to build a security barrier from products to play and build its own account system is also unworthy of investment, because you don't know that second days of waking up, because your account is closed, has lost all profits.

More interesting reports, please pay attention to the world clothing shoes and hats net.