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Many Brands Have Launched Rainbow Products For Pro LGBT Groups.

2016/6/28 18:59:00 77

Light Luxury BrandCanvas ShoesT-Shirt

In June, the pride month of the global "comrade" arrived.

The rainbow flag is the banner of pride for the LGBT (lesbian, gay, bisexual, pgender) crowd, and has become an important symbol of the LGBT movement in the world today.

Since the lack of cyan six color rainbow became the symbol of the LGBT group, it has reached the international quality Valentino.

Light luxury brand

Levi 's, small to sports brand Converse and Adidas, has launched a rainbow group of Pro LGBT groups.

June is the pride month of global LGBT, and the major brands are also taking advantage of the rainbow tide to seize the opportunity to launch their own rainbow element products.

Converse

Adidas

Levi 's

CONVERSE classics

Canvas shoe

and

T-shirt

With the rainbow, Levi's cowboy also used a rainbow. Adidas's shell and Stan Smith used a rainbow to give the group an indirect support.

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With the Pride parade around the world this month, sales of rainbow products from major brands increased significantly, and people in the procession wore rainbow products.

However, most of the rainbow products are not sold in China, and there seems to be no single rainbow products supporting LGBT in China's local brands.

But now we have.

It is said to be the first exclusive LGBT group in China, and the news of "gay pride" Rainbow knitted shoes will be on sale online, and a video advertisement about its "out of the closet" has been pmitted to micro-blog and WeChat.

This Rainbow shoe, called Equal, is specially designed by the largest domestic best friend social / live application Blued, and will be released in June 26th at Taobao rainbow's convenience store.

According to official sources of Blued, all the profits of rainbow shoes will be used to donate "comrade" public welfare undertakings.

Blued is the largest "gay" social / live application with the largest number of users in the world. It has 27 million users worldwide.

At the beginning of this month, it has just announced that C and C+ will have two hundred million yuan financing.

A super APP custom made by such a user is absolutely unprecedented. The rainbow shoes will be greatly welcomed by the LGBT crowd in China.

After the Orlando shooting incident in June, the domestic network came out with a lot of words and people who were afraid of being hostile to the LGBT group.

For this pair of rainbow shoes, the custom Blued expresses its design concept: the love of the LBGT crowd is no different from that of everyone.

Born differently, only love the same, Love is love, if you strive for LGBT's equality, tolerance, understanding and love, then exclusive LGBT people's Rainbow products must have a pair of yours.

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