Domestic Women'S Clothing Promotes Cross Border Boom To Promote Retail Store Consumption

To promote the consumption of retail stores, domestic products

Brand has launched a cross-border boom recently.

Following langzi and Shu Lang crossing the border, Shanghai La Natsu Bell apparel Limited by Share Ltd (hereinafter referred to as "La Natsu Bell") announced that it was a TNPI of the coffee shop operator and won 20.75% of the company's shares with $3 million 750 thousand.

Prior to that, the company plans to buy 6 medical beauty hospitals by 327 million yuan, and the layout of the medical beauty market is officially landing. "Women's clothing + baby + cosmetics + medical beauty" is the four major industrial sector.

The industrial interconnected ecosystem has basically taken shape.

The company has clear thinking and broad prospects for the development of the three new fields: baby, medical beauty and cosmetics. The customer synergy effect between the two businesses is relatively high, and the investment and acquisition targets can bring thickening performance to the company. In the future, the strategy of the ecosystem will be gradually improved through the constant promotion of the Internet Fund and the upgrading of consumption between China and Korea.

No matter to promote brand

The growth of retail consumption or the development of new industries for the future is a new opportunity and challenge for women's clothing brands.

Domestic women's clothing crossover craze La Natsu Bell shares coffee shop

In recent years, luxury and apparel industries have launched restaurants, coffee shops and other businesses to enhance their user experience, and even direct the business into clothing stores. However, as the costumes of the mainland, La Natsu Bell is the first to make this strategic investment.

As the largest women's clothing group in China, La Natsu Bell's revenue in 2015 was 9 billion 96 million yuan, an increase of 16.4% over the same period last year. Net profit was 615 million yuan, an increase of 22% over the same period last year.

With the slow down of physical sales, domestic women's wear brands are trying to extend the industrial chain through pformation and cross-border.

Before the sale of La chal bell, the Chinese high-end women's clothing brand in the recent acquisition of the two medical brand, expand the micro plastic market, promote the "Pan fashion" medical beauty business layout to promote performance.

She completed the acquisition of "women's clothing + baby + cosmetics + medical beauty" layout.

Langer plans to buy 6 medical beauty hospitals by 327 million yuan, and the layout of "Pan fashion industry interconnected ecological circle" of four industrial sectors: "women's clothing + baby + cosmetics + medical beauty".

The company announced that it would purchase 70% stake in Milan, Sichuan, and 70% stake in Shenzhen Milan, Sichuan crystal skin, Xi'an crystal skin, Changsha crystal skin and Chongqing crystal skin with 327 million 200 thousand yuan of its own funds. It should be calculated by Target Corp's 16 annual net profit, corresponding to PE as 20X, and the average net profit of the next three years will be PE 16.5X.

Langer's clear thinking, the layout of the three new fields of baby, medical beauty and cosmetics has broad prospects for development, the customer synergy effect between businesses is high, and the investment and acquisition targets can bring thickening performance to the company. In the future, the strategy of the ecosystem will be gradually improved through the constant promotion of the Internet Fund and the upgrading of consumption between China and Korea.

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The collision between fashion and manicure, e and Liu Lang released cross-border fashion.

In recent years, the competition in garment industry is becoming more and more intense. A large number of brands are facing pressure to go to inventory, and many brands are falling down in competition.

This makes some clothing brands have to think about the road of pformation or find new growth points.

In this project, we see a 020 closed loop that benefits both sides.

In the process of consumer shopping, e Liu Jia and Shu long achieve business growth, both sides benefit.

This form of directly bringing customers to the side is actually giving the problem of consumer contact to Shu long, or the two have made joint efforts to make money together, which is also quick.

Is clothing brand crossing itself in self-help or in tune?

Marketing crossover is permeated and fused with each other through industry and industry. The mutual reflection and mutual interpretation between brand and brand make the brand image and brand association of enterprises more tension, thus changing the disadvantages of traditional marketing mode that brand individual combat is vulnerable to competing brands and weaken brand penetration and influence.

Brand crossover is not simply copying, combining and grafting, but finding common brand value languages, commonalities and inclusiveness. The cross boundary between brands can have the possibility of concentric cooperation.

The wonderful brand cross-border cooperation in fashion circles

"Crossover" has increasingly become the high frequency vocabulary of fashion topics. All kinds of "weird" hybrid babies have been born, bold ideas and wonderful experiments, resulting in a super Fashion chemical reaction.

Fashion circles and music circles have been closely linked, and Chanel (Chanel) and the famous earphone maker Monster launched the joint headphones on the surface. The Chanel * Monster headphones appeared quietly in the Chanel (Chanel) 2014 autumn winter women's show during the fashion week in Paris, and several of them, including Xi Mengyao, wore them on their necks as accessories. Meanwhile, rap singer Swizz Beatz also burned her own photos with the "old Buddha" Karl Lagerfeld wearing the joint headset on their Instagram (Swizz Swizz had a partnership with the headphones).