State Council: Launching Quality Improvement Actions For Domestic Consumer Goods

In recent years, Chinese consumers have been shopping abroad, sitting on "the world's largest manufacturing power", but have been pouring money abroad. This phenomenon has also hurt Chinese nerves.

Today, the State Council issued a document to promote the quality of consumer goods.

If domestic products can meet the needs of consumers in the future, this phenomenon will be fundamentally improved.

On the afternoon of 18, the general office of the State Council issued an action plan for implementing the quality development plan in 2016, calling for further quality improvement actions, with air purifiers, rice cookers, smart toilet covers, smart phones, toys, children and infants.

Focusing on consumer goods, such as kitchenware, furniture, and other consumer concerns, we should carry out special actions to improve consumer goods supply, organize and implement quality improvement projects for consumer goods, increase varieties, improve quality and create brand names.

From the point of view of quality improvement action, we notice that the smart toilet cover and electric rice cooker that Japan has been buying has been swept up.

In recent years, consumers' pursuit of quality of life has also improved. Low price is no longer the only criterion for choosing products. People's pursuit of quality is more enthusiastic.

The seafood has gone from "buying luxury goods" to "paying more attention to daily necessities".

And the daily necessities such as these are all going abroad to rush to buy. Obviously, quality is still the pain point of Chinese consumer goods, and China is facing the embarrassment of "manufacturing power, brand effect".

It has been appealed for a long time to solve the quality problem of consumer goods.

At the two sessions this year, many NPC deputies, including Zong Qing, put forward proposals for building quality power and related proposals.

Zong Qinghou said that with the improvement of people's living standards, the demand for high quality goods has become more and more popular among consumers. The problem of effective supply can not meet the needs of high-end customers has become increasingly prominent. In recent years, the phenomenon that Chinese tourists rush to buy foreign brands is a concentrated reflection of this contradiction.

It is suggested to promote quality brand building and implement the strategy of "quality and power".

Wang Fengying, President of the National People's Congress and President of the Great Wall Motor Company, also suggested that China should build a strong quality country into the national strategy, adhere to the principle of "quality first", and propose the establishment of a special fund for the construction of a strong quality country, so as to achieve the goal of building a powerful country and building a strong country in the '13th Five-Year' period.

According to statistics, over the past 4 years, overseas consumption of Chinese residents has increased by more than 25% per year. In 2015, Chinese tourists spent 1 trillion and 200 billion yuan on overseas consumption.

The lack of brand development has given birth to a strange circle in China's product market, that is, the "benign brand low quality low quality and low price image" - the middle and high-end demand pfer - the lack of quality driving force - the poor quality of the brand.

Analysts believe that the reason why people are keen on overseas shopping is that the goods supplied by the domestic suppliers do not fully meet the demand.

On the surface,

There are two differences with the international advanced level: one is technology, the two is material.

The deep level comes from three points: first, there is a gap in the level of product's function and creativity, and the key technology and core technology are not well grasped.

The two is the lag of other countries in product manufacturing standards.

The three is the lack of sincerity, the lack of sincere "artisan spirit", the pursuit of exquisite and perfect.

This year, China has accelerated the supply side reform.

In the meantime, we should build a strong and powerful nation.

Analysts believe that the expectation of cost advantage is no longer suitable for China's current consumer market. The "supply side reform" is to reform the industry of "excess supply" to stock up, to expand effective supply to the "supply shortage" industry, and to meet diversified, upgrading and upgrading consumer demand.