PUMA Joins Hands With Big Cousin Liu Wen Liu Wen From "PUMA Pink" To Spokesperson

In recent years, PUMA has been constantly looking for spokesmen. In addition to Rihanna, who has always maintained good relations with PUMA, and Bolt, one of the world's top sprinters, Kylie Jenner、 Lu Han is waiting internet The idols with high popularity on PUMA have also joined the camp of PUMA spokesmen. Recently, supermodel Liu Wen was exposed in 2016 for PUMA Advertising in Asia in spring and summer. Since then, PUMA has brought together singers, online celebrities, athletes and supermodels, and brought representatives from all walks of life in the entertainment industry under its control.

Although PUMA has not officially announced the news of Liu Wen's endorsement and the advertising blockbuster, this outgoing low definition picture has been wildly forwarded by Liu Wen's fans to PUMA Although Liu Wen's endorsement news and advertising blockbuster have not been officially announced, this outgoing low definition picture has been forwarded crazily by Liu Wen's fans.

In fact, Liu Wen can become a PUMA The spokesman of is not surprised at all. First of all, Liu Wen is the supermodel with the best performance and the highest status among Chinese models so far, which has no doubt. Because of her outstanding achievements in modeling fashion Brand advertising contracts and endorsement contracts naturally come in a stream. As a supermodel who slowly faded out of the front line of the catwalk show, Liu Wen also gained more and more popular influence by participating in reality shows and variety shows. When a model is not only recognized in the fashion circle, but becomes a popular idol, then naturally there will be a wider audience of brands to find her endorsement. This year, H&M The endorsement of the Spring Festival series and the endorsement contract of MANGO not long ago are a powerful proof. You should know that she is Zhou Xun's successor in the H&M Spring Festival series. Today PUMA Find Liu Wen On the one hand, she likes her professionalism and supermodel status, and on the other hand, she certainly recognizes her appeal to mass consumers.

Apart from Liu Wen's supermodel status, she is also a full "PUMA fan". You can often see Liu Wen wearing PUMA in street photos or reality shows to show you how PUMA works There are n ways to dress fashionable and good-looking. So since Liu Wen has become more interested in PUMA, PUMA With this "human flesh billboard", it is more appropriate to simply sign a contract as a spokesperson.

From focusing on athletes to brand The transformation of PUMA from bringing influence to constantly looking for entertainment stars with greater appeal among young people is no different from having a huge role in promoting its sales. Especially when it comes to In China, PUMA brand recognition is not high, whether you care about European and American music, like "little fresh meat", or focus on fashion, PUMA Over and over again, bring your favorite public figures as spokesmen. Don't say that it's none of your business to change a spokesperson. Brand identity will change you imperceptibly. Maybe you want to buy another pair of shoes in the future, PUMA Becomes one of your goals.