Shop Decoration To Attract Visitors' Eye Can Make Big Money.

To open a small shop is to make money, and if you want to make money, the first thing is to let consumers enter your small shop.

Although "wine is not afraid of deep alley", except for advertising and publicity, consumers' understanding of a strange shop starts from the outside.

Most people see an outdoor decoration elegant and luxurious shop, will feel that the sale of goods will also be of high quality; and for those decorated with flat or obsolete stores, they think that the sale of goods must be low-grade.

Those too luxurious or simple decoration, with uncoordinated arrangement, itself is a barrier to consumers.

Therefore, proper shop design is one of the main points to be noticed.

The window is like the "eye" of a small shop. This eye can play an important role in attracting the passers-by.

It is mainly based on the products sold by our shop, and it is a comprehensive advertising art form for commodity introduction and commodity promotion, which is mainly composed of scenery, props, and background decoration.

Before entering the store, consumers should browse the window consciously or unconsciously. Therefore, good window display can play a role in introducing commodities, guiding consumption and promoting sales, and can also become an excellent art for attracting pedestrians in front of shops.

Ms. Zhou, the boss of flower gardening, started in the form of flower supermarket.

Slowly, Ms. Zhou saw that her shop had no sense of beauty at all.

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So, it's hard to get rid of all the about 200000 of the decoration and redesign the storefront, and ask the florist designer to make a shop window design every month.

The window represents the image of a shop. It must be innovative and dynamic to attract customers.

"May Day" and "eleven" are the peak period of marriage. Ms. Zhou launched a summer bride and other activities, and made a wedding shop window design in the window. The result was pretty good.

According to Ms. Zhou, shops

Four principles should be observed: first, we should highlight the characteristics of the product, and at the same time, make the window layout and merchandise presentation conform to the general psychological behavior of consumers. That is, let the consumers have a sense of beauty and comfort, and feel good about the products and yearn for the mood; two, attract customers by ingenious design, avoid flatness, strive for the dynamic and cultural art color; three, make customers feel friendly and natural, and then resonate with some scenes of life; four, strive to give the customers a deep impression, so that visitors can never forget and print their minds through the clever display of their shop windows.

The main purpose is to highlight the characteristics of goods, so that customers purchase desire, and facilitate their selection and purchase.

The design of the exclusive store is very particular. It needs simple and clear lines and is not conventional.

When decorating a store, there are many factors to consider, such as the size of the space, the number of categories, the style and function of the goods, the arrangement and brightness of the lights, the width of the passageway, the location and scale of the cash register, the installation of electric wires, and the government's regulations on construction.

In addition, the layout of storefront is best left with room for adjustment according to seasonal changes, so that customers will constantly produce fresh and novelty feelings, and stimulate their desire to continue to consume.

Generally speaking, the pattern of exclusive stores can only last 3 months, and monthly changes have become one of the promotional means of many franchised stores.