Xu Wei: A Formal Promotion To Vice President Of Fashion Group

Several Fashion Group executives confirmed anonymously to reporters that they were arrested at the end of last year.

Xu Wei, the first director and managing director of fashion COSMO, has been promoted and will be vice president of fashion group brand, which is directly reported to Liu Jiang, chairman of the board.

Since last year, the fashion industry has made various conjecture.

Most people in the industry believe that the promotion is reversed. Xu Wei's job report is no longer the president of fashion group.

As for the news of the promotion, as of the deadline, the fashion group has not disclosed publicly to all external official social media. Xu Wei himself has not released any news in his official micro-blog.

Earlier, close to the sources said, Xu Wei and Fashion Group CEO Su long had two rumors that the disagreement, before the withdrawal of a meeting in a fierce conflict, various speculation is also in the country.

Propagation of fermentation.

Late last year, fashion group issued a rare announcement of personnel changes, Xu Wei was "taken in situ".

For the reason why Xu Wei left his job, WeChat, a fashion group official, reported that Xu Wei served as editor in chief of fashion COSMO and made positive contributions to the brand image and stable development of magazines in the golden age of paper media.

However, in the environment of traditional media under the impact of new media, 2015, the fashion group, put forward the development strategy of "watching the trend, adjusting the structure and changing habits" at the beginning of the year, facing the pformation, adjusting the train of thought and vigorously developing new media and market activities.

In the new media environment, Xu Wei failed to adjust his thinking in time, and he did not understand the strategy of the group enough. He even stood on the opposite side of the group decision and expressed it in an inappropriate way, which affected the normal management order of the group.

After graduating from university in 1994, he entered the magazine "Sanlian Life Weekly" as a reporter. He entered the fashion magazine office in 1995 as an editor, and in 1997 he participated in the founding of Mr. fashion, and served as editor and editorial director in.

In 2001, he was pferred to the magazine COSMOPOLITAN, the magazine with the largest and largest circulation. He was editor in chief of fashion magazine, and later became the first director and managing director of fashion COSMO.

Faced with the impact of the Internet and new media on traditional fashion magazines, fashion group has been trying to change and pform. As early as 2010, the fashion media group set up the all media division, launched its iPad and iPhone versions of its magazines, and actively moved towards new media. Especially after the January 1, 2014 president of Su mang promotion group, the large-scale pformation of fashion traditional media was carried out, including the layoffs of traditional fashion magazines, the pformation of flat media to digital media, and various attempts to move towards the electricity supplier.