Min Guangya: Industry Downturn Makes Hai Lan'S Home Business Mode Urgent To Improve

Recently, standard & Poor's released a report entitled "the world's top 25 apparel companies with the highest market value".

Hai Lan's home, the main Chinese Menswear, ranks fourteenth in the market value of about 60000000000 yuan.

This also makes the market value of Hai Lan more than the world famous brands such as Coach, Prada and Burberry.

In the context of the cold performance of clothing enterprises, why did Hai Lan's home become a large number of lucrative companies? China's clothing network here made an interview in calling at Hai Lan's home. The official responded with a low profile: "it is not clear about this matter, nor can it stand."

Min Guangya, a management expert in clothing retailing industry, accepted the exclusive interview with China apparel net reporter this morning. He said: "Hai Lan's home can achieve such a market value, especially in the current situation.

Or it can be said that if the industry can not be further integrated, Hai Lan's home may only be able to achieve such a performance under such a depressed market condition.

The following is an interview:

Hello, Ms min, you have chosen the highest market value in the world.

How to judge the top 25 companies?

Min Guangya: in my opinion, "high market value" means big, but this "big" does not mean many problems at all times.

There are many indicators for measuring an enterprise or brand, such as net profit margin, unit profit margin, channel occupancy rate, etc., which need comprehensive evaluation. Therefore, "market value" is only one aspect.

However, the market value of Hai Lan's home is very rare, especially in the current situation.

Or it can be said that if the industry can not be further integrated, Hai Lan's home may only be able to achieve such a good performance in such a depressed market.

Why do you think so?

Min Guangya: the reason why I say so is to talk about the operation mode of Hai Lan's home.

The model of Hai Lan's home is: the franchisee investment shop, the company is responsible for managing the franchisee's direct operation, and the supplier is also involved in the division, similar to the ITAT many years ago.

The participation of suppliers has ensured the diversification of goods and the speed of supply, and the franchisee investment has not been managed to ensure the source of funds.

Especially with the rapid expansion of the industry in recent years, coupled with high cost performance, Hai Lan's home has been everywhere, and its business performance has been well diagnosed.

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So in a sense, the industry downturn in the economic environment, resulting in confusion of franchisees and suppliers, followed by the achievement of today's Hai Lan's home.

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What are your good suggestions for future development?

Min Guangya: from the point of view of the mode, Hai Lan's home does not have any unique place. The management and marketing of Hai Lan's home is not exceptional.

However, I believe that if the home of Hai Lan has been further improved in these areas, the past glory will be reproduced.

In addition, I also want to mention that if the home of the sea Lanlan continues to rely on the current business model to maintain operation, when the clothing industry is integrated into place, China's economy as a whole is good, the franchisee is full of ambitions, the supplier order is full, and the cooperation relationship between the home and it will be shaken, and the achievements of the past will naturally be "a flash in the pan".

Anyway, the achievement of Hai Lan's home today is also very rare.

Although the market value exceeds Prada, it does not mean that the brand influence of Hai Lan home is more than Prada. At the very least, the gradual development of domestic brands to the international market is also a very positive signal, and has a positive significance for the domestic garment industry.

In addition, the phenomenon of Hai Lan's home also shows that

There is still a long way to go. The achievement of a business model can only show that the apparel industry is still at an immature stage.

You know, a truly mature market is impossible to eat all over the world.