The Development Of Sewing Machine Industry In China Is Still Grim.

With the slow recovery of the developed economies represented by the United States, the smooth operation of the domestic economy, the slow growth of the real economy, the cold and hot market, and the persistent hovering of corporate inventories, China has many factors. Sewing machinery industry Before 2014, the operation continued low in August, the overall development was stable, the prosperity index was stable, the overall efficiency of enterprises was stable, the adjustment of industrial structure was accelerated, and the polarization of enterprises accelerated. Production and sales were basically flat compared with the same period last year. But the decline of the ring ratio, the further acceleration of product structure adjustment, the profitability of enterprises need to be strengthened, the pressure of business operation increased, and the polarization degree continued to deepen. Sewing machine industry and Clothing industry Co opetition, such as ZOJE, new Jack, the Chinese brand annual award, and eagle MAQI sponsor 2015 China Men's wear custom development forum, vocational skills competition.

Judging from the industry's overall prosperity index, according to the China Light Industry Information Center data, the comprehensive prosperity index of China's sewing machinery industry continued to maintain a stable trend in the beginning of 2014, and remained stable in the early part of the year. However, since March, the index has declined significantly from the end of last year and the beginning of this year. Since the beginning of the three quarter, the index decline has been more obvious, and it has dropped to below 100 for the first time in the year.

But it is worth noting that along with the increasingly fierce competition in product homogenization, the price competition of computer high-speed sewing machine and other products is constantly upgrading, the profit margins of products continue to be compressed, and the pressure of business operation is increasing. Take only the main business income margin as an example, the profit margin of the main business revenue of the above scale production enterprises in the sewing machinery industry in August before 2014 decreased from 2014 to the beginning of August. The index has dropped from 6% at the end of last year to 4.38%, which is also lower than the 5.63% average in the same period of light industry, and the profitability of the industry enterprises needs to be strengthened.

With the gradual deepening of the structural adjustment and transformation of the industry, the phenomenon of polarization becomes more and more obvious. On the one hand, part of the backbone enterprises rely on quality. brand The market and service, management and other advantages maintain the healthy and rapid development of enterprises. Such as Jack sewing machine Limited by Share Ltd, closely grasp the product quality improvement and new product research and development work, actively open up the domestic and foreign markets, improve the response speed of fast service, and achieve the continuous rapid development of enterprises through efficient management. Shang Shang Bei Bei actively exerts the advantages of its internationalization and high-end products, achieving stable and benign growth of enterprises, while Toyama focuses on the "need development" for users' needs. "We are seeking wide cooperation in the industry. On the one hand, we are building a software information platform jointly with garment information manufacturers. On the one hand, we provide software systems and information platforms to clothing brand enterprises, and we can bring custom orders to them through cloud garment customization platform to achieve win-win cooperation," he said. Industry 4 will bring new opportunities to the development of garment industry, so that garment enterprises can realize flexible manufacturing and on-demand customization. At present, China has made a good start in the road to customization, and the red collar of Qingdao, which has attracted much attention, has taken a step forward on the road of customization.

However, some small and medium-sized enterprises and some small and medium-sized enterprises below the scale are more vulnerable to the risk of risk factors due to the rising cost of production factors and the risk of customer churn.

Looking at the trend of the economic operation of the industry, from the perspective of domestic and international economic environment, the world economy in 2015 is expected to continue the trend of mild recovery, and the global economic activity is generally strengthened, and the scope of recovery has expanded. In 2015, the development of sewing machinery industry in China is still grim, and the industry will continue to operate at a low level.